{"id":38650,"date":"2024-01-11T18:33:00","date_gmt":"2024-01-11T18:33:00","guid":{"rendered":"https:\/\/www.demandgenreport.com\/the-b2b-marketer-s-guide-to-winning-customers-and-proving-success\/"},"modified":"2024-03-07T22:58:04","modified_gmt":"2024-03-07T22:58:04","slug":"the-b2b-marketer-s-guide-to-winning-customers-and-proving-success","status":"publish","type":"resource","link":"https:\/\/www.demandgenreport.com\/resources\/the-b2b-marketer-s-guide-to-winning-customers-and-proving-success\/38650\/","title":{"rendered":"The B2B Marketer&#8217;s Guide To Winning Customers And Proving Success"},"content":{"rendered":"<div class=\"mceTmpl\">\n<div class=\"resources-template-sidebar-wrapper\">\n<div class=\"rts-left\">\n<p>B2B marketing has been turned on its head over the past few years: The field has gotten a lot more competitive, customers are more demanding and the pressure is on for marketers to prove their time and budgets are moving the needle.<\/p>\n<p>The good news is marketers have new tech tools at their disposal, namely improved artificial intelligence (AI) capabilities. While AI is continually evolving, it&#8217;s making a big impact in the way marketers can personalize messaging at scale and measure performance to optimize campaigns and gain buy-in from leadership. These new tools are making them more productive and cost-efficient.<\/p>\n<p>In this guide, you&#8217;ll discover four tactics to take your B2B marketing strategy to the next level. Check it out to learn how to:<\/p>\n<ul>\n<li>Think like your buyer;<\/li>\n<li>Let AI be your marketing assistant;<\/li>\n<li>Score buyer behavior; and<\/li>\n<li>Measure success with reports, analytics and data.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"author":39,"featured_media":38593,"template":"","resource_category":[19146],"topic":[],"class_list":["post-38650","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_category-e-books"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The B2B Marketer&#039;s Guide To Winning Customers And Proving Success - Demand Gen Report<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.demandgenreport.com\/resources\/the-b2b-marketer-s-guide-to-winning-customers-and-proving-success\/38650\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The B2B Marketer&#039;s Guide To Winning Customers And Proving Success - Demand Gen Report\" \/>\n<meta property=\"og:description\" content=\"B2B marketing has been turned on its head over the past few years: The field has gotten a lot more competitive, customers are more demanding and the pressure is on for marketers to prove their time and budgets are moving the needle. The good news is marketers have new tech tools at their disposal, namely [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.demandgenreport.com\/resources\/the-b2b-marketer-s-guide-to-winning-customers-and-proving-success\/38650\/\" \/>\n<meta property=\"og:site_name\" content=\"Demand Gen Report\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-07T22:58:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2024\/02\/dad2db1c0821d2a1813caaa03420c061.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"290\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/the-b2b-marketer-s-guide-to-winning-customers-and-proving-success\\\/38650\\\/\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/the-b2b-marketer-s-guide-to-winning-customers-and-proving-success\\\/38650\\\/\",\"name\":\"The B2B Marketer's Guide To Winning Customers And Proving Success - Demand Gen Report\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/the-b2b-marketer-s-guide-to-winning-customers-and-proving-success\\\/38650\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/the-b2b-marketer-s-guide-to-winning-customers-and-proving-success\\\/38650\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/dad2db1c0821d2a1813caaa03420c061.jpg\",\"datePublished\":\"2024-01-11T18:33:00+00:00\",\"dateModified\":\"2024-03-07T22:58:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/the-b2b-marketer-s-guide-to-winning-customers-and-proving-success\\\/38650\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/the-b2b-marketer-s-guide-to-winning-customers-and-proving-success\\\/38650\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/the-b2b-marketer-s-guide-to-winning-customers-and-proving-success\\\/38650\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/dad2db1c0821d2a1813caaa03420c061.jpg\",\"contentUrl\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/dad2db1c0821d2a1813caaa03420c061.jpg\",\"width\":700,\"height\":290,\"caption\":\"B2B marketing has been turned on its head over the past few years: The field has gotten a lot more competitive, customers are more demanding and the pressure is on for marketers to prove their time and budgets are moving the needle. 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