{"id":50940,"date":"2025-11-24T15:00:47","date_gmt":"2025-11-24T20:00:47","guid":{"rendered":"https:\/\/www.demandgenreport.com\/?p=50940"},"modified":"2025-11-21T11:17:06","modified_gmt":"2025-11-21T16:17:06","slug":"stackadapt-expands-abm-ecosystem-with-new-integrations","status":"publish","type":"post","link":"https:\/\/www.demandgenreport.com\/industry-news\/news-brief\/stackadapt-expands-abm-ecosystem-with-new-integrations\/50940\/","title":{"rendered":"StackAdapt Expands ABM Ecosystem with New Integrations"},"content":{"rendered":"

StackAdapt<\/a> has expanded its Account-Based Marketing (ABM) capabilities through new integrations<\/a> with Bombora<\/a>, Lead Forensics<\/a>, and Leadspace<\/a>.<\/p>\n

Officials from the four companies said these partnerships represent a major step in unifying premium intent, firmographic, and technographic data within a single platform. Unlike legacy models that rely on intermediaries, StackAdapt\u2019s direct integrations provide frictionless access to premium B2B data within a single, self-serve platform.<\/p>\n

Together, these integrations are touted as improving targeting accuracy, simplifying execution, and expanding the global reach of ABM campaigns, giving in-house teams and agencies the flexibility to move faster and deliver measurable results.<\/p>\n

Comments from StackAdapt\u2019s Shang<\/strong><\/h3>\n

The result is a more powerful way for B2B marketers to identify, engage, and convert high-value accounts with greater accuracy and global scale, said Michael Shang, SVP of Advertising Technologies, StackAdapt<\/p>\n

\u201cToday\u2019s B2B marketers are under pressure to drive pipeline with fewer resources and higher expectations. We built this ecosystem to meet that challenge head-on by offering more than just data access\u2014it\u2019s about enabling true media activation at scale,\u201d said Shang in a statement. \u201cBy combining rich audience intelligence with native execution, we are removing friction and giving teams the tools they need to move faster.\u201d<\/p>\n

Targeted ABM Campaigns<\/strong><\/h3>\n

With the combined capabilities of these data providers, StackAdapt users can now activate precisely targeted ABM campaigns across channels, including native, display, audio, and connected TV. The enhanced ecosystem allows growth teams to streamline campaign setup, respond to real-time buying signals, and align more closely with revenue teams to drive outcomes faster.<\/p>\n

Each integration adds distinct capabilities to the StackAdapt platform, expanding what\u2019s possible for B2B marketers executing ABM strategies at scale. Bombora brings expanded global targeting, advanced segmentation, and unmatched audience scale, powered by its one-of-a-kind Data Co-op and proprietary B2B identity graph.<\/p>\n

\u201cBombora\u2019s data solutions bring a new level of intelligence and flexibility to how our customers build and execute campaigns,\u201d said\u00a0Shang. \u201cWith direct access to their rich digital audiences, marketers can make faster, more informed decisions about who to reach and how to engage them across channels.\u201d<\/p>\n

Bombora Partnership<\/strong><\/h3>\n

Through a direct integration with StackAdapt, marketers can build fully custom segments\u2014 including Bombora\u2019s industry-leading Company Surge Intent-based audiences\u2014 and activate them seamlessly across channels.<\/p>\n

For these custom audiences, marketers gain closed-loop, account-level measurement with granular reporting on reach, engagement, and conversion to refine campaigns in real time. These capabilities are now live in StackAdapt, enabling same-day audience activation and performance optimization.<\/p>\n

\u201cThis elevated partnership unlocks even greater value for StackAdapt customers,\u201d said Mike Burton, Co-Founder and EVP of Strategic Partnerships at Bombora. \u201cDirect access to Bombora\u2019s extensive, customizable, and scalable B2B audiences gives StackAdapt users the power to achieve exceptional results on a global scale.\u201d<\/p>\n

Lead Forensics Value<\/strong><\/h3>\n

The integration with Lead Forensics enhances global targeting and accuracy, enabling marketers to scale campaigns across international markets.<\/p>\n

With the ability to precisely identify and engage specific businesses using key firmographic attributes such as industry and company size, marketers can more effectively reach key ICP organizations with full account-level reporting attribution and optimize ABM strategies for global execution.<\/p>\n

\u201cBy integrating our intelligence directly into the StackAdapt platform, we are empowering B2B marketers with the ability to identify\u2014 and activate\u2014 high-value accounts at scale around the globe,\u201d stated Lead Forensics CEO Paul Thomas. \u201cThis partnership enables teams to move beyond insight alone and deliver measurable revenue outcomes faster than ever before.\u201d<\/p>\n

Powered by Leadspace<\/strong><\/h3>\n

Leadspace powers StackAdapt with advanced company-level intelligence\u2014 including deep technographic and intent data\u2014 that enables precise ABM segmentation and targeting for North America-focused campaigns. Through seamless integration, joint customers gain actionable, continuously enriched insights to prioritize, engage, and convert high-value accounts across sales and marketing teams, maximizing ROI.<\/p>\n

Unlike the many ABM providers that focus solely on data or orchestration, the integration from StackAdapt combines premium intent, firmographic, and technographic data with native media activation\u2014 enabling same-day activation and measurement. Users can go from audience creation to campaign launch in one streamlined workflow without relying on custom integrations or third-party syncs. The platform makes it easy for in-house teams and agencies to move quickly, test ideas, and optimize campaigns without managed services.<\/p>\n

These ABM capabilities are now available to StackAdapt clients across North America and select global markets.<\/p>\n","protected":false},"excerpt":{"rendered":"

StackAdapt has expanded its Account-Based Marketing (ABM) capabilities through new integrations with Bombora, Lead Forensics, and Leadspace. Officials from the four companies said these partnerships represent a major step in unifying premium intent, firmographic, and technographic data within a single platform. Unlike legacy models that rely on intermediaries, StackAdapt\u2019s direct integrations provide frictionless access to […]<\/p>\n","protected":false},"author":90,"featured_media":50951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[19360],"tags":[14123,18570,20009,14740,15461,14009,20173,11742,17519,15557],"topic":[19125,19388,19131],"class_list":["post-50940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-brief","tag-bombora","tag-connected-tv","tag-firmographic","tag-firmographic-data","tag-intent","tag-intent-data","tag-lead-forensics","tag-leadspace","tag-stackadapt","tag-technographic-data","topic-abm-abx","topic-account-based-marketing","topic-data-strategies"],"acf":[],"yoast_head":"\nStackAdapt Expands ABM Ecosystem with New Integrations - Demand 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