Artificial Intelligence (AI) is no longer a futuristic concept\u2014 it\u2019s a game-changer for B2B marketing.<\/p>\n
The AI track <\/strong>at B2BMX 2026 dives into how leading brands are leveraging AI to improve productivity, personalize experiences, and uncover insights that drive smarter decisions and stronger results. These sessions will explore the next steps for AI and its transformative potential.<\/p>\n Discover how AI is reshaping content creation, campaign optimization, and customer engagement. Learn from real-world examples of how AI-powered tools are being used to streamline workflows, enhance decision-making, and deliver measurable ROI. This track is your guide to staying ahead in the AI revolution.<\/p>\n Whether you\u2019re an AI novice or a seasoned pro, this track offers something for everyone. Gain practical insights and strategies to integrate AI into your marketing efforts and unlock new levels of efficiency and effectiveness. Following is a look at AI breakout sessions to help you customize your experience to master new tactics and solve your specific business challenges.<\/p>\n Speaker:<\/strong> Laura Nespoli,<\/strong> Executive Strategy Director, Article Group<\/a>, has built her career on helping leaders tell brand, product and go-to-market stories for global Fortune 500s like Google, J.P. Morgan, and Korn Ferry, and for non-profits from local to global in scale. As Executive Strategy Director at Article Group, a strategic advisory and creative studio, she oversees strategic storytelling for the firm\u2019s clients while also contributing to the growth of the business.<\/p>\n Description:<\/strong> In the last decade, every company has become a technology company. For today\u2019s B2B leader, this shift has brought a crushing new level of complexity\u2014disruptive technologies, shrinking budgets, and an urgent mandate to justify every investment.<\/p>\n When the world is watching, the stakes of your next launch or major transition couldn\u2019t be higher. The traditional marketing map is gone; today, you must draw the map while you navigate the mission.<\/p>\n The most successful innovators\u2014companies like Google, AWS, and Salesforce\u2014don\u2019t win because they have more resources; they win because they use ruthless simplicity to unlock complexity. In this session, Article Group will share five critical lessons learned after a decade of working with the fastest moving leaders in B2B at the intersection of high-stakes innovation and human-centered storytelling.<\/p>\n This session offers a rare look at the upstream strategic mindsets and creative frameworks that helped these giants move from “amorphous ambition” to market-defining success.<\/p>\n Speaker:<\/strong> Victoria Albert<\/strong> serves as INFUSE<\/a>\u2019s Chief Marketing Officer (CMO), leading global marketing and go-to-market (GTM) initiatives with a focus on impact and growth. She is known for pioneering a discoverability-to-revenue discipline that connects buyer behavior, data, and execution to measurable growth. Victoria operates at the intersection of insight and action, translating research into strategy and strategy into results.<\/p>\n Description:<\/strong> Two forces are redefining modern B2B growth: the rise of AI-powered decision making and the increasing importance of discoverability as a direct path to revenue. Drawing on original research from more than 2,300 senior marketing and IT leaders, we will examine how AI is simultaneously accelerating insight and eroding buyer trust, and why confidence in data, content, and vendors is now an executive-level priority.<\/p>\n We will also explore how buyer behavior is shifting in an era of generative AI, AI-powered search, and dark funnel activity, where growth increasingly depends on being found first, not just being better. Expect practical guidance for CMOs and GTM teams navigating trust, visibility, and revenue in a rapidly changing market.<\/p>\n Speaker:<\/strong> Kyla Bobola<\/a> is Director of Marketing at IRIS Software<\/a> in the Americas, where she leads demand generation and ABM programs focused on pipeline growth and revenue impact. Kyla’s background spans ABM, sales enablement, customer marketing, and large-scale events, and she brings a pragmatic, operator’s perspective to modern marketing execution.<\/p>\n Brendan Farnand<\/strong> is the Co-Founder and Chief Evangelist at Knak<\/a>, where he’s on a mission to revolutionize the way marketing teams create campaigns. A seasoned expert in demand generation, customer experience and all things MOps, Brendan is passionate about empowering marketers with no-code solutions that unleash creativity and speed up execution.<\/p>\n Description:<\/strong> As companies race to integrate AI into their marketing programs, many teams struggle to translate experimentation into measurable performance gains. This session examines the behavioral and operational shifts that emerge when AI is embedded into daily email marketing workflows, drawing on real-world experience from an active program. Attendees will learn where AI meaningfully changes how teams plan, execute, and decide – and how to harness those shifts to drive stronger results without compromising fundamentals.