{"id":51164,"date":"2025-12-12T15:00:08","date_gmt":"2025-12-12T20:00:08","guid":{"rendered":"https:\/\/www.demandgenreport.com\/?p=51164"},"modified":"2025-12-15T13:50:44","modified_gmt":"2025-12-15T18:50:44","slug":"2025-demand-gen-report-year-in-review-webinars-architecting-the-future-of-b2b-growth","status":"publish","type":"post","link":"https:\/\/www.demandgenreport.com\/blog\/2025-demand-gen-report-year-in-review-webinars-architecting-the-future-of-b2b-growth\/51164\/","title":{"rendered":"2025 Demand Gen Report Year in Review Webinars: Architecting the Future of B2B Growth"},"content":{"rendered":"<p>Webinars have evolved far beyond simple lead generation tactics; they now serve as the central nervous system for B2B intelligence and strategic planning. In 2025, Demand Gen Report offered a series of educational standalone sessions that were less like standard presentations and more strategic workshops, equipping marketers with the tools necessary to navigate a complex digital landscape where buyer behaviors shift rapidly.<\/p>\n<p>To build a truly resilient marketing engine, you need to learn from those who are already successfully navigating the terrain with leaders from Adobe, IBM, Databricks, NetLine, and Demandbase, to share their internal playbooks. By bringing together voices from sectors ranging from enterprise cloud computing to programmatic lead gen, we ensure you receive a holistic view of the market. This creates a rare opportunity to see exactly how top-tier teams align their tools and workflows to drive efficiency and scale.<\/p>\n<p>The agenda for the year covered critical pivot points that define marketing success, from modernizing content operations and mastering AI-driven ABM to diagnosing funnel health and designing waitlist-worthy events.<\/p>\n<h3><strong>From Bottlenecks to Breakthroughs: Modernizing B2B Content Operations<\/strong><\/h3>\n<p>B2B content demands are skyrocketing, but most teams are stuck in outdated models that slow them down, perpetuate silos, and make it harder to achieve impactful content acceleration. With growing pressure to deliver personalized, high-impact content at scale, it\u2019s time to rethink the way B2B content gets planned, created, and activated.<\/p>\n<p>Adobe\u2019s Nick Harper hosted Lumen Technologies Moria Fredrickson and IBM\u2019s Bryan Casey <a href=\"https:\/\/www.demandgenreport.com\/resources\/inside-the-shift-to-a-modern-b2b-content-operating-model\/49166\/\">as they explored<\/a> what a modern B2B content operating model really looks like \u2014 anchored in current best practices while evolving with AI-powered workflows. Among the topics broached included the core principles of a modern B2B content operating model and why it\u2019s a game changer; how to better align teams, tools, and workflows to scale personalized content production; and real-world examples of current and future state content operations from a leading global enterprise that drive both operational efficiency and revenue.<\/p>\n<h3><strong>Right Buyer, Right Now: How to Unlock Speed &amp; Scale with Programmatic Lead Gen<\/strong><\/h3>\n<p>Is your lead gen strategy really working, or are your best prospects quietly slipping away?<\/p>\n<p>Today\u2019s B2B buyers are smarter, choosier, and wary of outdated, spammy marketing. They\u2019re doing more research, involving more peers, and taking longer than ever to commit. If you\u2019re still relying on old-school tactics, you\u2019re invisible to the exact buyers you want most.<\/p>\n<p>NetLine\u2019s Josh Baez, Sr. Manager of Demand Generation, <a href=\"https:\/\/www.demandgenreport.com\/resources\/right-buyer-right-now-how-to-unlock-speed-scale-with-programmatic-lead-gen\/49134\/\">offered a no-nonsense session<\/a> exploring exactly what\u2019s going on with today\u2019s B2B buyers\u2014and what you need to do now to meet them exactly where (and when) they\u2019re ready to engage.<\/p>\n<p>This webinar detailed:<\/p>\n<ul>\n<li><strong>Why Buyer Journeys Got So Complicated:<\/strong>\u00a0Crack the code on the \u201cConsumption \u2013 Gap\u201d to stop losing buyers before they\u2019re even in your funnel.<\/li>\n<li><strong>How to Be Omnipresent (Without Being Creepy):<\/strong>\u00a0Leverage programmatic lead gen to organically engage buyers exactly where they spend time.<\/li>\n<li><strong>The Magic Combo of Quality and Scale:<\/strong>\u00a0Say goodbye to trade-offs and hello to fully permissioned, high-quality leads at scale.<\/li>\n<li><strong>An End to the Sales vs. Marketing Drama:<\/strong>\u00a0Get proven strategies for smoother lead handoffs, shared accountability, and lightning-fast lead delivery.