{"id":41142,"date":"2024-03-07T15:18:14","date_gmt":"2024-03-07T15:18:14","guid":{"rendered":"https:\/\/www.demandgenreport.com\/?post_type=resource&#038;p=41142"},"modified":"2024-03-22T15:42:18","modified_gmt":"2024-03-22T15:42:18","slug":"2024-state-of-intent-driven-strategies","status":"publish","type":"resource","link":"https:\/\/www.demandgenreport.com\/resources\/2024-state-of-intent-driven-strategies\/41142\/","title":{"rendered":"2024 State Of Intent-Driven Strategies"},"content":{"rendered":"<h2><strong>Illuminating Account Insights Through First-Party Data &amp; Intent Layering<\/strong><\/h2>\n<p>Intent and signal data are nearly synonymous with B2B marketing, serving as the fuel to power hyper-personalized, highly targeted campaigns. But with concerns about data quality, cost, actionability and quality, it&#8217;s becoming even more important that marketers regulate their databases to ensure they&#8217;re delivering highly relevant outreach to their target audience.<br \/>\nIf you factor in the impending privacy regulations that are set to change the way organizations can collect and leverage intent\/signal data, it&#8217;s clear practitioners must refine their data collection and usage processes. Throughout this special report \u2014 which leverages exclusive insights from\u00a0<em>Demand Gen Report&#8217;s<\/em>\u00a0\u201c2024 Database Strategies &amp; Contact Acquisition Survey Report\u201d \u2014 we&#8217;ll examine the current state of intent and signal data with a focus on:<\/p>\n<ul>\n<li>The role AI and other technologies play in automating the intent\/signal data collection and maintenance processes;<\/li>\n<li>The top tools, solutions and platforms practitioners are utilizing to streamline their intent data collection and implementation;<\/li>\n<li>The role of intent signals for guiding content and ABM strategies and identifying which assets\/messaging would resonate best with each buyer\/account; and<\/li>\n<li>Real-world accounts of successful intent and signal data strategies.<\/li>\n<\/ul>\n","protected":false},"author":41,"featured_media":41143,"template":"","resource_category":[19155],"topic":[19131],"class_list":["post-41142","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_category-state-of-guides","topic-data-strategies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2024 State Of Intent-Driven Strategies - Demand Gen Report<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.demandgenreport.com\/resources\/2024-state-of-intent-driven-strategies\/41142\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2024 State Of Intent-Driven Strategies - Demand Gen Report\" \/>\n<meta property=\"og:description\" content=\"Illuminating Account Insights Through First-Party Data &amp; Intent Layering Intent and signal data are nearly synonymous with B2B marketing, serving as the fuel to power hyper-personalized, highly targeted campaigns. But with concerns about data quality, cost, actionability and quality, it&#8217;s becoming even more important that marketers regulate their databases to ensure they&#8217;re delivering highly relevant [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.demandgenreport.com\/resources\/2024-state-of-intent-driven-strategies\/41142\/\" \/>\n<meta property=\"og:site_name\" content=\"Demand Gen Report\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-22T15:42:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2024\/03\/e86906e12a3fef9e4711edb82783796e_XL.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"530\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/2024-state-of-intent-driven-strategies\\\/41142\\\/\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/2024-state-of-intent-driven-strategies\\\/41142\\\/\",\"name\":\"2024 State Of Intent-Driven Strategies - Demand Gen Report\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/2024-state-of-intent-driven-strategies\\\/41142\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/2024-state-of-intent-driven-strategies\\\/41142\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/e86906e12a3fef9e4711edb82783796e_XL.jpg\",\"datePublished\":\"2024-03-07T15:18:14+00:00\",\"dateModified\":\"2024-03-22T15:42:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/2024-state-of-intent-driven-strategies\\\/41142\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/2024-state-of-intent-driven-strategies\\\/41142\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/2024-state-of-intent-driven-strategies\\\/41142\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/e86906e12a3fef9e4711edb82783796e_XL.jpg\",\"contentUrl\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/e86906e12a3fef9e4711edb82783796e_XL.jpg\",\"width\":1280,\"height\":530,\"caption\":\"e86906e12a3fef9e4711edb82783796e XL\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/2024-state-of-intent-driven-strategies\\\/41142\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.demandgenreport.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"2024 State Of Intent-Driven Strategies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/#website\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/\",\"name\":\"Demand Gen Report\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.demandgenreport.