{"id":41184,"date":"2024-03-07T17:29:08","date_gmt":"2024-03-07T17:29:08","guid":{"rendered":"https:\/\/www.demandgenreport.com\/?post_type=event&p=41184"},"modified":"2024-03-07T17:29:08","modified_gmt":"2024-03-07T17:29:08","slug":"forrester-b2b-summit-2024","status":"publish","type":"event","link":"https:\/\/www.demandgenreport.com\/events\/forrester-b2b-summit-2024\/41184\/","title":{"rendered":"Forrester B2B Summit 2024"},"content":{"rendered":"
\n
\n

Align. Reinvent. Win.<\/h2>\n<\/div>\n<\/div>\n
\n
\n

\u200bBuckle up, B2B professionals. You\u2019re in for a roller-coaster ride of a year.<\/span>\u200b<\/p>\n

Economic uncertainty and generative AI have unsettled the foundations of many\u00a0<\/span>businesses. Adding to that, we have reached an inflection point where\u00a0<\/span>Millennial and Gen Z buyers have eclipsed Baby Boomer and Gen X buyers\u00a0\u2014\u00a0<\/span>not just in numbers but also in influence. These new buyers have different\u00a0<\/span>expectations and lack trust in marketing and sales interactions.\u00a0This disruption\u00a0<\/span>guarantees that firms that remain tethered to traditional approaches will fail. To\u00a0<\/span>succeed in 2024 and beyond, B2B professionals must overcome constraints to\u00a0<\/span>reinvent their strategy, technology, and operations to seize the possibilities and\u00a0<\/span>not just weather these profound changes.<\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Align. Reinvent. Win. \u200bBuckle up, B2B professionals. You\u2019re in for a roller-coaster ride of a year.\u200b Economic uncertainty and generative AI have unsettled the foundations of many\u00a0businesses. Adding to that, we have reached an inflection point where\u00a0Millennial and Gen Z buyers have eclipsed Baby Boomer and Gen X buyers\u00a0\u2014\u00a0not just in numbers but also in […]<\/p>\n","protected":false},"author":41,"featured_media":41185,"template":"","event_category":[19191],"topic":[],"class_list":["post-41184","event","type-event","status-publish","has-post-thumbnail","hentry","event_category-industry-events"],"acf":[],"yoast_head":"\nForrester B2B Summit 2024 - Demand Gen Report<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.demandgenreport.com\/events\/forrester-b2b-summit-2024\/41184\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forrester B2B Summit 2024 - Demand Gen Report\" \/>\n<meta property=\"og:description\" content=\"Align. Reinvent. Win. \u200bBuckle up, B2B professionals. You\u2019re in for a roller-coaster ride of a year.\u200b Economic uncertainty and generative AI have unsettled the foundations of many\u00a0businesses. Adding to that, we have reached an inflection point where\u00a0Millennial and Gen Z buyers have eclipsed Baby Boomer and Gen X buyers\u00a0\u2014\u00a0not just in numbers but also in […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.demandgenreport.com\/events\/forrester-b2b-summit-2024\/41184\/\" \/>\n<meta property=\"og:site_name\" content=\"Demand Gen Report\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-07-at-12.27.44-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1556\" \/>\n\t<meta property=\"og:image:height\" content=\"1062\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/events\\\/forrester-b2b-summit-2024\\\/41184\\\/\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/events\\\/forrester-b2b-summit-2024\\\/41184\\\/\",\"name\":\"Forrester B2B Summit 2024 - Demand Gen Report\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/events\\\/forrester-b2b-summit-2024\\\/41184\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/events\\\/forrester-b2b-summit-2024\\\/41184\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Screenshot-2024-03-07-at-12.27.44-PM.png\",\"datePublished\":\"2024-03-07T17:29:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/events\\\/forrester-b2b-summit-2024\\\/41184\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.demandgenreport.com\\\/events\\\/forrester-b2b-summit-2024\\\/41184\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/events\\\/forrester-b2b-summit-2024\\\/41184\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Screenshot-2024-03-07-at-12.27.44-PM.png\",\"contentUrl\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Screenshot-2024-03-07-at-12.27.44-PM.png\",\"width\":1556,\"height\":1062,\"caption\":\"Screenshot 2024 03 07 at 12.27.44 PM\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/events\\\/forrester-b2b-summit-2024\\\/41184\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.demandgenreport.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\\\/\\\/www.demandgenreport.com\\\/events\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Forrester B2B Summit 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/#website\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/\",\"name\":\"Demand Gen Report\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.demandgenreport.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Forrester B2B Summit 2024 - Demand Gen Report","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.demandgenreport.com\/events\/forrester-b2b-summit-2024\/41184\/","og_locale":"en_US","og_type":"article","og_title":"Forrester B2B Summit 2024 - Demand Gen Report","og_description":"Align. Reinvent. Win. \u200bBuckle up, B2B professionals. You\u2019re in for a roller-coaster ride of a year.