In an era of disappearing cookies and strict privacy laws, are you building a database that drives growth or one that is simply decaying? We surveyed marketing and data professionals to uncover the budgets, channels, and tactics that separate top performers from the rest. The 2026 Database Strategies & Contact Acquisition Benchmark Survey provides a clear roadmap to navigate the challenges of modern data management and customer acquisition. 

Download the report to see how your strategy stacks up against the industry and discover what it takes to win in 2026. 

• How 68% of marketers view contact data quality as the biggest barrier to revenue growth and what they are doing about it. 

• Why 42% of databases are decaying faster than they are replenished and the key strategies to reverse this trend. 

• The AI-driven validation methods top performers are using to acquire contacts 3x faster than their peers. 

• Exclusive benchmarks on acquisition of channel spending, team structures, and the tools defining success this year. 

Get Instant Access to the Full Report 

Enter your information to download the complete 2026 Benchmark Survey and start building a more resilient, high-growth database today. 

The post The 2026 Database Strategies & Contact Acquisition Benchmark Survey appeared first on Demand Gen Report.

Learn how top teams are using smart tools, strong messaging, and high-quality content to reach the right audience and turn interest into action. Branded demand is helping marketers do more with less and prove impact at every stage.

In this report, you’ll learn:

• How to align brand and demand for maximum pipeline impact
• What tools and tactics top performers use to drive measurable growth
• Why shared ownership across marketing and sales is the key to success

Download the full report now to transform your strategy and lead the shift toward unified performance marketing.

The post Performance Marketing: Unifying Brand and Demand for Pipeline Growth appeared first on Demand Gen Report.

Whether you’re just starting your AI journey or looking to refine your approach, this playbook offers a clear roadmap to success. Discover proven use cases, expert advice, and practical steps to integrate AI into your go-to-market strategy — without losing the human touch.

In this guide, you’ll learn:

• How to identify high-impact AI use cases for ABM success
• Ways to personalize content at scale without sacrificing authenticity
• Strategies to optimize campaigns in real time and boost ROI

Download the playbook now and start transforming your ABM strategy with AI.

The post AI Meets ABM: The Marketer’s Playbook for Smarter, Faster Growth appeared first on Demand Gen Report.

This year’s “Demand Generation Benchmark Survey” offers an in-depth look at how marketing leaders are navigating this dynamic, ever-evolving environment— revealing increased confidence, strategic clarity, and a sharpened focus on driving business growth through smarter investments and more personalized engagement.

The findings highlight key trends shaping the future of demand generation, including:

• Expanding budgets;
• Renewed emphasis on account-based and content marketing;
• A growing commitment to marketing operations; and
• An industry-wide push for stronger revenue attribution.

The data not only reflects how marketing teams are allocating resources but how they are redefining success — linking marketing activities more directly to tangible business outcomes.

The report distills the most important insights from the survey, providing a snapshot of where marketing is headed in 2025 and the priorities that will define high-performing organizations in the coming year.

Download your free copy today!

The post The 2025 Demand Generation Benchmark Survey: Scaling Personalization, Optimizing Operations & Tying Strategy to Revenue in 2025 appeared first on Demand Gen Report.

“In the next one to two years, B2B buyer engagement will undergo a shift toward hyper-relevance, driven by sophisticated real-time signals and AI-powered orchestration,” said Anna Eliot, CMO of pharosIQ. “Buyers no longer just seek out content, they expect experiences calibrated to their unique context, challenges, and stage in their journey.”

This report will explore how B2B marketing teams can adapt and thrive by rethinking engagement strategies across channels, teams, and technologies. We’ll unpack what’s working now—and what’s next—for B2B buyer engagement.

• Topics of discussion include:
• Key trends shaping B2B buyer engagement strategies in 2025 and beyond.
• Making personalization the new baseline with AI-driven insights and intent data.
• How modern teams are leveraging behavioral signals, content consumption patterns and more to keep up with modern buyers.
• Why self-service content and digital experiences are now foundational.
• Metrics that matter most when evaluating buyer engagement success.

Download your free copy today!

The post Rethinking Buyer Engagement in Modern B2B Marketing appeared first on Demand Gen Report.

According to recent research, a growing number of companies have implemented ABM strategies and report superior ROI compared to traditional marketing approaches. This new report explores how your organization can leverage AI, hyper-personalization, and cross-functional alignment to maximize ABM success.

By downloading this report, you’ll learn:

• The key trends shaping ABM in 2025;
• How to use AI to generate insights to help you engage clients more effectively and improve customer experience;
• How to use new channels and formats to deliver personalized messages; and
• The importance of metric and cross-functional alignment to guarantee success

Ready to transform your ABM program? Download the complete special report to discover more strategies for breaking through departmental silos and driving revenue results.

The post How Advanced B2B Teams Break Through Departmental Silos & Use AI, Hyper-Personalization to Drive Results appeared first on Demand Gen Report.

This new guide reveals how to pivot from a lead-centric demand gen model by taking ownership of opportunity-based marketing.

You’ll learn about:

• The common failures of MQL-based marketing;
• How the B2B buying journey has moved on from gated content;
• The importance of buying groups; and
• Why, as marketing leaders, it’s up to you to own pipeline.

Download your free copy today and discover how buying groups and pipeline ownership drive a path to more revenue.

The post CMO’s Guide to Pipeline Ownership appeared first on Demand Gen Report.

This new guide dives into the benefits of ABM marketing as a go-to-market strategy that will establish trust between your company and potential clients, improve customer experience and lead to higher ROI.

You’ll learn how to:

• Identify target accounts;
• Create content for your target audience;
• Measure and analyze campaigns to understand performance;
• And more.

Download your free copy today and discover how ABM can empower marketing, sales and customer success teams.

The post 7 Steps to Building a Winning Account-Based Marketing Strategy appeared first on Demand Gen Report.

B2B organizations that want to implement high-value ABM campaigns and deliver personalized, 1:1 buyer experiences need to tackle data fragmentation head-on. In this special report, we’ll unpack actionable strategies marketers can use to end data fragmentation by: 

• Finding fresh, time-saving approaches to strengthen data quality and governance; 
• Embracing modern, AI-powered tools to streamline data validation and verification; 
• Identifying the right intent signals to effectively target specific personas within buying groups; and 
• Scaling ABM campaigns and gaining stronger alignment between marketing and sales. 

Get your copy and bring your strategies to the next level! 

The post The Database Strategy Playbook: Mastering Data Hygiene For Higher-Impact Campaigns appeared first on Demand Gen Report.

In this collection of Q&As, we’ve spoken to several B2B marketing trailblazers to get their perspective on what’s next, whether it’s redefining demand gen strategies or fostering deeper customer connections. Throughout this guide, you can expect to uncover:

• The top challenges and opportunities that B2B marketers can expect throughout 2025;
• The emerging trends that are poised to have the biggest impact on strategies;
• How to address the rising demand for authenticity and transparency in B2B communications;
• How the buyer’s journey will evolve and what practitioners can do to keep up; and
• The steps leaders are taking to build and promote diverse and inclusive workforces.

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