{"id":13316,"date":"2023-09-06T20:48:23","date_gmt":"2023-09-06T20:48:23","guid":{"rendered":"https:\/\/stg-contentframework-staging.kinsta.cloud\/?page_id=80"},"modified":"2026-03-18T11:36:13","modified_gmt":"2026-03-18T15:36:13","slug":"home","status":"publish","type":"page","link":"https:\/\/www.demandgenreport.com\/","title":{"rendered":"Home"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”50px||50px||true|false” global_colors_info=”{}”][et_pb_row module_class=”home-header-text-hidden” _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _dynamic_attributes=”content” _module_preset=”default” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50Ijoic2l0ZV90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_4,1_4″ use_custom_gutter=”on” module_class=”row-custom-width” _builder_version=”4.23.4″ _module_preset=”default” width_tablet=”” width_phone=”90%” width_last_edited=”on|phone” max_width_tablet=”” max_width_phone=”90%” max_width_last_edited=”on|phone” custom_padding=”0px|||||” module_alignment_tablet=”” module_alignment_phone=”” module_alignment_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.23.4″ _module_preset=”default” custom_padding=”|70px|||false|false” custom_padding_tablet=”|0px|||false|false” custom_padding_phone=”|0px|||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_code _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”]

\"600x400<\/a>Blog<\/a><\/span><\/div>

Final Week: Take the ABM Survey & Set Industry Benchmarks<\/a><\/h2>
Key Takeaways: ABM professionals have a unique opportunity to influence and set industry benchmarks by participating in the Demand Gen Report\u2019s annual survey.\u00a0 The survey emphasizes the power of shared...<\/div><\/div>[\/et_pb_code][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.23.4″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”50px||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_code _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]

Featured<\/h2><\/div>
\"G2\u2019s<\/a><\/div>

Half of B2B Software Buyers Now Start Their Research with AI Chatbots: G2<\/a><\/h3>News Brief<\/a><\/span><\/div><\/div>
\"DGR<\/a><\/div>

Your AI Stack Has a Data Problem. And It’s Bigger Than One Bad Lead.<\/a><\/h3>Demanding Views<\/a><\/span><\/div><\/div>
\"Conductor<\/a><\/div>

Conductor Introduces AgentStack to Scale AI Search Visibility<\/a><\/h3>News Brief<\/a><\/span><\/div><\/div>
\"Salesforce<\/a><\/div>

Salesforce Launches Agentforce Operations to Eliminate Back-Office Bottlenecks<\/a><\/h3>News Brief<\/a><\/span><\/div><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_4,1_4″ use_custom_gutter=”on” module_class=”row-custom-width” _builder_version=”4.24.2″ _module_preset=”default” width_tablet=”” width_phone=”90%” width_last_edited=”on|phone” max_width_tablet=”” max_width_phone=”90%” max_width_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”3_4″ module_id=”main-content-column” _builder_version=”4.24.2″ _module_preset=”default” custom_padding=”|70px|||false|false” custom_padding_tablet=”|0px|||false|false” custom_padding_phone=”|0px|50px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text module_class=”header-vertical-line” _builder_version=”4.23.1″ _module_preset=”default” header_2_font=”|700|||||||” header_2_text_color=”#2c1b45″ header_2_font_size=”28px” header_2_line_height=”38px” custom_margin=”||30px||false|false” global_colors_info=”{}”]<\/p>\n

Latest Posts<\/h2>\n

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\n\t\t\t\t\n\t\t\t\tABM account-based marketing benchmark survey Marketing analytics Measurement & Attribution Revenue\/Sales Operations \t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n
\n \"600x400<\/a>\n <\/div>\n
\n

Final Week: Take the ABM Survey & Set Industry Benchmarks<\/a><\/h2>\n

Key Takeaways: ABM professionals have a unique opportunity to influence and set industry benchmarks by participating in the…<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\tBlog<\/a>\t\t\t\t\t<\/span>\n May 4<\/span>\n <\/div>\n <\/div>\n \t\n\t\n\n\n\t\n\t\n\t\n\t\n\t\n \t\t\t\n

\n\t\t\t\t\n\t\t\t\tAI in Marketing artificial intelligence Data Quality data validation demand generation enterprise marketing \t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n
\n \"DGR<\/a>\n <\/div>\n
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Your AI Stack Has a Data Problem. And It’s Bigger Than One Bad Lead.<\/a><\/h2>\n

