{"id":49058,"date":"2025-03-24T16:46:20","date_gmt":"2025-03-24T16:46:20","guid":{"rendered":"https:\/\/www.demandgenreport.com\/?post_type=resource&#038;p=49058"},"modified":"2025-03-24T19:53:46","modified_gmt":"2025-03-24T19:53:46","slug":"7-steps-to-building-a-winning-account-based-marketing-strategy","status":"publish","type":"resource","link":"https:\/\/www.demandgenreport.com\/resources\/7-steps-to-building-a-winning-account-based-marketing-strategy\/49058\/","title":{"rendered":"7 Steps to Building a Winning Account-Based Marketing Strategy"},"content":{"rendered":"<p>If you\u2019re looking to take a more personalized approach to marketing, an account-based marketing strategy can help you target accounts that fit your company\u2019s ideal customer profile.<\/p>\n<p>This new guide dives into the benefits of ABM marketing as a go-to-market strategy that will establish trust between your company and potential clients, improve customer experience and lead to higher ROI.<\/p>\n<p>You\u2019ll learn how to:<\/p>\n<ul>\n<li>Identify target accounts;<\/li>\n<li>Create content for your target audience;<\/li>\n<li>Measure and analyze campaigns to understand performance;<\/li>\n<li>And more.<\/li>\n<\/ul>\n<p>Download your free copy today and discover how ABM can empower marketing, sales and customer success teams.<\/p>\n","protected":false},"author":92,"featured_media":49066,"template":"","resource_category":[19149],"topic":[19125,19388,19134],"class_list":["post-49058","resource","type-resource","status-publish","has-post-thumbnail","hentry","layout_tag-abm","layout_tag-account-based-marketing","layout_tag-leandata","layout_tag-marketing-strategy","resource_category-reports","topic-abm-abx","topic-account-based-marketing","topic-go-to-market-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Steps to Building a Winning Account-Based Marketing Strategy - Demand Gen Report<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.demandgenreport.com\/resources\/7-steps-to-building-a-winning-account-based-marketing-strategy\/49058\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Steps to Building a Winning Account-Based Marketing Strategy - Demand Gen Report\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re looking to take a more personalized approach to marketing, an account-based marketing strategy can help you target accounts that fit your company\u2019s ideal customer profile. 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