\u200b Economic uncertainty and generative AI have unsettled the foundations of many\u00a0businesses. Adding to that, we have reached an inflection point where\u00a0Millennial and Gen Z buyers have eclipsed Baby Boomer and Gen X buyers\u00a0\u2014\u00a0not just in numbers but also in […]","og_url":"https:\/\/www.demandgenreport.com\/events\/forrester-b2b-summit-2024\/41184\/","og_site_name":"Demand Gen Report","og_image":[{"width":1556,"height":1062,"url":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-07-at-12.27.44-PM.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.demandgenreport.com\/events\/forrester-b2b-summit-2024\/41184\/","url":"https:\/\/www.demandgenreport.com\/events\/forrester-b2b-summit-2024\/41184\/","name":"Forrester B2B Summit 2024 - Demand Gen Report","isPartOf":{"@id":"https:\/\/www.demandgenreport.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.demandgenreport.com\/events\/forrester-b2b-summit-2024\/41184\/#primaryimage"},"image":{"@id":"https:\/\/www.demandgenreport.com\/events\/forrester-b2b-summit-2024\/41184\/#primaryimage"},"thumbnailUrl":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-07-at-12.27.44-PM.png","datePublished":"2024-03-07T17:29:08+00:00","breadcrumb":{"@id":"https:\/\/www.demandgenreport.com\/events\/forrester-b2b-summit-2024\/41184\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.demandgenreport.com\/events\/forrester-b2b-summit-2024\/41184\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.demandgenreport.com\/events\/forrester-b2b-summit-2024\/41184\/#primaryimage","url":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-07-at-12.27.44-PM.png","contentUrl":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-07-at-12.27.44-PM.png","width":1556,"height":1062,"caption":"Screenshot 2024 03 07 at 12.27.44 PM"},{"@type":"BreadcrumbList","@id":"https:\/\/www.demandgenreport.com\/events\/forrester-b2b-summit-2024\/41184\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.demandgenreport.com\/"},{"@type":"ListItem","position":2,"name":"Events","item":"https:\/\/www.demandgenreport.com\/events\/"},{"@type":"ListItem","position":3,"name":"Forrester B2B Summit 2024"}]},{"@type":"WebSite","@id":"https:\/\/www.demandgenreport.com\/#website","url":"https:\/\/www.demandgenreport.com\/","name":"Demand Gen Report","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.demandgenreport.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/demandgenreport.com\/events\/forrester-b2b-summit-2024\/41184\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Forrester B2B Summit 2024","url":"http:\/\/www.demandgenreport.com\/events\/forrester-b2b-summit-2024\/41184\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.demandgenreport.com\/events\/forrester-b2b-summit-2024\/41184\/"},"thumbnailUrl":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-07-at-12.27.44-PM-150x150.png","image":{"@type":"ImageObject","url":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-07-at-12.27.44-PM.png"},"articleSection":"Uncategorized","author":[{"@type":"Person","name":"Mike Santos"}],"creator":["Mike Santos"],"publisher":{"@type":"Organization","name":"Demand Gen Report","logo":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2024\/01\/dgr_v3_funnel-1.png"},"keywords":[],"dateCreated":"2024-03-07T17:29:08Z","datePublished":"2024-03-07T17:29:08Z","dateModified":"2024-03-07T17:29:08Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Forrester B2B Summit 2024\",\"url\":\"http:\\\/\\\/www.demandgenreport.com\\\/events\\\/forrester-b2b-summit-2024\\\/41184\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.demandgenreport.com\\\/events\\\/forrester-b2b-summit-2024\\\/41184\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Screenshot-2024-03-07-at-12.27.44-PM-150x150.png\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Screenshot-2024-03-07-at-12.27.44-PM.png\"},\"articleSection\":\"Uncategorized\",\"author\":[{\"@type\":\"Person\",\"name\":\"Mike Santos\"}],\"creator\":[\"Mike Santos\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"Demand Gen Report\",\"logo\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/dgr_v3_funnel-1.png\"},\"keywords\":[],\"dateCreated\":\"2024-03-07T17:29:08Z\",\"datePublished\":\"2024-03-07T17:29:08Z\",\"dateModified\":\"2024-03-07T17:29:08Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/demandgenreport.com\/p.js"},"_links":{"self":[{"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/event\/41184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/types\/event"}],"author":[{"embeddable":true,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/users\/41"}],"version-history":[{"count":1,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/event\/41184\/revisions"}],"predecessor-version":[{"id":41186,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/event\/41184\/revisions\/41186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/media\/41185"}],"wp:attachment":[{"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/media?parent=41184"}],"wp:term":[{"taxonomy":"event_category","embeddable":true,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/event_category?post=41184"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/topic?post=41184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}