Companies spent $1.5 trillion on artificial intelligence (AI) in 2025. That number comes from Gartner and it’s staggering.…<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\tDemanding Views<\/a>\t\t\t\t\t<\/span>\n May 1<\/span>\n <\/div>\n <\/div>\n \t\n\t\n\n\n\t\n\t\n\t\n\t\n\t\n \t\t\t\n

\n\t\t\t\t\n\t\t\t\tAI AI readiness artificial intelligence data governance data product management data synchronization marketing data MarTech \t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n
\n \"DGR<\/a>\n <\/div>\n
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Marketers Need to Treat Data as a Product<\/a><\/h2>\n

In the race to enlist artificial intelligence (AI), data readiness is often overlooked, the pivotal role of clean,…<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\tDemanding Views<\/a>\t\t\t\t\t<\/span>\n April 28<\/span>\n <\/div>\n <\/div>\n \t\n\t\n\n\n\t\n\t\n\t\n\t\n\t\n \n\t

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\n\t\t\t\t\n\t\t\t\tAI in Marketing B2B marketing B2BMX 2026 buyer journey creative marketing digital engagement go to market strategy marketing innovation marketing strategies personalization \t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n
\n \"b2bmx<\/a>\n <\/div>\n
\n

10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy<\/a><\/h2>\n

B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\tBlog<\/a>\t\t\t\t\t<\/span>\n March 17<\/span>\n <\/div>\n <\/div>\n \t\n\t\n\n\n\t\n\t\n\t\n\t\n\t\n \t\t\t\n

\n\t\t\t\t\n\t\t\t\tAI answer engines Answer Engine Optimization B2B marketing buyer trust pricing transparency structured data \t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n
\n \"Gartner<\/a>\n <\/div>\n
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Win the AI Answer Engine or Lose the Buyer: Why CMOs Must Rebuild for AEO Now<\/a><\/h2>\n

For more than a decade, B2B marketing leaders optimized for search engines with a familiar playbook. Keywords, backlinks,…<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\tDemanding Views<\/a>\t\t\t\t\t<\/span>\n April 24<\/span>\n <\/div>\n <\/div>\n \t\n\t\n\n\n\t\n\t\n\t\n\t\n\t\n \t\t\t\n

\n\t\t\t\t\n\t\t\t\tAnteriad Growth Accelerator B2B Growth channel orchestration data-driven marketing incrementality testing \t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n
\n \"Case<\/a>\n <\/div>\n
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RTIC Outdoors’ Journey to Sustained B2B Growth Powered by Anteriad<\/a><\/h2>\n

Key Takeaways RTIC Outdoors achieved 11% B2B growth using Anteriad Growth Accelerator’s data-driven marketing. Incrementality testing and channel…<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\tCase Studies<\/a>\t\t\t\t\t<\/span>\n April 23<\/span>\n <\/div>\n <\/div>\n \t\n\t\n\n\n\t\n\t\n\t\n\t\n\t\n \t\t\t\n

\n\t\t\t\t\n\t\t\t\tBFCM marketing campaign optimization digital touchpoints QR codes real-time data \t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n
\n \"DGR<\/a>\n <\/div>\n
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Stop Measuring. Start Moving: Closing the Execution Gap in Peak Sales Moments<\/a><\/h2>\n

As soon as a campaign goes live, peak sales moments move quickly. Traffic spikes, and dashboards start filling…<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\tDemanding Views<\/a>\t\t\t\t\t<\/span>\n April 21<\/span>\n <\/div>\n <\/div>\n \t\n\t\n\n\n\t\n\t\n\t\n\t\n\t\n \t\t\t\n

\n\t\t\t\t\n\t\t\t\tABM account-based marketing benchmark survey content strategy marketing operations personalization \t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n
\n \"600x400<\/a>\n <\/div>\n
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Calling All ABM Experts: Share Your Insights in the Demand Gen Report Annual Survey<\/a><\/h2>\n

Key Takeaways: Participate in the\u00a0B2B Marketing Benchmark Survey\u00a0to gain early access to actionable insights and data-driven strategies that…<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\tBlog<\/a>\t\t\t\t\t<\/span>\n April 20<\/span>\n <\/div>\n <\/div>\n \t\n\t\n\n\n\t\n\t\n\t\n\t\n\t\n \t\t\t\n

\n\t\t\t\t\n\t\t\t\tAI Discovery AI-Augmented Buyer artificial intelligence B2B buyers B2B marketing strategy buyer experience demand generation go to market strategy news story Pricing Strategy Revenue operations sales acceleration Sales Enablement \t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n
\n \"DGR<\/a>\n <\/div>\n
\n

