{"id":51245,"date":"2025-12-22T12:00:04","date_gmt":"2025-12-22T17:00:04","guid":{"rendered":"https:\/\/www.demandgenreport.com\/?p=51245"},"modified":"2025-12-17T08:26:57","modified_gmt":"2025-12-17T13:26:57","slug":"cvent-acquires-goldcast-to-expand-event-marketing-capabilities","status":"publish","type":"post","link":"https:\/\/www.demandgenreport.com\/industry-news\/news-brief\/cvent-acquires-goldcast-to-expand-event-marketing-capabilities\/51245\/","title":{"rendered":"Cvent Acquires Goldcast to Expand Event Marketing Capabilities"},"content":{"rendered":"

Cvent<\/a>, a meetings, events, and hospitality technology provider, has acquired<\/a> Goldcast<\/a>, a video content platform built for B2B webinars and events.<\/p>\n

This acquisition combines Cvent\u2019s scale with Goldcast\u2019s AI-powered capabilities, allowing marketing teams to instantly turn live event moments into on-brand video clips, summaries, and recaps. By integrating Goldcast with Cvent, customers will benefit from an end-to-end marketing solution that extends the lifecycle of events and drives measurable revenue.<\/p>\n

With ~30,000 customers and deep enterprise relationships, Cvent brings scale to Goldcast, which has earned the recognition as one of North America\u2019s fastest-growing technology companies, ranking among Deloitte\u2019s 2025 Technology Fast 500.<\/p>\n

Why Cvent Purchased Goldcast<\/strong><\/h3>\n

Reggie Aggarwal, CEO and Founder of Cvent, stated the acquisition reflects their strong belief in the power of AI\u2011driven video and the role it will play in the future of event marketing.<\/p>\n

\u201cAI is transforming how content is produced, but it hasn\u2019t changed what audiences value most\u2014authentic moments and experiences,\u201d said Aggarwal in a statement. \u201cEvents deliver that trust at scale, and with Cvent and Goldcast together, teams can move faster and keep their audiences engaged at every step of the customer journey.\u201d<\/p>\n

Content Creation<\/strong><\/h3>\n

As buying journeys become increasingly digital and video-led, marketers face pressure to make their events work harder. The Cvent-Goldcast combination solves this by automating the creation of high-impact content. Marketers can now execute webinars and events, then immediately repurpose that footage for web, email, social, and sales activation.<\/p>\n

Key benefits of the acquisition cited officials from both companies include:<\/p>\n

    \n
  • Simplify tech stacks by bringing together event management, engagement analytics and video creation in one place<\/li>\n
  • Host webinars and events, then instantly turn them into high-performing video content across channels using Goldcast\u2019s AI-powered workflows<\/li>\n
  • Automate clips, summaries and captions so teams move from singular moments to usable content in minutes. This will give users the ability to transform every event into a library of videos for social and sales campaigns<\/li>\n
  • Combine Cvent\u2019s event insights with Goldcast\u2019s video engagement metrics for a clearer view of buyer intent<\/li>\n<\/ul>\n

    Palash Soni, CEO & Co-Founder of Goldcast, offered that by combining Cvent\u2019s trusted enterprise platform with Goldcast\u2019s AI-powered video innovation, a future-ready solution for marketers is being created.<\/p>\n

    \u201cTogether we\u2019ll put same\u2011day, on\u2011brand video in more marketers\u2019 hands \u2014 so they can publish, personalize, and enable sales faster, and keep winning the mindshare of their audiences,\u201d said Soni. \u00a0\u201cAs marketers face a video-first future, we\u2019re building tools that turn every event into a content engine so brands can amplify their reach and personalize at scale.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

    Cvent, a meetings, events, and hospitality technology provider, has acquired Goldcast, a video content platform built for B2B webinars and events. This acquisition combines Cvent\u2019s scale with Goldcast\u2019s AI-powered capabilities, allowing marketing teams to instantly turn live event moments into on-brand video clips, summaries, and recaps. By integrating Goldcast with Cvent, customers will benefit from […]<\/p>\n","protected":false},"author":90,"featured_media":51246,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[19360],"tags":[15954,18300,11920],"topic":[19128,19133,19144],"class_list":["post-51245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-brief","tag-cvent","tag-goldcast","tag-webinars","topic-content-strategy","topic-event-strategy","topic-social-mobile"],"acf":[],"yoast_head":"\nCvent Acquires Goldcast to Expand Event Marketing Capabilities - Demand Gen Report<\/title>\n<meta name=\"description\" content=\"By integrating Goldcast with Cvent, customers will benefit from an end-to-end marketing solution that extends the lifecycle of events.\" \/>\n<meta name=\"robots\" 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