{"id":49835,"date":"2025-07-02T08:00:17","date_gmt":"2025-07-02T12:00:17","guid":{"rendered":"https:\/\/www.demandgenreport.com\/?post_type=resource&#038;p=49835"},"modified":"2025-07-02T09:06:43","modified_gmt":"2025-07-02T13:06:43","slug":"the-2025-demand-generation-benchmark-survey-scaling-personalization-optimizing-operations-tying-strategy-to-revenue-in-2025","status":"publish","type":"resource","link":"https:\/\/www.demandgenreport.com\/resources\/the-2025-demand-generation-benchmark-survey-scaling-personalization-optimizing-operations-tying-strategy-to-revenue-in-2025\/49835\/","title":{"rendered":"The 2025 Demand Generation Benchmark Survey: Scaling Personalization,  Optimizing Operations &#038; Tying Strategy to Revenue in 2025"},"content":{"rendered":"<p class=\"p1\">As the B2B marketing industry moves into the second half of the year, organizations are reevaluating their strategies, budgets, and priorities to align with shifting customer expectations, technological advancements, and heightened demands for measurable impact.<\/p>\n<p class=\"p1\">This year\u2019s \u201cDemand Generation Benchmark Survey\u201d offers an in-depth look at how marketing leaders are navigating this dynamic, ever-evolving environment\u2014 revealing increased confidence, strategic clarity, and a sharpened focus on driving business growth through smarter investments and more personalized engagement.<\/p>\n<p class=\"p1\">The findings highlight key trends shaping the future of demand generation, including:<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">Expanding budgets;<\/li>\n<li class=\"li1\">Renewed emphasis on account-based and content marketing;<\/li>\n<li class=\"li1\">A growing commitment to marketing operations; and<\/li>\n<li class=\"li1\">An industry-wide push for stronger revenue attribution.<\/li>\n<\/ul>\n<p class=\"p1\">The data not only reflects how marketing teams are allocating resources but how they are redefining success \u2014 linking marketing activities more directly to tangible business outcomes.<\/p>\n<p class=\"p1\">The report distills the most important insights from the survey, providing a snapshot of where marketing is headed in 2025 and the priorities that will define high-performing organizations in the coming year.<\/p>\n<p class=\"p2\">Download your free copy today!<\/p>\n","protected":false},"author":75,"featured_media":49836,"template":"","resource_category":[19149],"topic":[],"class_list":["post-49835","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 2025 Demand Generation Benchmark Survey: Scaling Personalization, Optimizing Operations &amp; Tying Strategy to Revenue in 2025 - Demand Gen Report<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.demandgenreport.com\/resources\/the-2025-demand-generation-benchmark-survey-scaling-personalization-optimizing-operations-tying-strategy-to-revenue-in-2025\/49835\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 2025 Demand Generation Benchmark Survey: Scaling Personalization, Optimizing Operations &amp; Tying Strategy to Revenue in 2025 - Demand Gen Report\" \/>\n<meta property=\"og:description\" content=\"As the B2B marketing industry moves into the second half of the year, organizations are reevaluating their strategies, budgets, and priorities to align with shifting customer expectations, technological advancements, and heightened demands for measurable impact. This year\u2019s \u201cDemand Generation Benchmark Survey\u201d offers an in-depth look at how marketing leaders are navigating this dynamic, ever-evolving environment\u2014 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.demandgenreport.com\/resources\/the-2025-demand-generation-benchmark-survey-scaling-personalization-optimizing-operations-tying-strategy-to-revenue-in-2025\/49835\/\" \/>\n<meta property=\"og:site_name\" content=\"Demand Gen Report\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-02T13:06:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2025\/06\/DGR_DG337_SURV_BenchmarkSurvey_062025_LP.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/the-2025-demand-generation-benchmark-survey-scaling-personalization-optimizing-operations-tying-strategy-to-revenue-in-2025\\\/49835\\\/\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/the-2025-demand-generation-benchmark-survey-scaling-personalization-optimizing-operations-tying-strategy-to-revenue-in-2025\\\/49835\\\/\",\"name\":\"The 2025 Demand Generation Benchmark Survey: Scaling Personalization, Optimizing Operations & Tying Strategy to Revenue in 2025 - Demand Gen