The 4 Actions CMOs & CROs Must Take to Catch Up to the AI-Augmented Buyer<\/a><\/h2>\n

Over the last 18 months, artificial intelligence (AI) has dramatically rewritten the rules of B2B purchasing\u2014 expanding competitive…<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\tDemanding Views<\/a>\t\t\t\t\t<\/span>\n April 17<\/span>\n <\/div>\n <\/div>\n \t\n\t\n\n\n\t\n\t\n\t\n\t\n\t\n \t\t\t\n

\n\t\t\t\t\n\t\t\t\tB2B Advocacy B2B buyers B2B Buying Journey B2B marketing strategy B2B Revenue Growth Buying Committee Influence Customer Advocacy Programs Customer Communities demand generation employee advocacy market intelligence Peer Proof Peer reviews Third-Party Proof \t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n
\n \"DGR<\/a>\n <\/div>\n
\n

The New Demand Engine: Why Peer Proof Is Reshaping the B2B Buying Journey<\/a><\/h2>\n

In B2B marketing, the most influential part of the buying journey is no longer the top of the…<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\tDemanding Views<\/a>\t\t\t\t\t<\/span>\n April 14<\/span>\n <\/div>\n <\/div>\n \t\n\t\n\n\n\t\n\t\n\t\n\t\n\t\n \t\t\t\n

\n\t\t\t\t\n\t\t\t\tABM Survey \t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n
\n \"2026dgr<\/a>\n <\/div>\n
\n

Shape the Future of ABM B2B Marketing: Join the Benchmark Survey<\/a><\/h2>\n

Key Takeaways: Participate in the\u00a0B2B Marketing Benchmark Survey\u00a0to gain early access to actionable insights and data-driven strategies that…<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\tBlog<\/a>\t\t\t\t\t<\/span>\n April 14<\/span>\n <\/div>\n <\/div>\n \t\n\t\n\n\n\t\n\t\n\t\n\t\n\t\n \t\t\t\n

\n\t\t\t\t\n\t\t\t\tABM account-based marketing Agent Qualified Leads artificial intelligence B2B buyers B2B marketing buyer intent campaign optimization content strategy Coverage-Centric Strategy Demand Gen Report demand generation Demandbase Docket go to market strategy marketing operations marketing qualified leads NetLine revenue growth Sales Enablement \t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n
\n \"5<\/a>\n <\/div>\n
\n

5 Key Insights from the 2026 Campaign Optimization Series (#COSeries)<\/a><\/h2>\n

Key Takeaways: Demand Gen Report\u2019s 2026 Campaign Optimization Series focused on marketing strategy that build trust across external…<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\tBlog<\/a>\t\t\t\t\t<\/span>\n April 13<\/span>\n <\/div>\n <\/div>\n <\/div>\n

\n 1<\/span>\n2<\/a>\n3<\/a>\n…<\/span>\n189<\/a>\nNext »<\/a><\/div>\n[\/et_pb_code][et_pb_code _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”]\t
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\n\t\t\t\t\t\t

Adthena Launches Industry-First Tool for ChatGPT Ads Campaigns<\/a><\/h2>\n

\n Key Takeaways: Adthena’s ChatGPT AdBridge simplifies migration by creating artificial intelligence (AI)-enriched keyword lists and negative keywords. The tool offers a free, practical entry point for advertisers to prepare campaigns… <\/p>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tNews Brief<\/a>\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\t May 4 <\/span>\n <\/div>\n <\/div>\n\t\t\t\t\n \t\t\n\t\t\t\t\t\t

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\n \t\t\t\t\t\t\t\t\t\t\t\t\"Global\n\t\t\t\t\t\t\t\t\t\t\t <\/a>\n <\/div>\n
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Global IT Spending to Approach $5 Trillion in 2026: HG Insights<\/a><\/h2>\n

\n Key Takeaways: Global IT spending is projected to reach $4.96 trillion in 2026, with enterprise investments making up nearly all of it AI-driven advancements are fueling growth in IT hardware… <\/p>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tNews Brief<\/a>\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\t April 15 <\/span>\n <\/div>\n <\/div>\n\t\t\t\t\n \t\t\n\t\t\t\t\t\t

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\n \t\t\t\t\t\t\t\t\t\t\t\t\"b2bmx\n\t\t\t\t\t\t\t\t\t\t\t <\/a>\n <\/div>\n
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Sponsored<\/div>

10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy<\/a><\/h2>\n

\n B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape. The keynotes and sessions underscored the importance of adapting to new paradigms,… <\/p>\n\t\t\t\t\t\n\t\t\t\t\t March 17 <\/span>\n <\/div>\n <\/div>\n\t\t