<\/p>\n Speaker:<\/strong> Nikki Molina,<\/strong> Director of Demand Generation at Pax8<\/a>, and Hans Fischmann, VP Product at AdRoll<\/a>.<\/p>\n Description:<\/strong> As budgets tighten and teams stay lean, disconnected tools and manual workflows are no longer sustainable. Sit down with Nikki Molina, Director of Demand Generation at Pax8, and Hans Fischmann, VP Product at AdRoll, to explore how connected marketing systems help teams streamline operations, unlock better data, and drive measurable impact today, while laying the foundation for what\u2019s next.<\/p>\n Speaker: Gillian Hinkle,<\/strong> Senior Director Growth & Digital Marketing, Heroku<\/a>, and Hailey Ho<\/strong>, Senior Director of Content, WordPress VIP<\/a>.<\/p>\n Description:<\/strong> Marketing teams are under more pressure than ever: tighter budgets, fragmented attention, aggressive AI adoption, and the same expectation to drive real, measurable revenue impact. In response, many high-performing teams are returning to marketing fundamentals, with a sharper focus on content as a primary growth lever.<\/p>\n In this session,\u00a0Gillian Hinkle, Senior Director Growth & Digital Marketing at\u00a0Heroku\u00a0and\u00a0Hailey Ho, Senior Director of Content at\u00a0WordPress VIP, will explore why content and modern content experiences are central to today\u2019s revenue-driven marketing fundamentals, especially in the age of AI. We\u2019ll unpack how leading teams are using content not just to fuel awareness, but to influence pipeline, accelerate deals, and support long-term growth.<\/p>\n You\u2019ll learn:<\/p>\n Speaker:<\/strong> Arjun Pillai<\/strong> is a three-time founder and operator at the intersection of data, sales, and go-to-market strategy. With two successful exits\u2014including Insent.ai\u2019s acquisition by ZoomInfo\u2014he now leads Docket<\/a>, an AI company backed by a $25 million. Formerly ZoomInfo\u2019s Chief Data Officer and EVP of Product, Arjun brings a builder\u2019s perspective shaped by early failures, large-scale data systems, and category creation.<\/p>\n Description:<\/strong> The MQL isn’t dead\u2014it just doesn’t work anymore.<\/p>\n Traditional MQL systems were built for speed: capture contact information as quickly as possible, minimize friction, move on. But here’s what changed: the depth of knowledge a prospect has before reaching your site is dramatically different than it was five years ago. Today’s buyers arrive more informed, higher intent, and expecting ChatGPT-level interactions\u2014not forms. Meanwhile, you’re still optimizing for a 1-1.5% form fill rate while 5-6% of your visitors are actively in buying mode. That’s not a conversion problem. That’s a qualification problem.<\/p>\n In this session, Arjun Pillai, Co-Founder & CEO of Docket, will walk you through how AI agents are replacing MQLs with Agent-Qualified Leads (AQLs)\u2014prospects who’ve had meaningful conversations with AI agents, self-qualified themselves, and are ready for deep engagement from the first sales call.<\/p>\n Speaker:<\/strong>\u00a0A strategic GTM executive and 20-year veteran in the demand gen space, DemandView<\/a> CEO and Co-Founder Chris Rack<\/strong> has participated directly in the 10x+ growth of four different early stage businesses as an individual contributor, middle manager and executive leader (the largest being $6m to $140m) Chris\u2019 selling and leadership methodologies are built on a strong foundation of process building, execution, and building and nourishing winning cultures footed in accountability – while still remembering to #behuman.<\/p>\n Description<\/strong>: By 2026, “AI-powered” is no longer a differentiator\u2014it\u2019s the baseline. As every GTM team deploys autonomous agents and generative engines, we\u2019ve entered the era of the “Infinite Content Graveyard,” where every whitepaper sounds the same and every LinkedIn outreach feels like a robot talking to a robot.<\/p>\n In this session, we\u2019re doing a 180-degree turn. We won\u2019t talk about how to prompt better; we\u2019ll talk about where to unplug.<\/p>\n We will explore the three biggest AI traps currently killing B2B marketing:<\/p>\n \u00a0“The AI SDR trap”<\/strong>\u00a0– The key to personalization is being PERSONAL. Why personalization at scale is bullshit (even with AI) and you should stay away. The reality, AI SDR’s are glorified spam engines.<\/p>\n \u00a0“The “Intent Trap”<\/strong>\u00a0– AI has spawned an entire new generation of “intent”. This new generation is calling itself “Signal based marketing”, and its not a lot different than it was 15 years ago, just has a fancy new AI wrapper.<\/p>\n \u00a0“The Strategy Trap”<\/strong>\u00a0– great marketing (and sales) comes from the gut. It has a feel, it knows when to bet big, it knows when to back off.\u00a0 Don’t trade your instincts and common sense in for AI data analysis\/paralysis.