{"id":48414,"date":"2024-10-17T14:15:27","date_gmt":"2024-10-17T14:15:27","guid":{"rendered":"https:\/\/www.demandgenreport.com\/?post_type=resource&#038;p=48414"},"modified":"2024-10-17T14:15:27","modified_gmt":"2024-10-17T14:15:27","slug":"layering-intent-signal-data-to-surround-b2b-buyers-with-relevant-content-messaging","status":"publish","type":"resource","link":"https:\/\/www.demandgenreport.com\/resources\/layering-intent-signal-data-to-surround-b2b-buyers-with-relevant-content-messaging\/48414\/","title":{"rendered":"Layering Intent &#038; Signal Data To Surround B2B Buyers With Relevant Content &#038; Messaging"},"content":{"rendered":"<p>Despite a penchant for anonymity, more than half (58%) of B2B buyers are looking for hyper-personalized outreach \u2014 meaning practitioners need to proactively identify buyer signals to serve up relevant content and offers. This requires a strong intent data strategy, which includes integrating intent insights with firmographic and technographic data to craft appropriate messages that engage these elusive buyers.<\/p>\n<p>But businesses can\u2019t just collect data to store in a warehouse or CRM. Instead, they must effectively interpret and apply it to their sales and marketing strategies to craft the outreach buyers crave. To better understand the current intent\/signal landscape, this special report will uncover how to:<\/p>\n<ul>\n<li>Balance buyers\u2019 desires for hyper-relevant content with their privacy concerns;<\/li>\n<li>Seamlessly integrate intent data with CRM systems and ensure all necessary parties have access to it;<\/li>\n<li>Identify specific accounts that are actively researching offerings;<\/li>\n<li>Tailor experiences to match the specific needs and preferences of individual prospects; and<\/li>\n<li>Anticipate customer needs to reach out at the optimal time.<\/li>\n<\/ul>\n","protected":false},"author":66,"featured_media":48415,"template":"","resource_category":[19155],"topic":[19131],"class_list":["post-48414","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_category-state-of-guides","topic-data-strategies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Layering Intent &amp; Signal Data To Surround B2B Buyers With Relevant Content &amp; Messaging - Demand Gen Report<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.demandgenreport.com\/resources\/layering-intent-signal-data-to-surround-b2b-buyers-with-relevant-content-messaging\/48414\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Layering Intent &amp; Signal Data To Surround B2B Buyers With Relevant Content &amp; Messaging - Demand Gen Report\" \/>\n<meta property=\"og:description\" content=\"Despite a penchant for anonymity, more than half (58%) of B2B buyers are looking for hyper-personalized outreach \u2014 meaning practitioners need to proactively identify buyer signals to serve up relevant content and offers. This requires a strong intent data strategy, which includes integrating intent insights with firmographic and technographic data to craft appropriate messages that [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.demandgenreport.com\/resources\/layering-intent-signal-data-to-surround-b2b-buyers-with-relevant-content-messaging\/48414\/\" \/>\n<meta property=\"og:site_name\" content=\"Demand Gen Report\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2024\/10\/DGR_DG307_SOIntentSignalData_LP.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/layering-intent-signal-data-to-surround-b2b-buyers-with-relevant-content-messaging\\\/48414\\\/\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/layering-intent-signal-data-to-surround-b2b-buyers-with-relevant-content-messaging\\\/48414\\\/\",\"name\":\"Layering Intent & Signal Data To Surround B2B Buyers With Relevant Content & Messaging - Demand Gen Report\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/layering-intent-signal-data-to-surround-b2b-buyers-with-relevant-content-messaging\\\/48414\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/layering-intent-signal-data-to-surround-b2b-buyers-with-relevant-content-messaging\\\/48414\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/DGR_DG307_SOIntentSignalData_LP.jpg\",\"datePublished\":\"2024-10-17T14:15:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/layering-intent-signal-data-to-surround-b2b-buyers-with-relevant-content-messaging\\\/48414\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/layering-intent-signal-data-to-surround-b2b-buyers-with-relevant-content-messaging\\\/48414\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/layering-intent-signal-data-to-surround-b2b-buyers-with-relevant-content-messaging\\\/48414\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/DGR_DG307_SOIntentSignalData_LP.jpg\",\"contentUrl\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/DGR_DG307_SOIntentSignalData_LP.jpg\",\"width\":1600,\"height\":800,\"caption\":\"DGR DG307 SOIntentSignalData LP\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/layering-intent-signal-data-to-surround-b2b-buyers-with-relevant-content-messaging\\\/48414\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.demandgenreport.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Layering Intent &#038; 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