<\/li>\n<\/ul>\n<h3><strong>How to Design Waitlist-Worthy Experiences<\/strong><\/h3>\n<p>Get ready to pitch your tent and embark on a journey to creating unforgettable, waitlist-worthy events! Databricks\u2019 Jess Hopp, SentinelOne\u2019s Bethany Murphy and Goldcast\u2019s Cindy Dubon provided a guide you through the process of designing experiences that will have your audience buzzing with excitement before they even hit the register button.<\/p>\n<p><a href=\"https:\/\/www.demandgenreport.com\/resources\/how-to-design-waitlist-worthy-experiences\/\">This interactive session<\/a> equipped you with strategies to generate hype, keep attendees on the edge of their seats, and drive those coveted registrations.<\/p>\n<p>Key Takeaways:<\/p>\n<ul>\n<li>Learn how to build excitement and hype for your event from day one.<\/li>\n<li>Get the inside scoop on creating waitlist-worthy experiences that drive registrations.<\/li>\n<li>Discover tips for keeping your audience engaged before, during, and after the event.<\/li>\n<li>Build your reputation as an event architect that gets people talking and attending.<\/li>\n<\/ul>\n<p>Whether you\u2019re a seasoned event marketer or just starting to plan your next big event, this session is where your event strategy goes from \u201cmeh\u201d to \u201cmust-attend.\u201d<\/p>\n<h3><strong>AI Meets ABM: What\u2019s Actually Working vs. What\u2019s Hype<\/strong><\/h3>\n<p>AI is everywhere in B2B marketing conversations, but when it comes to account-based marketing (ABM), what\u2019s actually delivering results\u2014and what\u2019s just noise?<\/p>\n<p>Join two Demandbase experts\u2014SVP of Growth Marketing Alicia Hale, and, Senior Director of Global Field and Partner Marketing Jean Cameron\u2014 for a candid discussion on how AI is reshaping ABM in real, practical ways.<\/p>\n<p><a href=\"https:\/\/www.demandgenreport.com\/resources\/ai-meets-abm-whats-actually-working-vs-whats-hype\/50168\/\">In under an hour,<\/a> the webinar identify practical AI use cases for ABM, how to leverage AI to scale campaigns without losing authenticity or the human touch, and tips on aligning marketing and sales with AI to drive revenue outcomes faster<\/p>\n<p>This session provided a clear roadmap for turning AI from buzzword into business advantage<\/p>\n<h3><strong>Marketing\u2019s Anatomy: How to Diagnose, Treat, and Save Your B2B Funnel<\/strong><\/h3>\n<p>Some funnels thrive. Others show warning signs before they collapse. The marketers who win are the ones who spot the symptoms early and act fast.<\/p>\n<p><a href=\"https:\/\/www.demandgenreport.com\/resources\/marketings-anatomy-how-to-diagnose-treat-and-save-your-b2b-funnel\/50151\/\">We stepped into the marketing ER with NetLine\u2019s Josh Baez to uncover the three conditions killing your pipeline<\/a>\u2014and how to treat them before your next deal slips away. We learned to diagnose issues, coordinate care, and make the \u201cGrey\u201d areas between healthy pipeline and flatline crystal clear.<\/p>\n<p>These are the three cases you\u2019ll treat:<\/p>\n<ol>\n<li><strong>Brand Trust Breakdown:<\/strong>\u00a0Prospects disengage early, misaligned outreach erodes confidence, and deals vanish.<\/li>\n<li><strong>Buyer Recall Deficiency:<\/strong>\u00a0You\u2019re forgotten when it matters most, and competitors win by showing up first in trusted channels.<\/li>\n<li><strong>Response Delay Syndrome:<\/strong>\u00a0Hot leads cool fast, and while urgent intent spikes, slow follow-up kills the deal.<\/li>\n<\/ol>\n<p>You\u2019ll leave knowing how to catch trust erosion by matching outreach to buyer-declared needs, boost recall with targeted placements in high-trust channels and close the loop between buyer intent, GTM alignment, and revenue impact<\/p>\n<h3><strong>Your Blueprint for B2B Growth in 2026: Spotlighting the B2BMX Sessions from Advertising Week New York<\/strong><\/h3>\n<p>In 2025, B2BMX for the first time <a href=\"https:\/\/www.demandgenreport.com\/blog\/what-b2b-marketers-learned-at-advertising-week-2025\/50582\/\">commandeered a full day of programming<\/a> Advertising Week New York.