{"id":38640,"date":"2024-01-17T18:06:00","date_gmt":"2024-01-17T18:06:00","guid":{"rendered":"https:\/\/www.demandgenreport.com\/state-of-lead-generation-needs-based-marketing-takes-center-stage-as-marketers-grapple-with-growing-privacy-regulations-2024\/"},"modified":"2024-03-07T21:22:57","modified_gmt":"2024-03-07T21:22:57","slug":"state-of-lead-generation-needs-based-marketing-takes-center-stage-as-marketers-grapple-with-growing-privacy-regulations-2024","status":"publish","type":"resource","link":"https:\/\/www.demandgenreport.com\/resources\/state-of-lead-generation-needs-based-marketing-takes-center-stage-as-marketers-grapple-with-growing-privacy-regulations-2024\/38640\/","title":{"rendered":"2024 State Of Lead Generation: Needs-Based Marketing Takes Center Stage As Marketers Grapple With Growing Privacy Regulations"},"content":{"rendered":"<div class=\"mceTmpl\">\n<div class=\"resources-template-sidebar-wrapper\">\n<div class=\"rts-left\">\n<p>A marketing strategy that operates on a jerry-rigged lead generation program is akin to a house of cards \u2014 it&#8217;s not a matter of if it falls apart; it&#8217;s a matter of when. After all, the success of both marketing and sales hinges upon the quality of the leads delivered. Yet research from Demand Gen Report (DGR) revealed that 82% of marketers are finding it somewhat or very challenging to generate responses from their lead nurturing programs.<\/p>\n<p>This report will explore current gaps and areas of improvement in lead generation programs, as well as how privacy laws and the demise of third-party cookies are further complicating the process. Topics covered will include:<\/p>\n<ul>\n<li>The importance of leveraging multi-channel, high-value content to empower prospective buyers during the purchasing process;<\/li>\n<li>A new strategy for identifying top target accounts according to needs-based segmentation; and<\/li>\n<li>How first-party intent data can be used to fuel personalized marketing messages while maintaining data privacy compliance.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"author":54,"featured_media":38578,"template":"","resource_category":[19155],"topic":[19127,19128,19132,19156],"class_list":["post-38640","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_category-state-of-guides","topic-channel-partner-marketing","topic-content-strategy","topic-demand-generation","topic-lead-nurturing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2024 State Of Lead Generation: Needs-Based Marketing Takes Center Stage As Marketers Grapple With Growing Privacy Regulations - Demand Gen Report<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.demandgenreport.com\/resources\/state-of-lead-generation-needs-based-marketing-takes-center-stage-as-marketers-grapple-with-growing-privacy-regulations-2024\/38640\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2024 State Of Lead Generation: Needs-Based Marketing Takes Center Stage As Marketers Grapple With Growing Privacy Regulations - Demand Gen Report\" \/>\n<meta property=\"og:description\" content=\"A marketing strategy that operates on a jerry-rigged lead generation program is akin to a house of cards \u2014 it&#8217;s not a matter of if it falls apart; it&#8217;s a matter of when. After all, the success of both marketing and sales hinges upon the quality of the leads delivered. Yet research from Demand Gen [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.demandgenreport.com\/resources\/state-of-lead-generation-needs-based-marketing-takes-center-stage-as-marketers-grapple-with-growing-privacy-regulations-2024\/38640\/\" \/>\n<meta property=\"og:site_name\" content=\"Demand Gen Report\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-07T21:22:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2024\/02\/89b2bf9309841251f64d7a335acf98ba.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"290\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/state-of-lead-generation-needs-based-marketing-takes-center-stage-as-marketers-grapple-with-growing-privacy-regulations-2024\\\/38640\\\/\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/state-of-lead-generation-needs-based-marketing-takes-center-stage-as-marketers-grapple-with-growing-privacy-regulations-2024\\\/38640\\\/\",\"name\":\"2024 State Of Lead Generation: Needs-Based Marketing Takes Center Stage As Marketers Grapple With Growing Privacy Regulations - Demand Gen Report\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/state-of-lead-generation-needs-based-marketing-takes-center-stage-as-marketers-grapple-with-growing-privacy-regulations-2024\\\/38640\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/state-of-lead-generation-needs-based-marketing-takes-center-stage-as-marketers-grapple-with-growing-privacy-regulations-2024\\\/38640\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/89b2bf9309841251f64d7a335acf98ba.jpg\",\"datePublished\":\"2024-01-17T18:06:00+00:00\",\"dateModified\":\"2024-03-07T21:22:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/state-of-lead-generation-needs-based-marketing-takes-center-stage-as-marketers-grapple-with-growing-privacy-regulations-2024\\\/38640\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/state-of-lead-generation-needs-based-marketing-takes-center-stage-as-marketers-grapple-with-growing-privacy-regulations-2024\\\/38640\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/state-of-lead-generation-needs-based-marketing-takes-center-stage-as-marketers-grapple-with-growing-privacy-regulations-2024\\\/38640\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/89b2bf9309841251f64d7a335acf98ba.jpg\",\"contentUrl\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/89b2bf9309841251f64d7a335acf98ba.jpg\",\"width\":700,\"height\":290,\"caption\":\"A marketing strategy that operates on a jerry-rigged lead generation program is akin to a house of cards \u2014 it's not a matter of if it falls apart; it's a matter of when. 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