Report\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/the-2025-demand-generation-benchmark-survey-scaling-personalization-optimizing-operations-tying-strategy-to-revenue-in-2025\\\/49835\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/the-2025-demand-generation-benchmark-survey-scaling-personalization-optimizing-operations-tying-strategy-to-revenue-in-2025\\\/49835\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/DGR_DG337_SURV_BenchmarkSurvey_062025_LP.jpg\",\"datePublished\":\"2025-07-02T12:00:17+00:00\",\"dateModified\":\"2025-07-02T13:06:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/the-2025-demand-generation-benchmark-survey-scaling-personalization-optimizing-operations-tying-strategy-to-revenue-in-2025\\\/49835\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/the-2025-demand-generation-benchmark-survey-scaling-personalization-optimizing-operations-tying-strategy-to-revenue-in-2025\\\/49835\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/the-2025-demand-generation-benchmark-survey-scaling-personalization-optimizing-operations-tying-strategy-to-revenue-in-2025\\\/49835\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/DGR_DG337_SURV_BenchmarkSurvey_062025_LP.jpg\",\"contentUrl\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/DGR_DG337_SURV_BenchmarkSurvey_062025_LP.jpg\",\"width\":1600,\"height\":800,\"caption\":\"DGR DG337 SURV BenchmarkSurvey 062025 LP\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/the-2025-demand-generation-benchmark-survey-scaling-personalization-optimizing-operations-tying-strategy-to-revenue-in-2025\\\/49835\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.demandgenreport.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The 2025 Demand Generation Benchmark Survey: Scaling Personalization, Optimizing Operations &#038; Tying Strategy to Revenue in 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/#website\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/\",\"name\":\"Demand Gen Report\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.demandgenreport.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The 2025 Demand Generation Benchmark Survey: Scaling Personalization, Optimizing Operations & Tying Strategy to Revenue in 2025 - Demand Gen Report","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.demandgenreport.com\/resources\/the-2025-demand-generation-benchmark-survey-scaling-personalization-optimizing-operations-tying-strategy-to-revenue-in-2025\/49835\/","og_locale":"en_US","og_type":"article","og_title":"The 2025 Demand Generation Benchmark Survey: Scaling Personalization, Optimizing Operations & Tying Strategy to Revenue in 2025 - Demand Gen Report","og_description":"As the B2B marketing industry moves into the second half of the year, organizations are reevaluating their strategies, budgets, and priorities to align with shifting customer expectations, technological advancements, and heightened demands for measurable impact. This year\u2019s \u201cDemand Generation Benchmark Survey\u201d offers an in-depth look at how marketing leaders are navigating this dynamic, ever-evolving environment\u2014 [&hellip;]","og_url":"https:\/\/www.demandgenreport.com\/resources\/the-2025-demand-generation-benchmark-survey-scaling-personalization-optimizing-operations-tying-strategy-to-revenue-in-2025\/49835\/","og_site_name":"Demand Gen Report","article_modified_time":"2025-07-02T13:06:43+00:00","og_image":[{"width":1600,"height":800,"url":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2025\/06\/DGR_DG337_SURV_BenchmarkSurvey_062025_LP.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.demandgenreport.com\/resources\/the-2025-demand-generation-benchmark-survey-scaling-personalization-optimizing-operations-tying-strategy-to-revenue-in-2025\/49835\/","url":"https:\/\/www.demandgenreport.com\/resources\/the-2025-demand-generation-benchmark-survey-scaling-personalization-optimizing-operations-tying-strategy-to-revenue-in-2025\/49835\/","name":"The 2025 Demand Generation Benchmark Survey: Scaling Personalization, Optimizing Operations & Tying Strategy to Revenue in 2025 - Demand Gen Report","isPartOf":{"@id":"https:\/\/www.demandgenreport.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.demandgenreport.com\/resources\/the-2025-demand-generation-benchmark-survey-scaling-personalization-optimizing-operations-tying-strategy-to-revenue-in-2025\/49835\/#primaryimage"},"image":{"@id":"https:\/\/www.demandgenreport.com\/resources\/the-2025-demand-generation-benchmark-survey-scaling-personalization-optimizing-operations-tying-strategy-to-revenue-in-2025\/49835\/#primaryimage"},"thumbnailUrl":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2025\/06\/DGR_DG337_SURV_BenchmarkSurvey_062025_LP.jpg","datePublished":"2025-07-02T12:00:17+00:00","dateModified":"2025-07-02T13:06:43+00:00","breadcrumb":{"@id":"https:\/\/www.demandgenreport.com\/resources\/the-2025-demand-generation-benchmark-survey-scaling-personalization-optimizing-operations-tying-strategy-to-revenue-in-2025\/49835\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.demandgenreport.com\/resources\/the-2025-demand-generation-benchmark-survey-scaling-personalization-optimizing-operations-tying-strategy-to-revenue-in-2025\/49835\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.demandgenreport.com\/resources\/the-2025-demand-generation-benchmark-survey-scaling-personalization-optimizing-operations-tying-strategy-to-revenue-in-2025\/49835\/#primaryimage","url":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2025\/06\/DGR_DG337_SURV_BenchmarkSurvey_062025_LP.jpg","contentUrl":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2025\/06\/DGR_DG337_SURV_BenchmarkSurvey_062025_LP.jpg","width":1600,"height":800,"caption":"DGR