<\/p>\n<p>With B2B marketing teams stuck in a tactical cycle, fixing immediate problems without designing a framework for sustainable growth. It\u2019s time to shift from plumber to architect. Demand Gen Report <a href=\"https:\/\/www.demandgenreport.com\/resources\/your-blueprint-for-b2b-growth-in-2026-spotlighting-the-b2bmx-sessions-from-advertising-week-new-york\/50826\/\">has provided on-demand access to four pivotal sessions<\/a> featuring leaders from LinkedIn, IBM, JPMorgan Chase, Snowflake, and Bloomberg Media. They shared the new blueprint for B2B success, showing you how to build a strategic foundation that drives real revenue impact and prepares you for the challenges ahead, including:<\/p>\n<p><em>Adopt a New Blueprint for Growth<\/em>:\u00a0Move beyond the standard playbook by uniting brand (to build trust), credibility (to drive influence), and creativity (to fuel impact).<\/p>\n<p><em>Balance AI with the Human Element<\/em>:\u00a0Learn to harness the power of artificial intelligence as a strategic tool, not a crutch, without losing the essential human creativity that connects with buyers.<\/p>\n<p><em>Leverage Growth Levers That Work Now:<\/em>\u00a0Uncover the specific strategies and technologies that are currently unlocking new avenues for growth, as shared by leaders from Snowflake and LG Ad Solutions.<\/p>\n<p><em>Accelerate ROI with Trusted Video:<\/em>\u00a0Discover why 91% of global marketers believe video will accelerate ROI more than any other format and how to implement it effectively.<\/p>\n<p>The old B2B playbook is obsolete. Stop patching leaks and start designing your future. Watch the on-demand replays now to get the blueprint for strategic growth.<\/p>\n<h3><strong>The Death of the \u201cPerfect Moment\u201d: Winning Buyers Before the Buying Starts<\/strong><\/h3>\n<p>For years, marketers have chased the \u201cperfect moment\u201d \u2014 that signal, that spike, that perfect time to act. But by the time those signals appear, buyers are already deep in someone else\u2019s funnel.<\/p>\n<p>As NetLine\u2019s Baez detailed in this webinar, <a href=\"https:\/\/www.demandgenreport.com\/resources\/the-death-of-the-perfect-moment-winning-buyers-before-the-buying-starts\/50691\/\">the \u201cperfect moment\u201d doesn\u2019t exist anymore<\/a>.<\/p>\n<p>The systems built for precision and timing were made for a world that moved slower and behaved more predictably. Today, buyers learn in the wild\u2014across trusted properties, on analyst sites, and through AI-driven discovery that\u2019s messy, emotional, and human.<\/p>\n<p>This session explored what it takes to win before the buying begins, explored how to design marketing that fits how people actually decide, connected lessons from behavioral science and good design to today\u2019s realities of AI, attention, and trust; and make it practical with a clear framework for reaching buyers earlier, capturing verified insight, and staying present in every moment of the journey.<\/p>\n<p>In 2026, the winners won\u2019t be those waiting for the perfect moment to arrive. They\u2019ll be the ones turning every moment into a perfect one.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Webinars have evolved far beyond simple lead generation tactics; they now serve as the central nervous system for B2B intelligence and strategic planning. In 2025, Demand Gen Report offered a series of educational standalone sessions that were less like standard presentations and more strategic workshops, equipping marketers with the tools necessary to navigate a complex [&hellip;]<\/p>\n","protected":false},"author":90,"featured_media":51202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[19179],"tags":[11628,19862,20216,18947,9866,18300,10278,19759,19324,14499,20217],"topic":[19388,19126,19340,19132,19139],"class_list":["post-51164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-adobe","tag-advertising-week-new-york","tag-b2b-funnel","tag-databricks","tag-demandbase","tag-goldcast","tag-ibm","tag-josh-baez","tag-lumen-technologies","tag-netline","tag-programmatic-lead-gen","topic-account-based-marketing","topic-b2b-advertising","topic-b2b-buyers","topic-demand-generation","topic-marketing-operations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2025 Demand Gen Report Year in Review Webinars: Architecting the Future of B2B Growth - Demand Gen Report<\/title>\n<meta name=\"description\" content=\"Demand Gen Report offered a series of educational standalone sessions that equipped marketers with the tools to navigate buyer behaviors\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.demandgenreport.com\/blog\/2025-demand-gen-report-year-in-review-webinars-architecting-the-future-of-b2b-growth\/51164\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2025 Demand Gen Report Year in Review Webinars: Architecting the Future of B2B Growth - Demand Gen Report\" \/>\n<meta property=\"og:description\" content=\"Demand Gen Report offered a series of educational standalone sessions that equipped marketers with the tools to navigate buyer behaviors\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.demandgenreport.com\/blog\/2025-demand-gen-report-year-in-review-webinars-architecting-the-future-of-b2b-growth\/51164\/\" \/>\n<meta property=\"og:site_name\" content=\"Demand Gen Report\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-12T20:00:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T18:50:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2025\/12\/ADGR-2025-Webinars.