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\n \t\t\t\t\t\t\t\t\t\t\t\t\"DemandScience\u00a0HG\n\t\t\t\t\t\t\t\t\t\t\t <\/a>\n <\/div>\n
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DemandScience Launches Winnable Account System<\/a><\/h2>\n

\n DemandScience\u00a0has entered into a strategic partnership with HG Insights and GTM Fabric to help B2B companies define, prioritize, and activate winnable accounts more efficiently to drive predictable pipeline. As revenue… <\/p>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tNews Brief<\/a>\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\t February 27 <\/span>\n <\/div>\n <\/div>\n\t\t\t\t\n \t\t\n\t\t\t\t\t\t

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\n \t\t\t\t\t\t\t\t\t\t\t\t\"Gong\n\t\t\t\t\t\t\t\t\t\t\t <\/a>\n <\/div>\n
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Gong Launches Mission Andromeda, Extending Its Revenue AI OS<\/a><\/h2>\n

\n Gong has launched a new platform that delivers greater guidance and efficiency around how revenue teams turn customer conversations into repeatable actions across teams. Mission Andromeda introduces Gong Enable, an… <\/p>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tNews Brief<\/a>\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\t February 25 <\/span>\n <\/div>\n <\/div>\n\t\t\t\t\n \t\t\n\t\t\t\t\t\t

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\n \t\t\t\t\t\t\t\t\t\t\t\t\"B2BMX\n\t\t\t\t\t\t\t\t\t\t\t <\/a>\n <\/div>\n
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B2BMX 2026 Tracks: AI in Action: Transforming B2B Marketing<\/a><\/h2>\n

\n Artificial Intelligence (AI) is no longer a futuristic concept\u2014 it\u2019s a game-changer for B2B marketing. The AI track at B2BMX 2026 dives into how leading brands are leveraging AI to… <\/p>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tBlog<\/a>\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\t February 23 <\/span>\n <\/div>\n <\/div>\n\t\t\t\t\n \t\t\n\t\t\t\t\t\t

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\n \t\t\t\t\t\t\t\t\t\t\t\t\"DemandFlow\n\t\t\t\t\t\t\t\t\t\t\t <\/a>\n <\/div>\n
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DemandFlow Announces Partnership with LeadConnector<\/a><\/h2>\n

\n DemandFlow, an artificial intelligence (AI) powered marketing technology company providing demand generation and growth operations software, has entered into a strategic partnership with LeadConnector to expand integrated capabilities across lead… <\/p>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tNews Brief<\/a>\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\t February 4 <\/span>\n <\/div>\n <\/div>\n\t\t\t\t\n \t\t\n\t\t\t\t\t\t

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\n \t\t\t\t\t\t\t\t\t\t\t\t\"NetLine\n\t\t\t\t\t\t\t\t\t\t\t <\/a>\n <\/div>\n
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The Hidden Moments of the Buying Journey Webinar set for Feb. 18<\/a><\/h2>\n

\n Traditional funnels are imperfect. Privacy rules have changed what demand teams can actually see. And leadership still expects clear proof that marketing is driving real pipeline. This is occurring as… <\/p>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tBlog<\/a>\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\t February 2 <\/span>\n <\/div>\n <\/div>\n\t\t\t\t\n \t\t\n\t\t\t\t\t\t

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\n \t\t\t\t\t\t\t\t\t\t\t\t\"B2B\n\t\t\t\t\t\t\t\t\t\t\t <\/a>\n <\/div>\n
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Pipeline360 Launches New B2B Advertising Solution<\/a><\/h2>\n

\n Leading B2B marketing services partner Pipeline360 has launched Ads360, a next-generation advertising solution to turn B2B media investment into measurable demand and pipeline impact. Powered by the company\u2019s intelligence layer,… <\/p>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tNews Brief<\/a>\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\t January 29 <\/span>\n <\/div>\n <\/div>\n\t\t\t\t\n \t

\n\t 1<\/span>\n2<\/a>\n3<\/a>\n…<\/span>\n35<\/a>\nNext »<\/a>\t<\/div>\t\t\n<\/div>\n[\/et_pb_code][\/et_pb_column][et_pb_column type=”1_4″ module_id=”right-rail-sidebar” _builder_version=”4.24.2″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_sidebar area=”et_pb_widget_area_1″ _builder_version=”4.24.2″ _module_preset=”default” border_color_right=”#FFFFFF” global_module=”40667″ saved_tabs=”all” global_colors_info=”{}”][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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