{"id":48567,"date":"2024-11-13T15:09:17","date_gmt":"2024-11-13T15:09:17","guid":{"rendered":"https:\/\/www.demandgenreport.com\/?post_type=resource&#038;p=48567"},"modified":"2024-11-13T15:09:17","modified_gmt":"2024-11-13T15:09:17","slug":"as-abm-demand-gen-converge-orgs-focus-on-data-enrichment-retention-plays","status":"publish","type":"resource","link":"https:\/\/www.demandgenreport.com\/resources\/as-abm-demand-gen-converge-orgs-focus-on-data-enrichment-retention-plays\/48567\/","title":{"rendered":"As ABM &#038;Demand Gen Converge, Orgs Focus On Data Enrichment &#038; Retention Plays"},"content":{"rendered":"<h4><em>2024 Account-Based Marketing Benchmark Survey<\/em><\/h4>\n<p>There\u2019s a divide in the B2B marketing space surrounding account-based marketing (ABM): While some argue it\u2019s still firmly in its buzzword days, our latest research suggests it\u2019s a critical component of overall marketing strategies. According to the \u201c2024 Account-Based Marketing Benchmark Survey,\u201d 67% of practitioners currently utilize an ABM strategy \u2014 and an additional 26% plan to add one, with the bulk of that number hoping to pilot a strategy within the next year.<\/p>\n<p>Notably, the research found that the line between ABM and demand generation is blurrier than ever \u2014 while the two used to co-exist in siloes, nearly half of the respondents (47%) noted that they integrated their demand gen and ABM processes to streamline marketing efforts. With that overlap in mind, this survey report will unpack:<\/p>\n<ul>\n<li>The shift toward a 1:1-focused account model to generate better, more targeted engagement;<\/li>\n<li>The new content formats and messaging practitioners are leveraging to better engage target accounts and increase relevance;<\/li>\n<li>How budget and resource constraints are spurring teams to prioritize expanding existing accounts instead of generating net-new contacts; and<\/li>\n<li>Why more businesses are onboarding new data solutions and third-party data providers to enrich and augment existing account lists.<\/li>\n<\/ul>\n","protected":false},"author":66,"featured_media":48568,"template":"","resource_category":[19148],"topic":[19388,19313],"class_list":["post-48567","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_category-research","topic-account-based-marketing","topic-benchmark-survey"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>As ABM &amp;Demand Gen Converge, Orgs Focus On Data Enrichment &amp; Retention Plays - Demand Gen Report<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.demandgenreport.com\/resources\/as-abm-demand-gen-converge-orgs-focus-on-data-enrichment-retention-plays\/48567\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As ABM &amp;Demand Gen Converge, Orgs Focus On Data Enrichment &amp; Retention Plays - Demand Gen Report\" \/>\n<meta property=\"og:description\" content=\"2024 Account-Based Marketing Benchmark Survey There\u2019s a divide in the B2B marketing space surrounding account-based marketing (ABM): While some argue it\u2019s still firmly in its buzzword days, our latest research suggests it\u2019s a critical component of overall marketing strategies. According to the \u201c2024 Account-Based Marketing Benchmark Survey,\u201d 67% of practitioners currently utilize an ABM strategy [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.demandgenreport.com\/resources\/as-abm-demand-gen-converge-orgs-focus-on-data-enrichment-retention-plays\/48567\/\" \/>\n<meta property=\"og:site_name\" content=\"Demand Gen Report\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2024\/11\/DGR_DG313_SURV_ABM_112024_LP.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/as-abm-demand-gen-converge-orgs-focus-on-data-enrichment-retention-plays\\\/48567\\\/\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/as-abm-demand-gen-converge-orgs-focus-on-data-enrichment-retention-plays\\\/48567\\\/\",\"name\":\"As ABM &Demand Gen Converge, Orgs Focus On Data Enrichment & Retention Plays - Demand Gen Report\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/as-abm-demand-gen-converge-orgs-focus-on-data-enrichment-retention-plays\\\/48567\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/as-abm-demand-gen-converge-orgs-focus-on-data-enrichment-retention-plays\\\/48567\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/DGR_DG313_SURV_ABM_112024_LP.jpg\",\"datePublished\":\"2024-11-13T15:09:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/as-abm-demand-gen-converge-orgs-focus-on-data-enrichment-retention-plays\\\/48567\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/as-abm-demand-gen-converge-orgs-focus-on-data-enrichment-retention-plays\\\/48567\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/as-abm-demand-gen-converge-orgs-focus-on-data-enrichment-retention-plays\\\/48567\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/DGR_DG313_SURV_ABM_112024_LP.jpg\",\"contentUrl\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/DGR_DG313_SURV_ABM_112024_LP.jpg\",\"width\":1600,\"height\":800,\"caption\":\"DGR DG313 SURV ABM 112024 LP\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/as-abm-demand-gen-converge-orgs-focus-on-data-enrichment-retention-plays\\\/48567\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.demandgenreport.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"As ABM &#038;Demand Gen Converge, Orgs Focus On Data Enrichment &#038; Retention Plays\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/#website\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/\",\"name\":\"Demand Gen Report\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.demandgenreport.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"As ABM &Demand Gen Converge, Orgs Focus On Data Enrichment & Retention Plays - Demand Gen Report","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.demandgenreport.com\/resources\/as-abm-demand-gen-converge-orgs-focus-on-data-enrichment-retention-plays\/48567\/","og_locale":"en_US","og_type":"article","og_title":"As ABM &Demand Gen Converge, Orgs Focus On Data Enrichment & Retention Plays - Demand Gen Report","og_description":"2024 Account-Based Marketing Benchmark Survey There\u2019s a divide in the B2B marketing space surrounding account-based marketing (ABM): While some argue it\u2019s still firmly in its buzzword days, our latest research suggests it\u2019s a critical component of overall marketing strategies. 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