{"id":47183,"date":"2024-04-02T17:00:16","date_gmt":"2024-04-02T17:00:16","guid":{"rendered":"https:\/\/www.demandgenreport.com\/?post_type=resource&#038;p=47183"},"modified":"2024-04-03T16:27:56","modified_gmt":"2024-04-03T16:27:56","slug":"channel-partner-marketing-benchmark-survey","status":"publish","type":"resource","link":"https:\/\/www.demandgenreport.com\/resources\/channel-partner-marketing-benchmark-survey\/47183\/","title":{"rendered":"Channel\/Partner Marketing Benchmark Survey"},"content":{"rendered":"<h2>Budgets On The Rise, Partner Programs Increasing<\/h2>\n<p>While there\u2019s still an undercurrent of economic uncertainty, channel ecosystem professionals are somewhat confident that significant gains in revenue attributed to partners are possible. Specifically, 71% of respondents to the \u201c2024 Channel Partner Marketing Benchmark Survey\u201d anticipated that partner-generated revenue will climb more than 10% this year, while one-quarter anticipated more modest increases between 1% and 10%.<\/p>\n<p>As companies strive to better engage current customers and prospects at every step of the buyer\u2019s journey, this report will review data that suggests a more disciplined approach to channel program planning and operations in 2024. This includes:<\/p>\n<ul>\n<li>Maintaining more manageable rosters to partners;<\/li>\n<li>Adjusting programs to include and support non-transacting partners such as referrers and influencers, and<\/li>\n<li>Aligning channel partner marketing support activities with the digital, self-service B2B buyers\u2019 journeys.<\/li>\n<\/ul>\n","protected":false},"author":66,"featured_media":47195,"template":"","resource_category":[19148],"topic":[19127],"class_list":["post-47183","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_category-research","topic-channel-partner-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Channel\/Partner Marketing Benchmark Survey - Demand Gen Report<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.demandgenreport.com\/resources\/channel-partner-marketing-benchmark-survey\/47183\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Channel\/Partner Marketing Benchmark Survey - Demand Gen Report\" \/>\n<meta property=\"og:description\" content=\"Budgets On The Rise, Partner Programs Increasing While there\u2019s still an undercurrent of economic uncertainty, channel ecosystem professionals are somewhat confident that significant gains in revenue attributed to partners are possible. Specifically, 71% of respondents to the \u201c2024 Channel Partner Marketing Benchmark Survey\u201d anticipated that partner-generated revenue will climb more than 10% this year, while [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.demandgenreport.com\/resources\/channel-partner-marketing-benchmark-survey\/47183\/\" \/>\n<meta property=\"og:site_name\" content=\"Demand Gen Report\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-03T16:27:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2024\/04\/DGR_DG320_SURV_Channel_03_2024_LP_header-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/channel-partner-marketing-benchmark-survey\\\/47183\\\/\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/channel-partner-marketing-benchmark-survey\\\/47183\\\/\",\"name\":\"Channel\\\/Partner Marketing Benchmark Survey - Demand Gen Report\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/channel-partner-marketing-benchmark-survey\\\/47183\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/channel-partner-marketing-benchmark-survey\\\/47183\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/DGR_DG320_SURV_Channel_03_2024_LP_header-1.jpg\",\"datePublished\":\"2024-04-02T17:00:16+00:00\",\"dateModified\":\"2024-04-03T16:27:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/channel-partner-marketing-benchmark-survey\\\/47183\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/channel-partner-marketing-benchmark-survey\\\/47183\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/channel-partner-marketing-benchmark-survey\\\/47183\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/DGR_DG320_SURV_Channel_03_2024_LP_header-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/DGR_DG320_SURV_Channel_03_2024_LP_header-1.jpg\",\"width\":1600,\"height\":800,\"caption\":\"DGR DG320 SURV Channel 03 2024 LP header\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/channel-partner-marketing-benchmark-survey\\\/47183\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.demandgenreport.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Channel\\\/Partner Marketing Benchmark Survey\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/#website\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/\",\"name\":\"Demand Gen Report\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.demandgenreport.