{"id":13317,"date":"2023-09-06T21:20:55","date_gmt":"2023-09-06T21:20:55","guid":{"rendered":"https:\/\/stg-contentframework-staging.kinsta.cloud\/?page_id=207"},"modified":"2024-03-07T17:44:28","modified_gmt":"2024-03-07T17:44:28","slug":"latest","status":"publish","type":"page","link":"https:\/\/www.demandgenreport.com\/latest\/","title":{"rendered":"Latest"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;50px||50px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_4,1_4&#8243; use_custom_gutter=&#8221;on&#8221; module_class=&#8221;row-custom-width&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;90%&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|70px|||false|false&#8221; custom_padding_tablet=&#8221;|0px|||false|false&#8221; custom_padding_phone=&#8221;|0px|||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Title &#8211; Text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;42px&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;48px&#8221; custom_margin=&#8221;||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>The Latest<\/h1>\n<p>[\/et_pb_text][et_pb_code disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;post_list_filters Shortcode &#8211; Code&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||30px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]    <div class=\"filter-pages post-list-filter-wrap\">\n        <!-- Topic Filter -->\n        <div class=\"filter-header-container topic-filter-header\">\n            <h2 class=\"archive-filter-header\">Filter By Topic<\/h2>\n            <select class=\"jet-select__control sk-filter-options\" name=\"topic\" id=\"filter-topic\" onchange=\"onFilterOptionChanged()\">\n                <option value=\"\">Select<\/option>\n                                    <option value=\"19125\" >ABM\/ABX<\/option>\n                                    <option value=\"19388\" >Account-Based Marketing<\/option>\n                                    <option value=\"19126\" >B2B Advertising<\/option>\n                                    <option value=\"19340\" >B2B Buyers<\/option>\n                                    <option value=\"19313\" >Benchmark Survey<\/option>\n                                    <option value=\"19127\" >Channel\/Partner Marketing<\/option>\n                                    <option value=\"19128\" >Content Strategy<\/option>\n                                    <option value=\"19131\" >Data Strategies<\/option>\n                                    <option value=\"19132\" >Demand Generation<\/option>\n                                    <option value=\"19130\" >Direct Mail<\/option>\n                                    <option value=\"19389\" >Email Marketing<\/option>\n                                    <option value=\"19133\" >Event Strategy<\/option>\n                                    <option value=\"19134\" >Go-To-Market Strategy<\/option>\n                                    <option value=\"19135\" >Growth Marketing<\/option>\n                                    <option value=\"19137\" >Influencer Marketing<\/option>\n                                    <option value=\"19136\" >Integrated Marketing<\/option>\n                                    <option value=\"19156\" >Lead Nurturing<\/option>\n                                    <option value=\"19138\" >Marketing Analytics<\/option>\n                                    <option value=\"19139\" >Marketing Operations<\/option>\n                                    <option value=\"19357\" >Measurement &amp; Attribution<\/option>\n                                    <option value=\"19140\" >Personalization<\/option>\n                                    <option value=\"19141\" >Predictive Marketing<\/option>\n                                    <option value=\"19142\" >Revenue\/Sales Operations<\/option>\n                                    <option value=\"19143\" >Sales Enablement\/Acceleration<\/option>\n                                    <option value=\"19144\" >Social &amp; Mobile<\/option>\n                            <\/select>\n        <\/div>\n        <!