{"id":50168,"date":"2025-08-15T09:57:56","date_gmt":"2025-08-15T13:57:56","guid":{"rendered":"https:\/\/www.demandgenreport.com\/?post_type=resource&#038;p=50168"},"modified":"2025-09-25T09:01:53","modified_gmt":"2025-09-25T13:01:53","slug":"ai-meets-abm-whats-actually-working-vs-whats-hype","status":"publish","type":"resource","link":"https:\/\/www.demandgenreport.com\/resources\/ai-meets-abm-whats-actually-working-vs-whats-hype\/50168\/","title":{"rendered":"AI Meets ABM: What\u2019s Actually Working vs. What\u2019s Hype"},"content":{"rendered":"<p id=\"isPasted\">AI is everywhere in B2B marketing conversations, but when it comes to account-based marketing (ABM), what\u2019s actually delivering results\u2014and what\u2019s just noise?<\/p>\n<p>Join Alicia Hale, SVP of Growth Marketing at Demandbase, and Jean Cameron, [Senior Director of Global Field and Partner Marketing at Demandbase], for a candid discussion on how AI is reshaping ABM in real, practical ways. They\u2019ll share proven use cases, real-world lessons, and clear guidance to help you separate hype from value.<\/p>\n<p>You\u2019ll learn how to:<\/p>\n<ul>\n<li>Identify practical, high-value AI use cases for ABM<\/li>\n<li>Leverage AI to scale campaigns without losing authenticity or the human touch<\/li>\n<li>Combine first-party and third-party data to fuel smarter AI-driven engagement<\/li>\n<li>Align marketing and sales with AI to drive revenue outcomes faster<\/li>\n<\/ul>\n<p>If you want a clear roadmap for turning AI from buzzword into business advantage, this session is for you.<\/p>\n","protected":false},"author":66,"featured_media":50181,"template":"","resource_category":[19150],"topic":[19388],"class_list":["post-50168","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_category-webinars","topic-account-based-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI Meets ABM: What\u2019s Actually Working vs. What\u2019s Hype - Demand Gen Report<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.demandgenreport.com\/resources\/ai-meets-abm-whats-actually-working-vs-whats-hype\/50168\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI Meets ABM: What\u2019s Actually Working vs. What\u2019s Hype - Demand Gen Report\" \/>\n<meta property=\"og:description\" content=\"AI is everywhere in B2B marketing conversations, but when it comes to account-based marketing (ABM), what\u2019s actually delivering results\u2014and what\u2019s just noise? 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