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Channel\/Partner Marketing Benchmark Survey - Demand Gen Report","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.demandgenreport.com\/resources\/channel-partner-marketing-benchmark-survey\/47183\/","og_locale":"en_US","og_type":"article","og_title":"Channel\/Partner Marketing Benchmark Survey - Demand Gen Report","og_description":"Budgets On The Rise, Partner Programs Increasing While there\u2019s still an undercurrent of economic uncertainty, channel ecosystem professionals are somewhat confident that significant gains in revenue attributed to partners are possible. Specifically, 71% of respondents to the \u201c2024 Channel Partner Marketing Benchmark Survey\u201d anticipated that partner-generated revenue will climb more than 10% this year, while [&hellip;]","og_url":"https:\/\/www.demandgenreport.com\/resources\/channel-partner-marketing-benchmark-survey\/47183\/","og_site_name":"Demand Gen Report","article_modified_time":"2024-04-03T16:27:56+00:00","og_image":[{"width":1600,"height":800,"url":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2024\/04\/DGR_DG320_SURV_Channel_03_2024_LP_header-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.demandgenreport.com\/resources\/channel-partner-marketing-benchmark-survey\/47183\/","url":"https:\/\/www.demandgenreport.com\/resources\/channel-partner-marketing-benchmark-survey\/47183\/","name":"Channel\/Partner Marketing Benchmark Survey - Demand Gen Report","isPartOf":{"@id":"https:\/\/www.demandgenreport.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.demandgenreport.com\/resources\/channel-partner-marketing-benchmark-survey\/47183\/#primaryimage"},"image":{"@id":"https:\/\/www.demandgenreport.com\/resources\/channel-partner-marketing-benchmark-survey\/47183\/#primaryimage"},"thumbnailUrl":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2024\/04\/DGR_DG320_SURV_Channel_03_2024_LP_header-1.jpg","datePublished":"2024-04-02T17:00:16+00:00","dateModified":"2024-04-03T16:27:56+00:00","breadcrumb":{"@id":"https:\/\/www.demandgenreport.com\/resources\/channel-partner-marketing-benchmark-survey\/47183\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.demandgenreport.com\/resources\/channel-partner-marketing-benchmark-survey\/47183\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.demandgenreport.com\/resources\/channel-partner-marketing-benchmark-survey\/47183\/#primaryimage","url":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2024\/04\/DGR_DG320_SURV_Channel_03_2024_LP_header-1.jpg","contentUrl":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2024\/04\/DGR_DG320_SURV_Channel_03_2024_LP_header-1.jpg","width":1600,"height":800,"caption":"DGR DG320 SURV Channel 03 2024 LP header"},{"@type":"BreadcrumbList","@id":"https:\/\/www.demandgenreport.com\/resources\/channel-partner-marketing-benchmark-survey\/47183\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.demandgenreport.com\/"},{"@type":"ListItem","position":2,"name":"Channel\/Partner Marketing Benchmark Survey"}]},{"@type":"WebSite","@id":"https:\/\/www.demandgenreport.com\/#website","url":"https:\/\/www.demandgenreport.com\/","name":"Demand Gen Report","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.demandgenreport.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/demandgenreport.com\/resources\/channel-partner-marketing-benchmark-survey\/47183\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Channel\/Partner Marketing Benchmark Survey","url":"http:\/\/www.demandgenreport.com\/resources\/channel-partner-marketing-benchmark-survey\/47183\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.demandgenreport.com\/resources\/channel-partner-marketing-benchmark-survey\/47183\/"},"thumbnailUrl":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2024\/04\/DGR_DG320_SURV_Channel_03_2024_LP_header-1-150x150.jpg","image":{"@type":"ImageObject","url":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2024\/04\/DGR_DG320_SURV_Channel_03_2024_LP_header-1.jpg"},"articleSection":"Uncategorized","author":[{"@type":"Person","name":"Jill"}],"creator":["Jill"],"publisher":{"@type":"Organization","name":"Demand Gen Report","logo":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2024\/01\/dgr_v3_funnel-1.png"},"keywords":[],"dateCreated":"2024-04-02T17:00:16Z","datePublished":"2024-04-02T17:00:16Z","dateModified":"2024-04-03T16:27:56Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Channel\\\/Partner Marketing Benchmark Survey\",\"url\":\"http:\\\/\\\/www.demandgenreport.com\\\/resources\\\/channel-partner-marketing-benchmark-survey\\\/47183\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.demandgenreport.com\\\/resources\\\/channel-partner-marketing-benchmark-survey\\\/47183\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/DGR_DG320_SURV_Channel_03_2024_LP_header-1-150x150.jpg\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/DGR_DG320_SURV_Channel_03_2024_LP_header-1.jpg\"},\"articleSection\":\"Uncategorized\",\"author\":[{\"@type\":\"Person\",\"name\":\"Jill\"}],\"creator\":[\"Jill\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"Demand Gen Report\",\"logo\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/dgr_v3_funnel-1.png\"},\"keywords\":[],\"dateCreated\":\"2024-04-02T17:00:16Z\",\"datePublished\":\"2024-04-02T17:00:16Z\",\"dateModified\":\"2024-04-03T16:27:56Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/demandgenreport.com\/p.js"},"_links":{"self":[{"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/resource\/47183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/types\/resource"}],"author":[{"embeddable":true,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/users\/66"}],"version-history":[{"count":2,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/resource\/47183\/revisions"}],"predecessor-version":[{"id":47193,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/resource\/47183\/revisions\/47193"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/media\/47195"}],"wp:attachment":[{"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/media?parent=47183"}],"wp:term":[{"taxonomy":"resource_category","embeddable":true,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/resource_category?post=47183"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/topic?post=47183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}