{"id":50795,"date":"2025-11-11T15:00:00","date_gmt":"2025-11-11T20:00:00","guid":{"rendered":"https:\/\/www.demandgenreport.com\/?p=50795"},"modified":"2025-11-07T10:43:17","modified_gmt":"2025-11-07T15:43:17","slug":"adlib-curated-media-look-to-streamline-programmatic-buying","status":"publish","type":"post","link":"https:\/\/www.demandgenreport.com\/industry-news\/news-brief\/adlib-curated-media-look-to-streamline-programmatic-buying\/50795\/","title":{"rendered":"AdLib, Curated.Media Look to Streamline Programmatic Buying"},"content":{"rendered":"<p>To tackle programmatic fragmentation from both sides of the transaction<strong>, <\/strong><a href=\"https:\/\/getadlib.com\/\">AdLib<\/a>, provider of the leading demand-side platform (DSP)-agnostic media buying platform for in-house programmatic teams and independent agencies has entered into a strategic partnership with <a href=\"https:\/\/curated.media\/dashboards\/\">Curated.Media<\/a>, an intelligent software enabling multi-platform curation for programmatic media buyers.<\/p>\n<p>Through this partnership, AdLib customers will gain direct access to Curated.Media\u2019s curated supply libraries\u2014 spanning CTV, display, video, audio, DOOH, and native\u2014 all within the DSPs they already use.<\/p>\n<p>By layering brand safety filters, audience data, contextual signals, and performance-sensitive packages, Curated.Media enables AdLib buyers to transact on high-quality supply without added contracts, fees, or operational lift.<\/p>\n<h3><strong>Simplified Buying Process <\/strong><\/h3>\n<p>Mike Hauptman, founder and CEO of AdLib, stated that programmatic buying has grown increasingly complex, creating inefficiencies for agencies and missed opportunities for brands.<\/p>\n<p>\u201cBy partnering with Curated.Media, we\u2019re empowering our customers with curated, brand-safe supply that drives measurable results\u2014 while keeping the buying process simple and transparent.\u201d said Hauptman in a statement.<\/p>\n<h3><strong>Reuniting MediaMath Vets<\/strong><\/h3>\n<p>The alliance underscores the growing importance of curation in a programmatic ecosystem where brand safety, efficiency, and performance are paramount. The partnership reunited two former MediaMath executives who are looking to simplify programmatic advertising from different angles.<\/p>\n<p>AdLib focuses on aggregating demand-side controls, while Curated.Media specializes in optimizing supply-side performance. Together, they eliminate the time and resources agencies traditionally spend negotiating, Q&amp;Aing, and troubleshooting PMPs, while still delivering stronger outcomes.<\/p>\n<p>By aligning supply and demand innovation, AdLib and Curated.Media are setting a new standard for agencies seeking more control and better outcomes from their digital investments, according to Cedric Peillet, founder and CEO of Curated.Media.<\/p>\n<p>\u201cCuration is the solution to programmatic complexity,\u201d said Peillet. \u201cOur collaboration with AdLib ensures that agencies get the best of both worlds: performance-optimized supply and frictionless buying workflows, all within their DSP of choice.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To tackle programmatic fragmentation from both sides of the transaction, AdLib, provider of the leading demand-side platform (DSP)-agnostic media buying platform for in-house programmatic teams and independent agencies has entered into a strategic partnership with Curated.Media, an intelligent software enabling multi-platform curation for programmatic media buyers. Through this partnership, AdLib customers will gain direct access [&hellip;]<\/p>\n","protected":false},"author":90,"featured_media":50808,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[19360],"tags":[20102,18571,20103,20104,14664],"topic":[19126,19340,19128],"class_list":["post-50795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-brief","tag-adlib","tag-ctv","tag-curated-media","tag-libraries","tag-programmatic-advertising","topic-b2b-advertising","topic-b2b-buyers","topic-content-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AdLib, Curated.Media Look to Streamline Programmatic Buying - Demand Gen Report<\/title>\n<meta name=\"description\" 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