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"534\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"James Hickey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"James Hickey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/blog\\\/2025-demand-gen-report-year-in-review-webinars-architecting-the-future-of-b2b-growth\\\/51164\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/blog\\\/2025-demand-gen-report-year-in-review-webinars-architecting-the-future-of-b2b-growth\\\/51164\\\/\"},\"author\":{\"name\":\"James Hickey\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/#\\\/schema\\\/person\\\/9e647558142509beb842103faed4069f\"},\"headline\":\"2025 Demand Gen Report Year in Review Webinars: Architecting the Future of B2B Growth\",\"datePublished\":\"2025-12-12T20:00:08+00:00\",\"dateModified\":\"2025-12-15T18:50:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/blog\\\/2025-demand-gen-report-year-in-review-webinars-architecting-the-future-of-b2b-growth\\\/51164\\\/\"},\"wordCount\":1466,\"image\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/blog\\\/2025-demand-gen-report-year-in-review-webinars-architecting-the-future-of-b2b-growth\\\/51164\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/ADGR-2025-Webinars.jpeg\",\"keywords\":[\"Adobe\",\"Advertising Week New York\",\"B2B Funnel\",\"Databricks\",\"Demandbase\",\"Goldcast\",\"IBM\",\"Josh Baez\",\"Lumen Technologies\",\"NetLine\",\"Programmatic Lead Gen\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/blog\\\/2025-demand-gen-report-year-in-review-webinars-architecting-the-future-of-b2b-growth\\\/51164\\\/\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/blog\\\/2025-demand-gen-report-year-in-review-webinars-architecting-the-future-of-b2b-growth\\\/51164\\\/\",\"name\":\"2025 Demand Gen Report Year in Review Webinars: Architecting the Future of B2B Growth - Demand Gen Report\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/blog\\\/2025-demand-gen-report-year-in-review-webinars-architecting-the-future-of-b2b-growth\\\/51164\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/blog\\\/2025-demand-gen-report-year-in-review-webinars-architecting-the-future-of-b2b-growth\\\/51164\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/ADGR-2025-Webinars.jpeg\",\"datePublished\":\"2025-12-12T20:00:08+00:00\",\"dateModified\":\"2025-12-15T18:50:44+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/#\\\/schema\\\/person\\\/9e647558142509beb842103faed4069f\"},\"description\":\"Demand Gen Report offered a series of educational standalone sessions that equipped marketers with the tools to navigate buyer behaviors\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/blog\\\/2025-demand-gen-report-year-in-review-webinars-architecting-the-future-of-b2b-growth\\\/51164\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.demandgenreport.com\\\/blog\\\/2025-demand-gen-report-year-in-review-webinars-architecting-the-future-of-b2b-growth\\\/51164\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/blog\\\/2025-demand-gen-report-year-in-review-webinars-architecting-the-future-of-b2b-growth\\\/51164\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/ADGR-2025-Webinars.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/ADGR-2025-Webinars.jpeg\",\"width\":800,\"height\":534,\"caption\":\"TIME TO WEBINAR\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/blog\\\/2025-demand-gen-report-year-in-review-webinars-architecting-the-future-of-b2b-growth\\\/51164\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.demandgenreport.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"2025 Demand Gen Report Year in Review Webinars: Architecting the Future of B2B Growth\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/#website\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/\",\"name\":\"Demand Gen Report\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.demandgenreport.