{"id":47614,"date":"2024-05-30T15:22:01","date_gmt":"2024-05-30T15:22:01","guid":{"rendered":"https:\/\/www.demandgenreport.com\/?post_type=resource&#038;p=47614"},"modified":"2024-05-30T15:22:01","modified_gmt":"2024-05-30T15:22:01","slug":"increased-tech-adoption-data-reliance-re-shaping-2024-marketing-measurement-attribution-processes","status":"publish","type":"resource","link":"https:\/\/www.demandgenreport.com\/resources\/increased-tech-adoption-data-reliance-re-shaping-2024-marketing-measurement-attribution-processes\/47614\/","title":{"rendered":"Increased Tech Adoption &#038; Data Reliance Re-Shaping 2024 Marketing Measurement &#038; Attribution Processes"},"content":{"rendered":"<p>As marketing measurement and attribution techniques evolve into more data- and technology-driven processes, 38% of organizations are focused on improving their current strategies. According to the \u201c2024 Marketing Measurement &amp; Attribution Benchmark Survey,\u201d 86% of B2B practitioners indicated that these processes are a growing priority for their respective businesses.<\/p>\n<p>Throughout this special report, we\u2019ll discuss the current landscape of marketing measurement and attribution, with a focus on:<\/p>\n<ul>\n<li>The key channels and metrics businesses are tracking, with a focus on how sales and marketing are being measured;<\/li>\n<li>Where ABM fits into overall strategies and how practitioners monitor it;<\/li>\n<li>The ongoing battle in prioritizing brand or demand, with insights into maximizing both strategies;<\/li>\n<li>How to track and connect activities across all stages of the buyer\u2019s journey; and<\/li>\n<li>A look into the future of measurement and attribution.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"author":66,"featured_media":47615,"template":"","resource_category":[19148],"topic":[19138],"class_list":["post-47614","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_category-research","topic-marketing-analytics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Increased Tech Adoption &amp; Data Reliance Re-Shaping 2024 Marketing Measurement &amp; Attribution Processes - Demand Gen Report<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.demandgenreport.com\/resources\/increased-tech-adoption-data-reliance-re-shaping-2024-marketing-measurement-attribution-processes\/47614\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Increased Tech Adoption &amp; Data Reliance Re-Shaping 2024 Marketing Measurement &amp; Attribution Processes - Demand Gen Report\" \/>\n<meta property=\"og:description\" content=\"As marketing measurement and attribution techniques evolve into more data- and technology-driven processes, 38% of organizations are focused on improving their current strategies. According to the \u201c2024 Marketing Measurement &amp; Attribution Benchmark Survey,\u201d 86% of B2B practitioners indicated that these processes are a growing priority for their respective businesses. Throughout this special report, we\u2019ll discuss [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.demandgenreport.com\/resources\/increased-tech-adoption-data-reliance-re-shaping-2024-marketing-measurement-attribution-processes\/47614\/\" \/>\n<meta property=\"og:site_name\" content=\"Demand Gen Report\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2024\/05\/DGR_DG290_LP.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/increased-tech-adoption-data-reliance-re-shaping-2024-marketing-measurement-attribution-processes\\\/47614\\\/\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/increased-tech-adoption-data-reliance-re-shaping-2024-marketing-measurement-attribution-processes\\\/47614\\\/\",\"name\":\"Increased Tech Adoption & Data Reliance Re-Shaping 2024 Marketing Measurement & Attribution Processes - Demand Gen Report\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/increased-tech-adoption-data-reliance-re-shaping-2024-marketing-measurement-attribution-processes\\\/47614\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/increased-tech-adoption-data-reliance-re-shaping-2024-marketing-measurement-attribution-processes\\\/47614\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/DGR_DG290_LP.jpg\",\"datePublished\":\"2024-05-30T15:22:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/increased-tech-adoption-data-reliance-re-shaping-2024-marketing-measurement-attribution-processes\\\/47614\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/increased-tech-adoption-data-reliance-re-shaping-2024-marketing-measurement-attribution-processes\\\/47614\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/increased-tech-adoption-data-reliance-re-shaping-2024-marketing-measurement-attribution-processes\\\/47614\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/DGR_DG290_LP.jpg\",\"contentUrl\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/DGR_DG290_LP.jpg\",\"width\":1600,\"height\":800,\"caption\":\"DGR DG290 LP\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/increased-tech-adoption-data-reliance-re-shaping-2024-marketing-measurement-attribution-processes\\\/47614\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.demandgenreport.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Increased Tech Adoption &#038; 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