{"id":51174,"date":"2025-12-26T15:00:41","date_gmt":"2025-12-26T20:00:41","guid":{"rendered":"https:\/\/www.demandgenreport.com\/?p=51174"},"modified":"2025-12-12T13:27:38","modified_gmt":"2025-12-12T18:27:38","slug":"2025-demand-gen-report-year-in-review-summer-camp-webinar-series-campfire-chats-cutting-edge-tactics","status":"publish","type":"post","link":"https:\/\/www.demandgenreport.com\/blog\/2025-demand-gen-report-year-in-review-summer-camp-webinar-series-campfire-chats-cutting-edge-tactics\/51174\/","title":{"rendered":"2025 Demand Gen Report Year in Review Summer Camp Webinar Series: Campfire Chats. Cutting-Edge Tactics."},"content":{"rendered":"

School may have been out for summer, but that didn\u2019t mean the learning stopped! In fact, for Demand Gen Report\u2019s inaugural Summer Camp, <\/a>\u00a0we explored new concepts, tactics, and creative vehicles, especially when the chaos of the year settled during the warm summer months.<\/p>\n

We brought friends together for a weeklong digital summer camp, where we rolled up our sleeves and explored some of the industry\u2019s latest trends and best practices. Attendees enjoyed dynamic, collaborative conversations, tech explorations, and case studies that empowered them to ramp up their strategies through the remainder of 2025.<\/p>\n

GTM Survivor Island: 3 Lead Gen Plays to Win the Pipeline Game for Good<\/strong><\/h3>\n

Outplay. Outqualify. Outconvert. Welcome to GTM Island\u2014 where only the qualified survive.<\/p>\n

In today\u2019s B2B wilds, pipeline is scarce, buyer behavior is unpredictable, and your sales team is one bad lead away from voting marketing off the island. To win, you need more than a polished dashboard: You need GTM survival skills rooted in real buyer signals, context-rich handoffs, and campaigns built for speed and substance.<\/p>\n

Josh Baez, Sr. Demand Gen Manager at NetLine, shared the three critical skills top teams are using<\/a> to outplay outdated lead gen, outqualify shallow intent, and outlast the campaign chaos.<\/p>\n

During this webinar, Baez explains why to \u00a0stop chasing clicks and start qualifying buyers by timeline, pain, and urgency; how to launch high-impact lead gen campaigns with precision and scale; and ditch vanity metrics and prove progress where it counts: Pipeline velocity.<\/p>\n

From signal scoring to sales activation, this session is a field guide to staying in the funnel and winning the pipeline game for good.<\/p>\n

Survival Advisory: The 2025 Webinar Benchmark Revealed<\/strong><\/h3>\n

One of the key components of any summer camp is making sure you come away with skills that will help you survey when you are out in the wilderness. At the B2BMX Summer Camp, we showed the benchmarks you want to look for on your map for a successful webinar.<\/p>\n

Camp Counselors Drew Brucker of Goldcast and Alex Bleeker of AI Marketing Alliance broke down the lesson learned<\/a> from Goldcast\u2019s\u00a02025 B2B Webinar Benchmark Report.<\/a>\u00a0After analyzing over 19,000 webinars, they have identified the key trail marks that will guide you to successful B2B event strategies. When you look over the map with us, you will find key touchstone that include:<\/p>\n