{"id":47695,"date":"2024-06-12T16:21:20","date_gmt":"2024-06-12T16:21:20","guid":{"rendered":"https:\/\/www.demandgenreport.com\/?post_type=resource&p=47695"},"modified":"2024-06-12T16:41:08","modified_gmt":"2024-06-12T16:41:08","slug":"promoting-customer-centricity-streamlined-messaging-by-evaluating-marketing-automation-solutions","status":"publish","type":"resource","link":"https:\/\/www.demandgenreport.com\/resources\/promoting-customer-centricity-streamlined-messaging-by-evaluating-marketing-automation-solutions\/","title":{"rendered":"Promoting Customer-Centricity & Streamlined Messaging By Evaluating Marketing Automation Solutions"},"content":{"rendered":"

The 2024 State Of Marketing Automation<\/i><\/strong><\/p>\n

Automation might make the marketing world go \u2018round,\u00a0but it\u2019s also completely bogging it down. All it takes is one glance at Scott Brinker\u2019s Marketing Technology Supergraphic<\/span><\/a> to realize marketers are neck-deep in technology that they may or may not need. Specifically, a whopping 85% of B2B marketers using marketing automation platforms feel they aren’t reaching their full potential \u2014 primarily because systems across the board are too disparate.<\/p>\n

With point solutions for seemingly every problem a marketer might encounter, \u201cshiny new object syndrome\u201d compelled practitioners to adopt every automation technology possible. Now that the marketing automation goldrush has run dry, businesses are focused on re-evaluating their technology stacks to make the most of existing solutions.<\/p>\n

Throughout this special report, we\u2019ll examine the current state of marketing automation, with a focus:<\/p>\n