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/#\\\/schema\\\/person\\\/9e647558142509beb842103faed4069f\",\"name\":\"James Hickey\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/author\\\/james-hickey\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"2025 Demand Gen Report Year in Review Webinars: Architecting the Future of B2B Growth - Demand Gen Report","description":"Demand Gen Report offered a series of educational standalone sessions that equipped marketers with the tools to navigate buyer behaviors","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.demandgenreport.com\/blog\/2025-demand-gen-report-year-in-review-webinars-architecting-the-future-of-b2b-growth\/51164\/","og_locale":"en_US","og_type":"article","og_title":"2025 Demand Gen Report Year in Review Webinars: Architecting the Future of B2B Growth - Demand Gen Report","og_description":"Demand Gen Report offered a series of educational standalone sessions that equipped marketers with the tools to navigate buyer behaviors","og_url":"https:\/\/www.demandgenreport.com\/blog\/2025-demand-gen-report-year-in-review-webinars-architecting-the-future-of-b2b-growth\/51164\/","og_site_name":"Demand Gen Report","article_published_time":"2025-12-12T20:00:08+00:00","article_modified_time":"2025-12-15T18:50:44+00:00","og_image":[{"width":800,"height":534,"url":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2025\/12\/ADGR-2025-Webinars.jpeg","type":"image\/jpeg"}],"author":"James Hickey","twitter_card":"summary_large_image","twitter_misc":{"Written by":"James Hickey","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.demandgenreport.com\/blog\/2025-demand-gen-report-year-in-review-webinars-architecting-the-future-of-b2b-growth\/51164\/#article","isPartOf":{"@id":"https:\/\/www.demandgenreport.com\/blog\/2025-demand-gen-report-year-in-review-webinars-architecting-the-future-of-b2b-growth\/51164\/"},"author":{"name":"James Hickey","@id":"https:\/\/www.demandgenreport.com\/#\/schema\/person\/9e647558142509beb842103faed4069f"},"headline":"2025 Demand Gen Report Year in Review Webinars: Architecting the Future of B2B Growth","datePublished":"2025-12-12T20:00:08+00:00","dateModified":"2025-12-15T18:50:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.demandgenreport.com\/blog\/2025-demand-gen-report-year-in-review-webinars-architecting-the-future-of-b2b-growth\/51164\/"},"wordCount":1466,"image":{"@id":"https:\/\/www.demandgenreport.com\/blog\/2025-demand-gen-report-year-in-review-webinars-architecting-the-future-of-b2b-growth\/51164\/#primaryimage"},"thumbnailUrl":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2025\/12\/ADGR-2025-Webinars.jpeg","keywords":["Adobe","Advertising Week New York","B2B Funnel","Databricks","Demandbase","Goldcast","IBM","Josh Baez","Lumen Technologies","NetLine","Programmatic Lead Gen"],"articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.demandgenreport.com\/blog\/2025-demand-gen-report-year-in-review-webinars-architecting-the-future-of-b2b-growth\/51164\/","url":"https:\/\/www.demandgenreport.com\/blog\/2025-demand-gen-report-year-in-review-webinars-architecting-the-future-of-b2b-growth\/51164\/","name":"2025 Demand Gen Report Year in Review Webinars: Architecting the Future of B2B Growth - Demand Gen Report","isPartOf":{"@id":"https:\/\/www.demandgenreport.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.demandgenreport.com\/blog\/2025-demand-gen-report-year-in-review-webinars-architecting-the-future-of-b2b-growth\/51164\/#primaryimage"},"image":{"@id":"https:\/\/www.demandgenreport.com\/blog\/2025-demand-gen-report-year-in-review-webinars-architecting-the-future-of-b2b-growth\/51164\/#primaryimage"},"thumbnailUrl":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2025\/12\/ADGR-2025-Webinars.jpeg","datePublished":"2025-12-12T20:00:08+00:00","dateModified":"2025-12-15T18:50:44+00:00","author":{"@id":"https:\/\/www.demandgenreport.com\/#\/schema\/person\/9e647558142509beb842103faed4069f"},"description":"Demand Gen Report offered a series of educational standalone sessions that equipped marketers with the tools to navigate buyer behaviors","breadcrumb":{"@id":"https:\/\/www.demandgenreport.com\/blog\/2025-demand-gen-report-year-in-review-webinars-architecting-the-future-of-b2b-growth\/51164\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.demandgenreport.com\/blog\/2025-demand-gen-report-year-in-review-webinars-architecting-the-future-of-b2b-growth\/51164\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.demandgenreport.com\/blog\/2025-demand-gen-report-year-in-review-webinars-architecting-the-future-of-b2b-growth\/51164\/#primaryimage","url":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2025\/12\/ADGR-2025-Webinars.jpeg","contentUrl":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2025\/12\/ADGR-2025-Webinars.jpeg","width":800,"height":534,"caption":"TIME