DG337 SURV BenchmarkSurvey 062025 LP"},{"@type":"BreadcrumbList","@id":"https:\/\/www.demandgenreport.com\/resources\/the-2025-demand-generation-benchmark-survey-scaling-personalization-optimizing-operations-tying-strategy-to-revenue-in-2025\/49835\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.demandgenreport.com\/"},{"@type":"ListItem","position":2,"name":"The 2025 Demand Generation Benchmark Survey: Scaling Personalization, Optimizing Operations &#038; Tying Strategy to Revenue in 2025"}]},{"@type":"WebSite","@id":"https:\/\/www.demandgenreport.com\/#website","url":"https:\/\/www.demandgenreport.com\/","name":"Demand Gen Report","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.demandgenreport.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/demandgenreport.com\/resources\/the-2025-demand-generation-benchmark-survey-scaling-personalization-optimizing-operations-tying-strategy-to-revenue-in-2025\/49835\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"The 2025 Demand Generation Benchmark Survey: Scaling Personalization,  Optimizing Operations &#038; Tying Strategy to Revenue in 2025","url":"http:\/\/www.demandgenreport.com\/resources\/the-2025-demand-generation-benchmark-survey-scaling-personalization-optimizing-operations-tying-strategy-to-revenue-in-2025\/49835\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.demandgenreport.com\/resources\/the-2025-demand-generation-benchmark-survey-scaling-personalization-optimizing-operations-tying-strategy-to-revenue-in-2025\/49835\/"},"thumbnailUrl":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2025\/06\/DGR_DG337_SURV_BenchmarkSurvey_062025_LP-150x150.jpg","image":{"@type":"ImageObject","url":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2025\/06\/DGR_DG337_SURV_BenchmarkSurvey_062025_LP.jpg"},"articleSection":"Uncategorized","author":[{"@type":"Person","name":"Jeremy"}],"creator":["Jeremy"],"publisher":{"@type":"Organization","name":"Demand Gen Report","logo":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2024\/01\/dgr_v3_funnel-1.png"},"keywords":[],"dateCreated":"2025-07-02T12:00:17Z","datePublished":"2025-07-02T12:00:17Z","dateModified":"2025-07-02T13:06:43Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"The 2025 Demand Generation Benchmark Survey: Scaling Personalization,  Optimizing Operations &#038; Tying Strategy to Revenue in 2025\",\"url\":\"http:\\\/\\\/www.demandgenreport.com\\\/resources\\\/the-2025-demand-generation-benchmark-survey-scaling-personalization-optimizing-operations-tying-strategy-to-revenue-in-2025\\\/49835\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.demandgenreport.com\\\/resources\\\/the-2025-demand-generation-benchmark-survey-scaling-personalization-optimizing-operations-tying-strategy-to-revenue-in-2025\\\/49835\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/DGR_DG337_SURV_BenchmarkSurvey_062025_LP-150x150.jpg\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/DGR_DG337_SURV_BenchmarkSurvey_062025_LP.jpg\"},\"articleSection\":\"Uncategorized\",\"author\":[{\"@type\":\"Person\",\"name\":\"Jeremy\"}],\"creator\":[\"Jeremy\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"Demand Gen Report\",\"logo\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/dgr_v3_funnel-1.png\"},\"keywords\":[],\"dateCreated\":\"2025-07-02T12:00:17Z\",\"datePublished\":\"2025-07-02T12:00:17Z\",\"dateModified\":\"2025-07-02T13:06:43Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/demandgenreport.com\/p.js"},"_links":{"self":[{"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/resource\/49835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/types\/resource"}],"author":[{"embeddable":true,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/users\/75"}],"version-history":[{"count":2,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/resource\/49835\/revisions"}],"predecessor-version":[{"id":49864,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/resource\/49835\/revisions\/49864"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/media\/49836"}],"wp:attachment":[{"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/media?parent=49835"}],"wp:term":[{"taxonomy":"resource_category","embeddable":true,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/resource_category?post=49835"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/topic?post=49835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}