{"id":48684,"date":"2024-12-18T14:17:46","date_gmt":"2024-12-18T14:17:46","guid":{"rendered":"https:\/\/www.demandgenreport.com\/?post_type=resource&#038;p=48684"},"modified":"2024-12-18T14:19:01","modified_gmt":"2024-12-18T14:19:01","slug":"human-connections-smart-data-real-results-the-personalization-blueprint","status":"publish","type":"resource","link":"https:\/\/www.demandgenreport.com\/resources\/human-connections-smart-data-real-results-the-personalization-blueprint\/48684\/","title":{"rendered":"Human Connections, Smart Data, Real Results: The Personalization Blueprint"},"content":{"rendered":"<p>Personalization is no longer a bonus \u2014 it\u2019s now a non-negotiable part of engaging with buyers. With 77% of B2B buyers more likely to engage with companies that understand their needs through personalized experiences, audiences now expect tailored touches at every stage of their journey. The good news? Technological advances \u2014 especially artificial intelligence (AI) \u2014 are making it easier than ever to meet those expectations.<\/p>\n<p>Throughout this report, we\u2019ll discuss the new standard of personalization and share how successful practitioners are refining their personalization strategies. Specifically, this report will touch on how to:<\/p>\n<div>\n<ul>\n<li class=\"elementToProof\">Go beyond generic messaging to deliver experiences that feel tailored to their specific needs;<\/li>\n<li class=\"elementToProof\">Build highly curated experiences that prioritize account preferences via the utilization of intent data;<\/li>\n<li class=\"elementToProof\">Leverage AI tools like predictive analytics and machine learning to personalize content, campaigns and interactions at scale; and<\/li>\n<li class=\"elementToProof\">Embrace event marketing to unlock a treasure trove of new prospect data.<\/li>\n<\/ul>\n<\/div>\n","protected":false},"author":66,"featured_media":48685,"template":"","resource_category":[19149],"topic":[19131],"class_list":["post-48684","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_category-reports","topic-data-strategies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Human Connections, Smart Data, Real Results: The Personalization Blueprint - Demand Gen Report<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.demandgenreport.com\/resources\/human-connections-smart-data-real-results-the-personalization-blueprint\/48684\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Human Connections, Smart Data, Real Results: The Personalization Blueprint - Demand Gen Report\" \/>\n<meta property=\"og:description\" content=\"Personalization is no longer a bonus \u2014 it\u2019s now a non-negotiable part of engaging with buyers. With 77% of B2B buyers more likely to engage with companies that understand their needs through personalized experiences, audiences now expect tailored touches at every stage of their journey. The good news? Technological advances \u2014 especially artificial intelligence (AI) [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.demandgenreport.com\/resources\/human-connections-smart-data-real-results-the-personalization-blueprint\/48684\/\" \/>\n<meta property=\"og:site_name\" content=\"Demand Gen Report\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-18T14:19:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2024\/12\/DGR_DG319_Feat.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/human-connections-smart-data-real-results-the-personalization-blueprint\\\/48684\\\/\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/human-connections-smart-data-real-results-the-personalization-blueprint\\\/48684\\\/\",\"name\":\"Human Connections, Smart Data, Real Results: The Personalization Blueprint - Demand Gen Report\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/human-connections-smart-data-real-results-the-personalization-blueprint\\\/48684\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/human-connections-smart-data-real-results-the-personalization-blueprint\\\/48684\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/DGR_DG319_Feat.jpg\",\"datePublished\":\"2024-12-18T14:17:46+00:00\",\"dateModified\":\"2024-12-18T14:19:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/human-connections-smart-data-real-results-the-personalization-blueprint\\\/48684\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/human-connections-smart-data-real-results-the-personalization-blueprint\\\/48684\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/human-connections-smart-data-real-results-the-personalization-blueprint\\\/48684\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/DGR_DG319_Feat.jpg\",\"contentUrl\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/DGR_DG319_Feat.jpg\",\"width\":1600,\"height\":800,\"caption\":\"DGR DG319 Feat\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/human-connections-smart-data-real-results-the-personalization-blueprint\\\/48684\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.demandgenreport.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Human Connections, Smart Data, Real Results: The Personalization Blueprint\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/#website\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/\",\"name\":\"Demand Gen Report\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.demandgenreport.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Human Connections, Smart Data, Real Results: The Personalization Blueprint - Demand Gen Report","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.demandgenreport.com\/resources\/human-connections-smart-data-real-results-the-personalization-blueprint\/48684\/","og_locale":"en_US","og_type":"article","og_title":"Human Connections, Smart Data, Real Results: The Personalization Blueprint - Demand Gen Report","og_description":"Personalization is no longer a bonus \u2014 it\u2019s now a non-negotiable part of engaging with buyers. 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