{"id":51778,"date":"2026-02-12T12:00:57","date_gmt":"2026-02-12T17:00:57","guid":{"rendered":"https:\/\/www.demandgenreport.com\/?p=51778"},"modified":"2026-02-13T09:01:37","modified_gmt":"2026-02-13T14:01:37","slug":"breaking-news-seismic-enters-merge-agreement-with-highspot","status":"publish","type":"post","link":"https:\/\/www.demandgenreport.com\/industry-news\/news-brief\/breaking-news-seismic-enters-merge-agreement-with-highspot\/51778\/","title":{"rendered":"Seismic Enters Merger Agreement With Highspot"},"content":{"rendered":"

Seismic<\/a> and Highspot<\/a> announced on Feb. 12 that they have signed a definitive agreement to merge the companies<\/a>, bringing together two leading enablement platforms with a shared vision to reimagine and accelerate performance for revenue teams amid increasingly complex challenges for go-to-market (GTM) teams.<\/p>\n

Seismic, a global leader in artificial intelligence (AI)-powered enablement, empowers GTM leaders to drive strategic growth and deliver exceptional customer experiences at scale. The Seismic Enablement Cloud is a unified AI-powered platform that prepares customer-facing teams with the skills, content, tools, and insights needed to maximize every buyer interaction and strengthen client relationships. Trusted by approximately 2,000 organizations worldwide, Seismic is headquartered in San Diego with offices across North America, Europe, Asia and Australia.<\/p>\n

Highspot, is powered by Nexus, their unified AI and analytics engine. Highspot connects strategy, execution, and outcomes by transforming every signal\u2014 spoken, shared, or shown\u2014 into real-time actions tailored to each role.<\/p>\n

Seismic\u2019s Rob Tarkoff to Lead New Company<\/strong><\/h3>\n

Once closed, the combined company will operate as Seismic and be led by Seismic Chief Executive Officer Rob Tarkoff. Robert Wahbe, Founder and Chief Executive Officer of Highspot, will join the board of directors of the combined company. Permira, through funds that it advises, has invested in Seismic since 2020 and will remain the controlling shareholder following closing.<\/p>\n

\u201cThere is a growing demand for technologies that help organizations connect sales strategy to execution and drive consistent revenue performance at scale,\u201d said Tarkoff in a statement. \u201cThis proposed merger is about meeting that increasing demand and raising the bar for how technology can enable revenue organizations to plan, execute, perform, and scale.\u201d<\/p>\n

Forward Focus <\/strong><\/h3>\n

The combined company intends to deliver a comprehensive AI-powered platform spanning enablement, content, learning, coaching, analytics, and insights across the full revenue lifecycle, with a focus on accelerating innovation and delivering greater value to customers through a combination of the best of both Seismic\u2019s and Highspot\u2019s AI-driven innovations.<\/p>\n

\u201cHighspot and Seismic share a belief that enablement sits at the center of how modern revenue teams operate,\u201d said Wahbe. \u201cFollowing closing, we will have the opportunity to move the revenue enablement space forward by giving customers more innovation, more insights leading to actions, and more confidence in how they drive performance across their GTM teams.\u201d<\/p>\n

The transaction is subject to customary closing conditions and regulatory approvals. The companies will operate independently until the transaction closes and both platforms will continue to be supported thereafter. Not closing date was provided in the announcement.<\/p>\n

AI Capabilities<\/strong><\/h3>\n

Jason Thorn, Managing Director at Permira, noted the transaction \u201cbrings together two highly complementary, customer-centric platforms with a shared ambition to invest heavily behind an AI-first product roadmap and serve customers with best-in-class solutions.\u201d<\/p>\n

Following the close of the transaction, the combined organization plans to invest further in AI-powered capabilities designed to help revenue teams improve productivity, execution, and consistency across sales, marketing, customer success, and other revenue-generating teams.<\/p>\n

\u201cI\u2019m excited to continue partnering with both Seismic and Highspot customers as we build the platform that advances the future of AI-driven revenue performance and operations,\u201d said Tarkoff.<\/p>\n","protected":false},"excerpt":{"rendered":"

Seismic and Highspot announced on Feb. 12 that they have signed a definitive agreement to merge the companies, bringing together two leading enablement platforms with a shared vision to reimagine and accelerate performance for revenue teams amid increasingly complex challenges for go-to-market (GTM) teams. Seismic, a global leader in artificial intelligence (AI)-powered enablement, empowers GTM […]<\/p>\n","protected":false},"author":90,"featured_media":51779,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[19360],"tags":[14153,14105,14021,19997,16922,15310],"topic":[19134],"class_list":["post-51778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-brief","tag-ai","tag-artificial-intelligence","tag-highspot","tag-rob-tarkoff","tag-robert-wahbe","tag-seismic","topic-go-to-market-strategy"],"acf":[],"yoast_head":"\nSeismic Enters Merger Agreement With Highspot - Demand Gen Report<\/title>\n<meta name=\"description\" content=\"Seismic and Highspot announced on Feb. 12 that they have signed a definitive agreement to merge the companies.\" \/>\n<meta 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