{"id":51395,"date":"2026-01-06T12:00:08","date_gmt":"2026-01-06T17:00:08","guid":{"rendered":"https:\/\/www.demandgenreport.com\/?p=51395"},"modified":"2026-01-06T08:49:08","modified_gmt":"2026-01-06T13:49:08","slug":"join-dockets-arjun-pillai-on-jan-21-to-explore-the-future-of-lead-qualification-with-ai","status":"publish","type":"post","link":"https:\/\/www.demandgenreport.com\/blog\/join-dockets-arjun-pillai-on-jan-21-to-explore-the-future-of-lead-qualification-with-ai\/51395\/","title":{"rendered":"Join Docket\u2019s Arjun Pillai on Jan. 21 to Explore the Future of Lead Qualification with AI"},"content":{"rendered":"

We are kicking off the new year with our first webinar focused on B2B marketing operations: The Death of the MQL: How AI Agents are Rewriting Lead Qualification<\/a>.<\/p>\n

According to Docket<\/a>\u2019s Arjun Pillai, the MQL is dead\u2014it just doesn\u2019t know it yet. For years, marketers have optimized for volume: more form fills, more leads, more top-of-funnel activity. But here\u2019s the problem: 98% of website traffic never converts, and the 2% who do submit forms give you just enough information to qualify\u2026 poorly.<\/p>\n

Meanwhile, buyers have been trained by ChatGPT and consumer AI to expect real-time, intelligent conversations. They\u2019re ready for something better. The question is: are marketers?<\/p>\n

Meet Docket’s Arjun Pillai<\/strong><\/h3>\n

Pillai is a three-time founder and operator at the intersection of data, sales, and go-to-market strategy. With two successful exits\u2014including Insent.ai\u2019s acquisition by ZoomInfo\u2014 he now leads Docket, an AI company backed by $20M.<\/p>\n

Formerly ZoomInfo\u2019s Chief Data Officer and EVP of Product, Pillai brings a builder\u2019s perspective shaped by early failures, large-scale data systems, and category creation. He actively mentors founders, invests in startups, and contributes to the broader tech ecosystem as a speaker and advisor.<\/p>\n

Webinar Focus<\/strong><\/h3>\n

In this session set for Jan. 21 at 2 p.m., this webinar will examine how AI agents are fundamentally changing what \u201cqualification\u201d means\u2014moving from basic lead capture to deep discovery conversations that happen automatically, 24\/7, on your website.<\/p>\n

You\u2019ll see:<\/p>\n