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"2024 State Of Intent-Driven Strategies - Demand Gen Report","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.demandgenreport.com\/resources\/2024-state-of-intent-driven-strategies\/41142\/","og_locale":"en_US","og_type":"article","og_title":"2024 State Of Intent-Driven Strategies - Demand Gen Report","og_description":"Illuminating Account Insights Through First-Party Data &amp; Intent Layering Intent and signal data are nearly synonymous with B2B marketing, serving as the fuel to power hyper-personalized, highly targeted campaigns. But with concerns about data quality, cost, actionability and quality, it&#8217;s becoming even more important that marketers regulate their databases to ensure they&#8217;re delivering highly relevant [&hellip;]","og_url":"https:\/\/www.demandgenreport.com\/resources\/2024-state-of-intent-driven-strategies\/41142\/","og_site_name":"Demand Gen Report","article_modified_time":"2024-03-22T15:42:18+00:00","og_image":[{"width":1280,"height":530,"url":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2024\/03\/e86906e12a3fef9e4711edb82783796e_XL.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.demandgenreport.com\/resources\/2024-state-of-intent-driven-strategies\/41142\/","url":"https:\/\/www.demandgenreport.com\/resources\/2024-state-of-intent-driven-strategies\/41142\/","name":"2024 State Of Intent-Driven Strategies - Demand Gen Report","isPartOf":{"@id":"https:\/\/www.demandgenreport.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.demandgenreport.com\/resources\/2024-state-of-intent-driven-strategies\/41142\/#primaryimage"},"image":{"@id":"https:\/\/www.demandgenreport.com\/resources\/2024-state-of-intent-driven-strategies\/41142\/#primaryimage"},"thumbnailUrl":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2024\/03\/e86906e12a3fef9e4711edb82783796e_XL.jpg","datePublished":"2024-03-07T15:18:14+00:00","dateModified":"2024-03-22T15:42:18+00:00","breadcrumb":{"@id":"https:\/\/www.demandgenreport.com\/resources\/2024-state-of-intent-driven-strategies\/41142\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.demandgenreport.com\/resources\/2024-state-of-intent-driven-strategies\/41142\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.demandgenreport.com\/resources\/2024-state-of-intent-driven-strategies\/41142\/#primaryimage","url":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2024\/03\/e86906e12a3fef9e4711edb82783796e_XL.jpg","contentUrl":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2024\/03\/e86906e12a3fef9e4711edb82783796e_XL.jpg","width":1280,"height":530,"caption":"e86906e12a3fef9e4711edb82783796e XL"},{"@type":"BreadcrumbList","@id":"https:\/\/www.demandgenreport.com\/resources\/2024-state-of-intent-driven-strategies\/41142\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.demandgenreport.com\/"},{"@type":"ListItem","position":2,"name":"2024 State Of Intent-Driven Strategies"}]},{"@type":"WebSite","@id":"https:\/\/www.demandgenreport.com\/#website","url":"https:\/\/www.demandgenreport.com\/","name":"Demand Gen Report","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.demandgenreport.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/demandgenreport.com\/resources\/2024-state-of-intent-driven-strategies\/41142\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"2024 State Of Intent-Driven Strategies","url":"http:\/\/www.demandgenreport.com\/resources\/2024-state-of-intent-driven-strategies\/41142\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.demandgenreport.com\/resources\/2024-state-of-intent-driven-strategies\/41142\/"},"thumbnailUrl":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2024\/03\/e86906e12a3fef9e4711edb82783796e_XL-150x150.jpg","image":{"@type":"ImageObject","url":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2024\/03\/e86906e12a3fef9e4711edb82783796e_XL.jpg"},"articleSection":"Uncategorized","author":[{"@type":"Person","name":"Mike Santos"}],"creator":["Mike Santos"],"publisher":{"@type":"Organization","name":"Demand Gen Report","logo":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2024\/01\/dgr_v3_funnel-1.png"},"keywords":[],"dateCreated":"2024-03-07T15:18:14Z","datePublished":"2024-03-07T15:18:14Z","dateModified":"2024-03-22T15:42:18Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"2024 State Of Intent-Driven Strategies\",\"url\":\"http:\\\/\\\/www.demandgenreport.com\\\/resources\\\/2024-state-of-intent-driven-strategies\\\/41142\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.demandgenreport.com\\\/resources\\\/2024-state-of-intent-driven-strategies\\\/41142\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/e86906e12a3fef9e4711edb82783796e_XL-150x150.jpg\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/e86906e12a3fef9e4711edb82783796e_XL.jpg\"},\"articleSection\":\"Uncategorized\",\"author\":[{\"@type\":\"Person\",\"name\":\"Mike Santos\"}],\"creator\":[\"Mike Santos\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"Demand Gen Report\",\"logo\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/dgr_v3_funnel-1.png\"},\"keywords\":[],\"dateCreated\":\"2024-03-07T15:18:14Z\",\"datePublished\":\"2024-03-07T15:18:14Z\",\"dateModified\":\"2024-03-22T15:42:18Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/demandgenreport.com\/p.js"},"_links":{"self":[{"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/resource\/41142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/types\/resource"}],"author":[{"embeddable":true,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/users\/41"}],"version-history":[{"count":3,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/resource\/41142\/revisions"}],"predecessor-version":[{"id":47091,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/resource\/41142\/revisions\/47091"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/media\/41143"}],"wp:attachment":[{"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/media?parent=41142"}],"wp:term":[{"taxonomy":"resource_category","embeddable":true,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/resource_category?post=41142"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/topic?post=41142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}