{"id":51313,"date":"2026-01-06T07:00:49","date_gmt":"2026-01-06T12:00:49","guid":{"rendered":"https:\/\/www.demandgenreport.com\/?p=51313"},"modified":"2025-12-30T13:37:08","modified_gmt":"2025-12-30T18:37:08","slug":"wunderkind-ads-yahoo-expand-access-to-ctv-moments","status":"publish","type":"post","link":"https:\/\/www.demandgenreport.com\/industry-news\/news-brief\/wunderkind-ads-yahoo-expand-access-to-ctv-moments\/51313\/","title":{"rendered":"WunderKIND Ads,\u00a0Yahoo\u00a0Expand Access to CTV Moments"},"content":{"rendered":"

WunderKIND Ads<\/a> is teaming up with Yahoo\u00a0DSP<\/a> to provide advertisers scalable, data-rich access to Wunderkind\u2019s proprietary CTV Pause Ads.<\/p>\n

This integration offers a more efficient path to Wunderkind’s high-impact CTV format for all\u00a0Yahoo\u00a0DSP buyers via private marketplace deals, unlocking the power of first-party data and non-intrusive ad experiences during one of CTV\u2019s highest-attention moments.<\/p>\n

By bridging Wunderkind\u2019s ad technology with the precision media buying platform of\u00a0Yahoo\u00a0DSP, brands can now programmatically activate Pause Ads at scale, targeting known users across premium CTV inventory, triggering engagement during opt-in moments, and measuring full-funnel impact with clarity. Developed in partnership with\u00a0OpenGlass.TV, Wunderkind’s CTV Pause Ad technology ensures seamless delivery and optimization across platforms.<\/p>\n

Yahoo\u2019s View<\/strong><\/h3>\n

Beau Ordemann, Vice President, CTV at\u00a0Yahoo, said integrating Wunderkind\u2019s high-impact display and CTV formats into\u00a0Yahoo\u00a0DSP doesn\u2019t just expand their inventory.<\/p>\n

\u201cIt\u2019s an initiative aimed at enhancing user engagement and driving measurable business outcomes,\u201d said Ordemann is a statement. \u201cBy continuously innovating our offerings, we deliver a competitive advantage that unlocks new possibilities for our buyers.\u201d<\/p>\n

By the Numbers<\/strong><\/h3>\n

To illustrate the impact of their collaboration, WunderKIND Ads and\u00a0Yahoo\u00a0DSP unveiled a highly successful campaign for a leading luxury retailer seeking to maximize brand impact and engagement among financially discerning, high-value audiences.<\/p>\n

The strategic campaign successfully combined upper-funnel influence with lower-funnel efficiency, challenging the traditional view of media channels. WunderKIND Ads deployed a sophisticated media mix combining Programmatic CTV Pause Ads on\u00a0Yahoo\u00a0DSP with supporting Custom High-Impact display units.<\/p>\n

The core strategy focused on capturing high-attention moments, during the natural viewing break on CTV and post-content on display.\u00a0Powered by a robust first-party data strategy, delivered immediate success including generating an\u00a0over 12% lift in Purchase Intent\u00a0among younger consumers, a strong, positive signal of buying interest and \u00a0delivering a\u00a028% more cost-effective CPC\u00a0than the retailer\u2019s holiday average.<\/p>\n

The Power of CTV<\/strong><\/h3>\n

This ability to activate high-value first-party data against innovative formats like Programmatic CTV Pause Ads is a testament to the power of combining platform precision with unique creative formats, according to WunderKIND officials. These results validated the power of non-interruptive formats to influence consumer intent.<\/p>\n

\u201cThis campaign proves that non-interruptive advertising is the future of TV and digital media,\u201d said Adam Gendelman, Head of Sales and Operations for Wunderkind Ads. \u201cBy combining the platform reach of\u00a0Yahoo\u00a0DSP with Wunderkind\u2019s formats, we\u2019ve redefined what programmatic CTV can achieve – delivering personalization, performance, and scale in one move.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

WunderKIND Ads is teaming up with Yahoo\u00a0DSP to provide advertisers scalable, data-rich access to Wunderkind\u2019s proprietary CTV Pause Ads. This integration offers a more efficient path to Wunderkind’s high-impact CTV format for all\u00a0Yahoo\u00a0DSP buyers via private marketplace deals, unlocking the power of first-party data and non-intrusive ad experiences during one of CTV\u2019s highest-attention moments. By […]<\/p>\n","protected":false},"author":90,"featured_media":51335,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[19360],"tags":[18570,20256,20254,20255],"topic":[19126],"class_list":["post-51313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-brief","tag-connected-tv","tag-openglass-tv","tag-wunderkind-ads","tag-yahoo-dsp","topic-b2b-advertising"],"acf":[],"yoast_head":"\nWunderKIND Ads,\u00a0Yahoo\u00a0Expand Access to CTV Moments - Demand Gen Report<\/title>\n<meta name=\"description\" content=\"WunderKIND Ads is teaming up with Yahoo\u00a0DSP to provide advertisers scalable, data-rich access to Wunderkind\u2019s proprietary CTV Pause Ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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