-- Category Filter -->\n        <div class=\"filter-header-container category-filter-header\">\n            <h2 class=\"archive-filter-header\">Filter by Types<\/h2>\n            <select class=\"jet-select__control sk-filter-options\" name=\"category\" id=\"filter-category\" onchange=\"onFilterOptionChanged()\">\n                <option value=\"\">Select<\/option>\n                                    <option value=\"19179\" >Blog<\/option>\n                                    <option value=\"19180\" >Case Studies<\/option>\n                                    <option value=\"19181\" >Demanding Views<\/option>\n                                    <option value=\"19359\" >Feature<\/option>\n                                    <option value=\"19183\" >Financial News<\/option>\n                                    <option value=\"19184\" >Industry News<\/option>\n                                    <option value=\"19360\" >News Brief<\/option>\n                                    <option value=\"19185\" >Solution Spotlight<\/option>\n                                    <option value=\"1\" >Uncategorized<\/option>\n                            <\/select>\n        <\/div>\n    <\/div>\n    <!-- Dynamic Filter Buttons -->\n    <div class=\"filter-pages filter-buttons\">\n                    <\/div>\n\n\t<script>\n\tjQuery(document).ready(function(){\n\t\twindow.onFilterOptionChanged = function() {\n\t\t\tvar queryParams = new URLSearchParams(window.location.search);\n\t\t\tqueryParams.set(\"topic\", jQuery('#filter-topic').val());\n\t\t\tqueryParams.set(\"category\", jQuery('#filter-category').val());\n\t\t\thistory.replaceState(null, null, \"?\"+queryParams.toString());\n\t\t\twindow.location.reload();\n\t\t}\n\n\t\twindow.removeFilter = function(filterName) {\n\t\t\tvar queryParams = new URLSearchParams(window.location.search);\n\t\t\tqueryParams.delete(filterName); \/\/ Remove the specified filter from the query parameters\n\t\t\thistory.replaceState(null, null, \"?\" + queryParams.toString());\n\t\t\twindow.location.reload();\n\t\t}\n\t});\n\t<\/script>\n\n    [\/et_pb_code][et_pb_code disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;post_list Shortcode &#8211; Code&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<div class=\"home-list-row et_pb_post_type_\">\n   \t\n\t\n\n\n\t\n\t\n\t\n\t\n\t\n   \t\t\t\n            <div class=\"story-container\">\n\t\t\t\t<span style=\"display: none\">\n\t\t\t\tAdthena AI AI advertising artificial intelligence campaign optimization ChatGPT Ads keyword migration paid search \t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n                <div class=\"story-image\">\n                    <a href=\"https:\/\/www.demandgenreport.com\/industry-news\/news-brief\/adthena-launches-industry-first-tool-for-chatgpt-ads-campaigns\/52638\/\"><img decoding=\"async\" class=\"cpg_thumb\" src=\"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2026\/04\/Google-Ads-Adthena-ChatGPT-Adobe.jpeg\" alt=\"Adthena Paid and Organic Search Results concept. SEO optimization for Serp search engine results pages vector illustration\"><\/a>\n                <\/div>\n                <div class=\"story-content\">\n                    <h2><a href=\"https:\/\/www.demandgenreport.com\/industry-news\/news-brief\/adthena-launches-industry-first-tool-for-chatgpt-ads-campaigns\/52638\/\">Adthena Launches Industry-First Tool for ChatGPT Ads Campaigns<\/a><\/h2>\n                    <p>Key Takeaways: Adthena&#8217;s ChatGPT AdBridge simplifies migration by creating artificial intelligence (AI)-enriched keyword lists and negative keywords. The&hellip;<\/p>\n\t\t\t\t\t<span class=\"primary-category\">\n\t\t\t\t\t\t<a class=\"cpg_term_link\" href=\"https:\/\/www.demandgenreport.com\/category\/\">News Brief<\/a>\t\t\t\t\t<\/span>\n                    <span class=\"publish-date\">May 4<\/span>\n                <\/div>\n            <\/div>\n   \t\n\t\n\n\n\t\n\t\n\t\n\t\n\t\n   \t\t\t\n            <div class=\"story-container\">\n\t\t\t\t<span style=\"display: none\">\n\t\t\t\tABM account-based marketing benchmark survey Marketing analytics Measurement &amp; Attribution Revenue\/Sales Operations \t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n                <div class=\"story-image\">\n                    <a href=\"https:\/\/www.demandgenreport.com\/blog\/final-week-take-the-abm-survey-set-industry-benchmarks\/52752\/\"><img decoding=\"async\" class=\"cpg_thumb\" src=\"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2026\/04\/600x400-100_new.jpeg\" alt=\"600x400 100 new\"><\/a>\n                <\/div>\n                <div class=\"story-content\">\n                    <h2><a href=\"https:\/\/www.demandgenreport.com\/blog\/final-week-take-the-abm-survey-set-industry-benchmarks\/52752\/\">Final Week: Take the ABM Survey &#038; Set Industry Benchmarks<\/a><\/h2>\n                    <p>Key Takeaways: ABM professionals have a unique opportunity to influence and set industry benchmarks by participating in the&hellip;<\/p>\n\t\t\t\t\t<span class=\"primary-category\">\n\t\t\t\t\t\t<a class=\"cpg_term_link\" href=\"https:\/\/www.demandgenreport.com\/blog\/\">Blog<\/a>\t\t\t\t\t<\/span>\n                    <span class=\"publish-date\">May 4<\/span>\n                <\/div>\n            <\/div>\n   \t\n\t\n\n\n\t\n\t\n\t\n\t\n\t\n   \t\t\t\n            <div class=\"story-container\">\n\t\t\t\t<span style=\"display: none\">\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n                <div class=\"story-image\">\n                    <a href=\"https:\/\/www.demandgenreport.com\/resources\/turn-your-digital-experience-into-measurable-business-outcomes\/52806\/\"><img decoding=\"async\" class=\"cpg_thumb\" src=\"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2026\/05\/Asset-Featured-Image1.png\" alt=\"Asset Featured Image(1)\"><\/a>\n                <\/div>\n                <div class=\"story-content\">\n                    <h2><a href=\"https:\/\/www.demandgenreport.com\/resources\/turn-your-digital-experience-into-measurable-business-outcomes\/52806\/\">Turn Your Digital Experience Into Measurable Business Outcomes<\/a><\/h2>\n                    <p>Looking to refine and amplify the impact of your digital ecosystem? The Flywheel Strategic Digital Experience Planning Canvas\u00a0is\u00a0a&hellip;<\/p>\n\t\t\t\t\t<span class=\"primary-category\">\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n                    <span class=\"publish-date\">May 4<\/span>\n                <\/div>\n            <\/div>\n   \t\n\t\n\n\n\t\n\t\n\t\n\t\n\t\n     <span class=\"et_pb_ads_grid\" style=\"text-align: center;\">\n\t  <div class=\"sponsored_article_embed\">\n\t\t  <span>\n\t\t  \t\t  <\/span>\n\t  <\/div>\n\t  <div id='grid_form_embed_in_feed'>\n\t\t\t<span>\n\t\t\t<div class=\"form-feed-embed\"><div class=\"hs-cta-embed hs-cta-embed-159810800939\" style=\"max-width: 100%; max-height: 100%; width: 800px; height: 273.1875px;\" data-hubspot-wrapper-cta-id=\"159810800939\">\n<div class=\"hs-cta-loading-dot__container\">\n<div class=\"hs-cta-loading-dot\"><\/div>\n<div class=\"hs-cta-loading-dot\"><\/div>\n<div class=\"hs-cta-loading-dot\"><\/div>\n<\/div>\n<div class=\"hs-cta-embed__skeleton\"><\/div>\n<picture><source srcset=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" media=\"(max-width: 480px)\" \/><\/picture>\n<picture><img decoding=\"async\" style=\"height: 100%; width: 100%; object-fit: fill;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/23836458\/interactive-159810800939.png\" alt=\"Get the latest B2B Marketing News & Trends delivered directly to your inbox!