{"id":49069,"date":"2025-03-24T19:52:22","date_gmt":"2025-03-24T19:52:22","guid":{"rendered":"https:\/\/www.demandgenreport.com\/?post_type=resource&#038;p=49069"},"modified":"2025-03-24T19:52:22","modified_gmt":"2025-03-24T19:52:22","slug":"cmos-guide-to-pipeline-ownership","status":"publish","type":"resource","link":"https:\/\/www.demandgenreport.com\/resources\/cmos-guide-to-pipeline-ownership\/49069\/","title":{"rendered":"CMO\u2019s Guide to Pipeline Ownership"},"content":{"rendered":"<p>There\u2019s a common misconception in B2B that marketing sends junk leads that are highly unlikely to convert. This creates a vicious cycle of wasted spend and mistrust between teams. It\u2019s up to CMOs and marketing teams to create a quality, revenue-boosting pipeline strategy.<\/p>\n<p>This new guide reveals how to pivot from a lead-centric demand gen model by taking ownership of opportunity-based marketing.<\/p>\n<p>You\u2019ll learn about:<\/p>\n<ul>\n<li>The common failures of MQL-based marketing;<\/li>\n<li>How the B2B buying journey has moved on from gated content;<\/li>\n<li>The importance of buying groups; and<\/li>\n<li>Why, as marketing leaders, it\u2019s up to you to own pipeline.<\/li>\n<\/ul>\n<p>Download your free copy today and discover how buying groups and pipeline ownership drive a path to more revenue.<\/p>\n","protected":false},"author":92,"featured_media":49072,"template":"","resource_category":[19149],"topic":[19131,19132,19156],"class_list":["post-49069","resource","type-resource","status-publish","has-post-thumbnail","hentry","layout_tag-buying-groups","layout_tag-lead-generation","layout_tag-marketing-pipeline","resource_category-reports","topic-data-strategies","topic-demand-generation","topic-lead-nurturing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CMO\u2019s Guide to Pipeline Ownership - Demand Gen Report<\/title>\n<meta name=\"description\" content=\"This new guide reveals how to pivot from a lead-centric demand gen model by taking ownership of pipeline strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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