{"id":51170,"date":"2025-12-29T15:00:46","date_gmt":"2025-12-29T20:00:46","guid":{"rendered":"https:\/\/www.demandgenreport.com\/?p=51170"},"modified":"2025-12-12T13:27:48","modified_gmt":"2025-12-12T18:27:48","slug":"2025-demand-gen-report-year-in-review-strategy-and-planning-webinar-series","status":"publish","type":"post","link":"https:\/\/www.demandgenreport.com\/blog\/2025-demand-gen-report-year-in-review-strategy-and-planning-webinar-series\/51170\/","title":{"rendered":"2025 Demand Gen Report Year in Review: Strategy and Planning Webinar Series"},"content":{"rendered":"

As marketers planned for 2026, they focused on rebooting old paradigms with tomorrow\u2019s tech and creating a new hybrid workplace not based on location, but on the impact of artificial intelligence tools.<\/p>\n

At the 13th annual webinar Strategy and Planning Series hosted by Demand Gen Report<\/a>, we did not feed prompts into ChatGPT \u2014 we posed them to leading B2B marketing experts, sparking real conversations, fresh perspectives, and actionable insights that you can use to fuel your team\u2019s rocket to B2B marketing success.<\/p>\n

As AI continues to dominate headlines, this series cut through the noise to examine its real impact on B2B marketing and operations. Attendees explored real-time adjustments to stay ahead in a rapidly shifting go-to-market environment, smarter demand generation tactics, the latest Martech trends and how to leverage them for growth.<\/p>\n

Strategy Happens in the Margins: The Quiet Return of Curiosity, Chaos, and the Joy of Not Knowing What Comes Next<\/strong><\/h3>\n

Most webinars about \u201cplanning\u201d will hand you another template. Another funnel. Another marketing acronym.<\/p>\n

This is not that webinar.<\/p>\n

Because the truth is that our best ideas don\u2019t come from spreadsheets or quarterly decks. They happen in the margins. On dog walks, in grocery aisles, in half-asleep voice memos we jot down before they disappear.<\/p>\n

In this session, NetLine\u2019s Josh Baez explored<\/a> why marketing\u2019s best-laid plans don\u2019t live in frameworks, but in the mushy in-betweens. We\u2019ll borrow lessons from everyday design and from the overlooked moments of daily life that quietly spark our boldest ideas.<\/p>\n

You\u2019ll walk away with a new lens on why planning often feels uninspired\u2014and how to change it; how to make space for ideas to actually show up; and a fresh perspective on why great plans feel intuitive, obvious, and even a little risky. This inspiring webinar is a call from Baez to reclaim the joy, the chaos, and the spark that make marketing worth doing in the first place.<\/p>\n

Building the Future of B2B Marketing with AI, Automation & Alignment<\/strong><\/h3>\n

B2B marketing is in the middle of a seismic shift. Teams aren\u2019t struggling because they lack tools\u2014they\u2019re struggling because they can\u2019t connect the dots between data, insights, and impact. The winners of 2026 will be those who start activating the intelligence they already have.<\/p>\n

In this session<\/a>, Demandbase Alicia Hale and The Harris Poll’s Rob Jekielek discussed the findings from the State of B2B Marketing report produced by these two organization. Drawing from the perspectives of over 500 senior B2B decision makers, we will explore:<\/p>\n