\" \/><\/picture>\n<\/div>\n<\/div>\t\t\t<\/span>\n\t  <\/div>\n  <\/span>\n      \t\t\t\n            <div class=\"story-container\">\n\t\t\t\t<span style=\"display: none\">\n\t\t\t\tAI in Marketing B2B marketing B2BMX 2026 buyer journey creative marketing digital engagement go to market strategy marketing innovation marketing strategies personalization \t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n                <div class=\"story-image\">\n                    <a href=\"https:\/\/www.demandgenreport.com\/blog\/8-lessons-learned-at-b2bmx-2026-elevating-your-b2b-marketing-strategy\/52152\/\"><img decoding=\"async\" class=\"cpg_thumb\" src=\"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2026\/03\/b2bmx_headshotstories_260309_0002.jpg\" alt=\"b2bmx headshotstories 260309 0002\"><\/a>\n                <\/div>\n                <div class=\"story-content\">\n                    <h2><a href=\"https:\/\/www.demandgenreport.com\/blog\/8-lessons-learned-at-b2bmx-2026-elevating-your-b2b-marketing-strategy\/52152\/\">10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy<\/a><\/h2>\n                    <p>B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.&hellip;<\/p>\n\t\t\t\t\t<span class=\"primary-category\">\n\t\t\t\t\t\t<a class=\"cpg_term_link\" href=\"https:\/\/www.demandgenreport.com\/blog\/\">Blog<\/a>\t\t\t\t\t<\/span>\n                    <span class=\"publish-date\">March 17<\/span>\n                <\/div>\n            <\/div>\n   \t\n\t\n\n\n\t\n\t\n\t\n\t\n\t\n   \t\t\t\n            <div class=\"story-container\">\n\t\t\t\t<span style=\"display: none\">\n\t\t\t\tAI in Marketing artificial intelligence Data Quality data validation demand generation enterprise marketing \t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n                <div class=\"story-image\">\n                    <a href=\"https:\/\/www.demandgenreport.com\/demanding-views\/your-ai-stack-has-a-data-problem-and-its-bigger-than-one-bad-lead\/52612\/\"><img decoding=\"async\" class=\"cpg_thumb\" src=\"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2026\/05\/DGR-AI-Data-Jason-Gladu-COO-of-Convertr.png\" alt=\"DGR AI Data Jason Gladu, COO of Convertr\"><\/a>\n                <\/div>\n                <div class=\"story-content\">\n                    <h2><a href=\"https:\/\/www.demandgenreport.com\/demanding-views\/your-ai-stack-has-a-data-problem-and-its-bigger-than-one-bad-lead\/52612\/\">Your AI Stack Has a Data Problem. And It&#8217;s Bigger Than One Bad Lead.<\/a><\/h2>\n                    <p>Companies spent $1.5 trillion on artificial intelligence (AI) in 2025. That number comes from Gartner and it&#8217;s staggering.&hellip;<\/p>\n\t\t\t\t\t<span class=\"primary-category\">\n\t\t\t\t\t\t<a class=\"cpg_term_link\" href=\"https:\/\/www.demandgenreport.com\/demanding-views\/\">Demanding Views<\/a>\t\t\t\t\t<\/span>\n                    <span class=\"publish-date\">May 1<\/span>\n                <\/div>\n            <\/div>\n   \t\n\t\n\n\n\t\n\t\n\t\n\t\n\t\n   \t\t\t\n            <div class=\"story-container\">\n\t\t\t\t<span style=\"display: none\">\n\t\t\t\tAEO AgentStack AI AI visibility Answer Engine Optimization artificial intelligence Conductor marketing technology \t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n                <div class=\"story-image\">\n                    <a href=\"https:\/\/www.demandgenreport.com\/industry-news\/news-brief\/conductor-introduces-agentstack-to-scale-ai-search-visibility\/52636\/\"><img decoding=\"async\" class=\"cpg_thumb\" src=\"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2026\/04\/Conductor-AgentStack-AEO-Adobe.jpeg\" alt=\"Conductor Introduces AgentStack AEO Answer Engine Optimization Hologram Interface With AI Icons on Digital Tablet\"><\/a>\n                <\/div>\n                <div class=\"story-content\">\n                    <h2><a href=\"https:\/\/www.demandgenreport.com\/industry-news\/news-brief\/conductor-introduces-agentstack-to-scale-ai-search-visibility\/52636\/\">Conductor Introduces AgentStack to Scale AI Search Visibility<\/a><\/h2>\n                    <p>Key Takeaways: Conductor&#8217;s AgentStack enables brands to scale AI-driven search visibility with turnkey agents and custom