{"id":51443,"date":"2026-01-15T07:00:10","date_gmt":"2026-01-15T12:00:10","guid":{"rendered":"https:\/\/www.demandgenreport.com\/?p=51443"},"modified":"2026-01-14T14:34:02","modified_gmt":"2026-01-14T19:34:02","slug":"cvent-enters-into-agreement-to-purchase-on24","status":"publish","type":"post","link":"https:\/\/www.demandgenreport.com\/industry-news\/news-brief\/cvent-enters-into-agreement-to-purchase-on24\/51443\/","title":{"rendered":"Cvent Enters into Agreement to Purchase ON24"},"content":{"rendered":"

Cvent has acquired another content platform built focused on B2B webinars and events.<\/p>\n

ON24<\/a>, an intelligent engagement platform for B2B enterprise sales and marketing, has entered into a definitive agreement to be acquired<\/a> by\u00a0Cvent.<\/a> The purchase by the meetings, events, and hospitality technology provider reflects an all-cash transaction of approximately $400 million.<\/p>\n

The proposed transaction brings together two complementary platforms serving enterprise marketers and event professionals. ON24\u2019s reliable and secure enterprise-grade webinar and digital engagement capabilities, first party engagement data, and AI-powered workflows complement Cvent\u2019s event technology offerings.<\/p>\n

Cvent Statement<\/strong><\/h3>\n

With a full\u00a0suite of solutions that power\u00a0high-impact digital and in-person experiences,\u00a0Cvent and ON24 are well positioned to support marketing, sales, customer success and event teams as buying journeys become more digital and complex.<\/p>\n

“ON24 has earned the trust of enterprise organizations and marketers by delivering reliable, outcome-driven digital engagement,\u201d said Reggie Aggarwal, Founder and Chief Executive Officer of Cvent in a statement. \u201cWe look forward to supporting ON24 as they continue to deliver value and working together to expand how brands engage audiences across digital and in-person experiences.\u201d<\/p>\n

Goldcast Deal<\/strong><\/h3>\n

The deal with ON24 comes on the heels of Cvent buying<\/a> Goldcast<\/a>, a video content platform built for B2B webinars and events. That acquisition combines Cvent\u2019s scale with Goldcast\u2019s AI-powered capabilities, allowing marketing teams to instantly turn live event moments into on-brand video clips, summaries, and recaps. By integrating Goldcast with Cvent, customers will benefit from an end-to-end marketing solution that extends the lifecycle of events and drives measurable revenue.<\/p>\n

With ~30,000 customers and deep enterprise relationships, Cvent brings scale to Goldcast, which has earned the recognition as one of North America\u2019s fastest-growing technology companies, ranking among Deloitte\u2019s 2025 Technology Fast 500.<\/p>\n

The proposed ON24 transaction is expected to close in the first half of 2026, subject to approval by ON24 shareholders, the satisfaction of regulatory approvals, and other customary closing conditions.\u00a0Upon completion of the transaction, ON24\u2019s common stock will no longer be publicly listed, and ON24 will become a privately held company.<\/p>\n

\u201cWe are pleased to\u00a0announce this transformative transaction which marks an important new chapter for ON24,\u201d said Sharat Sharan, co-founder, Chairman and CEO of ON24.\u00a0\u201cWe\u2019re proud of our global, AI-powered, intelligent engagement platform which enables enterprises to effectively interact with their customers.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Cvent has acquired another content platform built focused on B2B webinars and events. ON24, an intelligent engagement platform for B2B enterprise sales and marketing, has entered into a definitive agreement to be acquired by\u00a0Cvent. The purchase by the meetings, events, and hospitality technology provider reflects an all-cash transaction of approximately $400 million. The proposed transaction […]<\/p>\n","protected":false},"author":90,"featured_media":51447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[19360],"tags":[15954,18300,9918,11920],"topic":[19133],"class_list":["post-51443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-brief","tag-cvent","tag-goldcast","tag-on24","tag-webinars","topic-event-strategy"],"acf":[],"yoast_head":"\nCvent Enters into Agreement to Purchase ON24 - Demand Gen Report<\/title>\n<meta name=\"description\" content=\"The proposed transaction brings together two complementary platforms serving enterprise marketers and event professionals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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