TO WEBINAR"},{"@type":"BreadcrumbList","@id":"https:\/\/www.demandgenreport.com\/blog\/2025-demand-gen-report-year-in-review-webinars-architecting-the-future-of-b2b-growth\/51164\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.demandgenreport.com\/"},{"@type":"ListItem","position":2,"name":"2025 Demand Gen Report Year in Review Webinars: Architecting the Future of B2B Growth"}]},{"@type":"WebSite","@id":"https:\/\/www.demandgenreport.com\/#website","url":"https:\/\/www.demandgenreport.com\/","name":"Demand Gen Report","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.demandgenreport.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.demandgenreport.com\/#\/schema\/person\/9e647558142509beb842103faed4069f","name":"James Hickey","url":"https:\/\/www.demandgenreport.com\/author\/james-hickey\/"}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/demandgenreport.com\/blog\/2025-demand-gen-report-year-in-review-webinars-architecting-the-future-of-b2b-growth\/51164\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"2025 Demand Gen Report Year in Review Webinars: Architecting the Future of B2B Growth","url":"http:\/\/www.demandgenreport.com\/blog\/2025-demand-gen-report-year-in-review-webinars-architecting-the-future-of-b2b-growth\/51164\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.demandgenreport.com\/blog\/2025-demand-gen-report-year-in-review-webinars-architecting-the-future-of-b2b-growth\/51164\/"},"thumbnailUrl":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2025\/12\/ADGR-2025-Webinars-150x150.jpeg","image":{"@type":"ImageObject","url":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2025\/12\/ADGR-2025-Webinars.jpeg"},"articleSection":"Blog","author":[{"@type":"Person","name":"James Hickey"}],"creator":["James Hickey"],"publisher":{"@type":"Organization","name":"Demand Gen Report","logo":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2024\/01\/dgr_v3_funnel-1.png"},"keywords":["adobe","advertising week new york","b2b funnel","databricks","demandbase","goldcast","ibm","josh baez","lumen technologies","netline","programmatic lead gen"],"dateCreated":"2025-12-12T20:00:08Z","datePublished":"2025-12-12T20:00:08Z","dateModified":"2025-12-15T18:50:44Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"2025 Demand Gen Report Year in Review Webinars: Architecting the Future of B2B Growth\",\"url\":\"http:\\\/\\\/www.demandgenreport.com\\\/blog\\\/2025-demand-gen-report-year-in-review-webinars-architecting-the-future-of-b2b-growth\\\/51164\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.demandgenreport.com\\\/blog\\\/2025-demand-gen-report-year-in-review-webinars-architecting-the-future-of-b2b-growth\\\/51164\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/ADGR-2025-Webinars-150x150.jpeg\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/ADGR-2025-Webinars.jpeg\"},\"articleSection\":\"Blog\",\"author\":[{\"@type\":\"Person\",\"name\":\"James Hickey\"}],\"creator\":[\"James Hickey\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"Demand Gen Report\",\"logo\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/dgr_v3_funnel-1.png\"},\"keywords\":[\"adobe\",\"advertising week new york\",\"b2b funnel\",\"databricks\",\"demandbase\",\"goldcast\",\"ibm\",\"josh baez\",\"lumen technologies\",\"netline\",\"programmatic lead gen\"],\"dateCreated\":\"2025-12-12T20:00:08Z\",\"datePublished\":\"2025-12-12T20:00:08Z\",\"dateModified\":\"2025-12-15T18:50:44Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/demandgenreport.com\/p.js"},"_links":{"self":[{"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/posts\/51164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/users\/90"}],"replies":[{"embeddable":true,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/comments?post=51164"}],"version-history":[{"count":5,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/posts\/51164\/revisions"}],"predecessor-version":[{"id":51204,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/posts\/51164\/revisions\/51204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/media\/51202"}],"wp:attachment":[{"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/media?parent=51164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/categories?post=51164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/tags?post=51164"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/topic?post=51164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}