workflows. The&hellip;<\/p>\n\t\t\t\t\t<span class=\"primary-category\">\n\t\t\t\t\t\t<a class=\"cpg_term_link\" href=\"https:\/\/www.demandgenreport.com\/category\/\">News Brief<\/a>\t\t\t\t\t<\/span>\n                    <span class=\"publish-date\">April 30<\/span>\n                <\/div>\n            <\/div>\n   \t\n\t\n\n\n\t\n\t\n\t\n\t\n\t\n   \t\t\t\n            <div class=\"story-container\">\n\t\t\t\t<span style=\"display: none\">\n\t\t\t\tAgentforce Operations AI AI automation artificial intelligence back-office transformation Business Productivity Intelligent Workflows operational efficiency salesforce \t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n                <div class=\"story-image\">\n                    <a href=\"https:\/\/www.demandgenreport.com\/industry-news\/news-brief\/salesforce-launches-agentforce-operations-to-eliminate-back-office-bottlenecks\/52762\/\"><img decoding=\"async\" class=\"cpg_thumb\" src=\"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2026\/04\/Salesforce-Agentforce-Operations-Adobe.jpeg\" alt=\"Salesforce Agentforce Operations In this photo illustration, the Salesforce logo is seen displayed on a laptop screen.\"><\/a>\n                <\/div>\n                <div class=\"story-content\">\n                    <h2><a href=\"https:\/\/www.demandgenreport.com\/industry-news\/news-brief\/salesforce-launches-agentforce-operations-to-eliminate-back-office-bottlenecks\/52762\/\">Salesforce Launches Agentforce Operations to Eliminate Back-Office Bottlenecks<\/a><\/h2>\n                    <p>Key Takeaways: Salesforce&#8217;s Agentforce Operations reduces back-office bottlenecks with AI, cutting cycle times by up to 70% and&hellip;<\/p>\n\t\t\t\t\t<span class=\"primary-category\">\n\t\t\t\t\t\t<a class=\"cpg_term_link\" href=\"https:\/\/www.demandgenreport.com\/category\/\">News Brief<\/a>\t\t\t\t\t<\/span>\n                    <span class=\"publish-date\">April 30<\/span>\n                <\/div>\n            <\/div>\n   \t\n\t\n\n\n\t\n\t\n\t\n\t\n\t\n   \t\t\t\n            <div class=\"story-container\">\n\t\t\t\t<span style=\"display: none\">\n\t\t\t\tB2B buying groups B2BMX 2026 consensus marketing marketing strategies pipeline health role-based engagement Sales Enablement signal stacking \t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n                <div class=\"story-image\">\n                    <a href=\"https:\/\/www.demandgenreport.com\/industry-news\/feature\/b2b-buying-decisions-demand-consensus-not-champions-lessons-from-b2bmx-2026\/52593\/\"><img decoding=\"async\" class=\"cpg_thumb\" src=\"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2026\/04\/B2BMX-Lessons-Demand.com_.jpg\" alt=\"B2BMX Lessons Demand.com\"><\/a>\n                <\/div>\n                <div class=\"story-content\">\n                    <h2><a href=\"https:\/\/www.demandgenreport.com\/industry-news\/feature\/b2b-buying-decisions-demand-consensus-not-champions-lessons-from-b2bmx-2026\/52593\/\">B2B Buying Decisions Demand Consensus, Not Champions: Lessons From B2BMX 2026<\/a><\/h2>\n                    <p>Key takeaways Signal stacking reveals hidden intent. It\u2019s time to redefine account coverage metrics to role-based participation and&hellip;<\/p>\n\t\t\t\t\t<span class=\"primary-category\">\n\t\t\t\t\t\t<a class=\"cpg_term_link\" href=\"https:\/\/www.demandgenreport.com\/category\/\">Feature<\/a>\t\t\t\t\t<\/span>\n                    <span class=\"publish-date\">April 30<\/span>\n                <\/div>\n            <\/div>\n   \t\n\t\n\n\n\t\n\t\n\t\n\t\n\t\n   \t\t\t\n            <div class=\"story-container\">\n\t\t\t\t<span style=\"display: none\">\n\t\t\t\tAI AI Agent AI Integration artificial intelligence dispute management Dispute Management AI Agent MCP Model Context Protocol Revenue operations sales productivity ServiceNow Xactly \t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n                <div class=\"story-image\">\n                    <a