{"id":50610,"date":"2025-10-17T10:20:25","date_gmt":"2025-10-17T14:20:25","guid":{"rendered":"https:\/\/www.demandgenreport.com\/?post_type=resource&#038;p=50610"},"modified":"2025-10-17T10:20:25","modified_gmt":"2025-10-17T14:20:25","slug":"2025-account-based-marketing-benchmark-survey","status":"publish","type":"resource","link":"https:\/\/www.demandgenreport.com\/resources\/2025-account-based-marketing-benchmark-survey\/50610\/","title":{"rendered":"2025 Account-based Marketing Benchmark Survey"},"content":{"rendered":"<p data-ccp-border-bottom=\"0px none #000000\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\"><span data-contrast=\"none\">Account-based marketing (ABM) has moved far beyond its early roots as a niche tactic and now sits at the heart of modern B2B strategy. More organizations are recognizing that ABM offers a blueprint for efficient growth\u2014 one that replaces broad outreach with precisely targeted account engagement, higher relevance, and deeper sales alignment.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245417&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p data-ccp-border-bottom=\"0px none #000000\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\"><span data-contrast=\"none\">The rise of artificial intelligence (AI) has sparked new possibilities for ABM teams\u2014 elevating targeting, personalizing content at scale, and unlocking advanced insights about both known and unknown accounts. Yet, the gap between AI\u2019s potential and its realized impact persists. Many teams are discovering that while AI tools offer genuine advantages, integrating these technologies and building the right expertise remain strategic challenges.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245417&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p data-ccp-border-bottom=\"0px none #000000\" data-ccp-padding-bottom=\"0px\" data-ccp-border-between=\"0px none #000000\" data-ccp-padding-between=\"0px\"><span data-contrast=\"none\">The 2025 ABM Benchmark Survey provides a clear, data-driven view into how leading organizations are evolving their approach:<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Strategy &amp; Adoption:<\/span><\/b><span data-contrast=\"none\"> Discover why 71% of practitioners now utilize an ABM strategy and 40% are integrating it directly with demand generation to create a more efficient revenue engine.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245417&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">AI&#8217;s Real Impact:<\/span><\/b><span data-contrast=\"none\"> Understand the gap between AI&#8217;s potential and current reality, where 45% see its promise for personalization but nearly 70% find its current effectiveness limited.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245417&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Top Challenges Uncovered:<\/span><\/b><span data-contrast=\"none\"> Learn how your peers are tackling the biggest hurdles in ABM, including proving ROI (47%), aligning sales and marketing (43%), and scaling programs (40%).<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245417&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Winning Channels &amp; Content:<\/span><\/b><span data-contrast=\"none\"> See which channels deliver results, with email (92%) and in-person events (72%) leading the charge, and which content formats\u2014like case studies and e-books\u2014are most effective.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245417&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span class=\"TextRun SCXW212523327 BCX0\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW212523327 BCX0\">Download the full report now to benchmark your strategy and build your roadmap for 2025.<\/span><\/span><span class=\"EOP SCXW212523327 BCX0\" data-ccp-props=\"{&quot;134245417&quot;:false,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"author":66,"featured_media":50611,"template":"","resource_category":[19148],"topic":[19388],"class_list":["post-50610","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_category-research","topic-account-based-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2025 Account-based Marketing Benchmark Survey - Demand Gen Report<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.demandgenreport.com\/resources\/2025-account-based-marketing-benchmark-survey\/50610\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2025 Account-based Marketing Benchmark Survey - Demand Gen Report\" \/>\n<meta property=\"og:description\" content=\"Account-based marketing (ABM) has moved far beyond its early roots as a niche tactic and now sits at the heart of modern B2B strategy. 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