href=\"https:\/\/www.demandgenreport.com\/industry-news\/news-brief\/boosting-sales-productivity-xactly-and-servicenow-unveil-ai-integration-for-revops\/52642\/\"><img decoding=\"async\" class=\"cpg_thumb\" src=\"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2026\/04\/Xactly-ServiceNow-RevOps-Adobe.jpeg\" alt=\"Xactly ServiceNow RevOps Business Integration Concept: Man Connecting Puzzle Pieces Representing Sales, Technology, and Operations for Strategic Growth\"><\/a>\n                <\/div>\n                <div class=\"story-content\">\n                    <h2><a href=\"https:\/\/www.demandgenreport.com\/industry-news\/news-brief\/boosting-sales-productivity-xactly-and-servicenow-unveil-ai-integration-for-revops\/52642\/\">Xactly and ServiceNow Unveil AI Integration for RevOps to Boost Sales Productivity<\/a><\/h2>\n                    <p>Key takeaways: Xactly and ServiceNow introduce the Dispute Management AI Agent to streamline compensation inquiries and workflows. The&hellip;<\/p>\n\t\t\t\t\t<span class=\"primary-category\">\n\t\t\t\t\t\t<a class=\"cpg_term_link\" href=\"https:\/\/www.demandgenreport.com\/category\/\">News Brief<\/a>\t\t\t\t\t<\/span>\n                    <span class=\"publish-date\">April 29<\/span>\n                <\/div>\n            <\/div>\n   \t\n\t\n\n\n\t\n\t\n\t\n\t\n\t\n   \t\t\t\n            <div class=\"story-container\">\n\t\t\t\t<span style=\"display: none\">\n\t\t\t\tAI artificial intelligence B2B marketing content repurposing Interactive Events lead generation marketing ROI trade shows \t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n                <div class=\"story-image\">\n                    <a href=\"https:\/\/www.demandgenreport.com\/industry-news\/feature\/why-ai-is-the-ultimate-tool-for-b2b-event-marketers\/52710\/\"><img decoding=\"async\" class=\"cpg_thumb\" src=\"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2026\/04\/interactive-event-technologies-B2BMX.jpg\" alt=\"interactive event technologies B2BMX\"><\/a>\n                <\/div>\n                <div class=\"story-content\">\n                    <h2><a href=\"https:\/\/www.demandgenreport.com\/industry-news\/feature\/why-ai-is-the-ultimate-tool-for-b2b-event-marketers\/52710\/\">Why AI is the Ultimate Tool for B2B Event Marketers<\/a><\/h2>\n                    <p>Key Takeaways: AI allows marketers to repurpose single live events into extensive libraries of targeted content, significantly extending&hellip;<\/p>\n\t\t\t\t\t<span class=\"primary-category\">\n\t\t\t\t\t\t<a class=\"cpg_term_link\" href=\"https:\/\/www.demandgenreport.com\/category\/\">Feature<\/a>\t\t\t\t\t<\/span>\n                    <span class=\"publish-date\">April 29<\/span>\n                <\/div>\n            <\/div>\n   \t\n\t\n\n\n\t\n\t\n\t\n\t\n\t\n   \t\t\t\n            <div class=\"story-container\">\n\t\t\t\t<span style=\"display: none\">\n\t\t\t\tAI AI readiness artificial intelligence data governance data product management data synchronization marketing data MarTech \t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n                <div class=\"story-image\">\n                    <a href=\"https:\/\/www.demandgenreport.com\/demanding-views\/marketers-need-to-treat-data-as-a-product\/52616\/\"><img decoding=\"async\" class=\"cpg_thumb\" src=\"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2026\/04\/DGR-Data-as-a-Product-Laura-McElhinney-MadConnect.png\" alt=\"DGR Data as a Product Laura McElhinney MadConnect\"><\/a>\n                <\/div>\n                <div class=\"story-content\">\n                    <h2><a href=\"https:\/\/www.demandgenreport.com\/demanding-views\/marketers-need-to-treat-data-as-a-product\/52616\/\">Marketers Need to Treat Data as a Product<\/a><\/h2>\n                    <p>In the race to enlist artificial intelligence (AI), data readiness is often overlooked, the pivotal role of clean,&hellip;<\/p>\n\t\t\t\t\t<span class=\"primary-category\">\n\t\t\t\t\t\t<a class=\"cpg_term_link\" href=\"https:\/\/www.demandgenreport.com\/demanding-views\/\">Demanding Views<\/a>\t\t\t\t\t<\/span>\n                    <span class=\"publish-date\">April 28<\/span>\n                <\/div>\n            <\/div>\n   \t\n\t\n\n\n\t\n\t\n\t\n\t\n\t\n   \t\t\t\n            <div class=\"story-container\">\n\t\t\t\t<span style=\"display: none\">\n\t\t\t\tAI artificial intelligence audience targeting connected TV CTV digital advertising high-intent audiences Pinterest tvScientific \t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n                <div class=\"story-image\">\n                    <a href=\"https:\/\/www.demandgenreport.com\/industry-news\/news-brief\/tvscientific-unlocks-pinterest-audiences-for-ctv-campaigns\/52640\/\"><img decoding=\"async\" class=\"cpg_thumb\" src=\"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2026\/04\/tvScientific-by-Pinterest-Adobe.jpeg\" alt=\"tvScientific by Pinterest Apple iPad Pro with social Internet service Pinterest on the screen. Pinterest application on tablet computer screen.\"><\/a>\n                <\/div>\n                <div class=\"story-content\">\n                    <h2><a href=\"https:\/\/www.demandgenreport.com\/industry-news\/news-brief\/tvscientific-unlocks-pinterest-audiences-for-ctv-campaigns\/52640\/\">tvScientific Unlocks Pinterest Audiences for CTV Campaigns<\/a><\/h2>\n                    <p>Key takeaways: Pinterest&#8217;s high-intent audiences can now be targeted on Connected TV through tvScientific&#8217;s platform. Early testing shows&hellip;<\/p>\n\t\t\t\t\t<span class=\"primary-category\">\n\t\t\t\t\t\t<a class=\"cpg_term_link\" href=\"https:\/\/www.demandgenreport.com\/category\/\">News Brief<\/a>\t\t\t\t\t<\/span>\n                    <span class=\"publish-date\">April 28<\/span>\n                <\/div>\n            <\/div>\n   <\/div>\n<div class=\"pagination\">\n   <span aria-current=\"page\" class=\"page-numbers current\">1<\/span>\n<a class=\"page-numbers\" href=\"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/pages\/13317\/page\/2\/\">2<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/pages\/13317\/page\/3\/\">3<\/a>\n<span class=\"page-numbers dots\">&hellip;<\/span>\n<a class=\"page-numbers\" href=\"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/pages\/13317\/page\/643\/\">643<\/a>\n<a class=\"next page-numbers\" href=\"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/pages\/13317\/page\/2\/\">Next &raquo;<\/a><\/div>\n[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_sidebar area=&#8221;et_pb_widget_area_1&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; border_color_right=&#8221;#FFFFFF&#8221; global_module=&#8221;40667&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;50px||50px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_4,1_4&#8243; use_custom_gutter=&#8221;on&#8221; module_class=&#8221;row-custom-width&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;90%&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|70px|||false|false&#8221; custom_padding_tablet=&#8221;|0px|||false|false&#8221; custom_padding_phone=&#8221;|0px|||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Title &#8211; Text&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_font_size=&#8221;42px&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;48px&#8221; custom_margin=&#8221;||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;] The Latest [\/et_pb_text][et_pb_code disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;post_list_filters Shortcode &#8211; Code&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||30px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_code][et_pb_code disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;post_list [&hellip;]<\/p>\n","protected":false},"author":87,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"page_templates":[],"class_list":["post-13317","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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