<\/p>\n Attendees will walk away with a “Stop Doing” list for AI implementation in 2026 and a few examples of “high human” touchpoints and ideas to explore in 2026.\u00a0Let’s do this!<\/p>\n Speaker:<\/strong> As VP of Marketing and Chief Evangelist for ON24<\/a>, Mark Bornstein <\/strong>is the world\u2019s leading voice for webinar marketing & digital engagement. He brings over 20 years of experience with leading technology brands and hosts one of the longest-running webinar series, the ON24 \u201cMarketing Best Practices Series\u201d and presents at marketing conferences around the globe.<\/p>\n Description:<\/strong> In marketing, everything is changing…including webinars.<\/p>\n In this session, you will see five exciting new innovations that will transform your webinar programs to more effectively extend the reach of your events, get more value from your best content, and increase conversions to pipeline and revenue – long after the live date is over.<\/p>\n In this session, you will learn how to personalize webinars for target audiences, globalize the reach of your programs, leverage AI to turn webinars into new content and turn webinar \u201ckey moments\u201d into new video content<\/p>\n See how a webinar is no longer just a webinar, it\u2019s an entire campaign.<\/p>\n Speaker:<\/strong> Kaushik Kumar<\/strong> is a demand generation leader and marketer who helps B2B companies turn paid advertising and SEO into real pipeline and revenue. He has 10+ years of experience scaling growth for companies and currently leads demand generation at Workleap<\/a>.<\/p>\n Description:<\/strong> Paid advertising and lead generation are getting more expensive, more competitive, and harder to scale\u2014 especially in B2B. Yet most teams are still fighting 2026\u2019s rising costs with a 2019 mindset.<\/p>\n In this session, we’ll deconstruct how high-performing B2B teams are scaling lead generation in an environment defined by AI, privacy-driven signal loss, and sky-high acquisition costs. You\u2019ll learn why the strongest results no longer come from \u201chacking\u201d ad platforms, but from designing a system that captures in-market demand and turns it into predictable pipeline.<\/p>\n We\u2019ll move past the lead-volume trap and focus on the frameworks that actually drive revenue \u2014 including why creative has become the most powerful form of targeting, and why brand awareness is one of the most overlooked levers for lowering down-funnel CAC.<\/p>\n Attendees will learn how to:<\/p>\n The core of B2BMX has always been its content, and for 2026, we have reimagined our track format to align perfectly with the modern marketer’s mandate. We have classified our sessions into seven distinct tracks to help you navigate the experience and find the exact solutions you need.<\/p>\n GTM Strategy & Advanced ABM.<\/strong> Rethink your go-to-market strategy. Learn how the best teams are breaking down silos between sales, marketing, and customer success to create connected programs that build pipeline and deliver measurable growth.<\/p>\n Content, Creative & Storytelling.<\/strong> In a crowded digital world, how do you stand out? Discover how to build a content strategy that balances creativity with performance, ensuring your brand’s voice connects with audiences across every channel.<\/p>\n Customer Experience & Personalization.<\/strong> This track focuses on the “how”\u2014how to deliver seamless, relevant experiences from the first touch to long-term loyalty. Learn how data and automation come together to create personalized journeys that actually resonate with buyers.<\/p>\n Measurement & Data.<\/strong> Prove your impact. Gain ideas for building better data foundations, improving attribution models, and using insights to not just report on the business, but to grow it.<\/p>\n MarTech & Integration.<\/strong> MarTech continues to evolve at breakneck speed. These sessions explore the latest technologies redefining automation, integration, and performance, helping you optimize your stack for maximum efficiency.<\/p>\n Leadership & Culture.<\/strong> Hear from marketing leaders who are rethinking how teams work, grow, and innovate. Learn how culture drives success and how to build organizations ready for what\u2019s next.<\/p>\n What truly sets B2BMX apart is the community. This event brings together a highly curated collective of influential professionals, including CMOs, VPs, and Directors from leading global B2B organizations.<\/p>\n With an All-Access Pass<\/strong>, you aren’t just an attendee; you are part of the conversation. You will have access to:<\/p>\n The networking receptions are designed to be fun and collaborative, allowing you to mix and mingle with hundreds of top-tier peers. These aren’t just business card exchanges; they are opportunities to find mentors, partners, and future collaborators who face the same challenges you do.<\/p>\n The future of B2B marketing is here, and it is happening in California. Do not miss this essential opportunity to future-proof your revenue engine. B2BMX 2026 is more than a conference; it is an investment in your professional future.<\/p>\n Registration is now open<\/strong><\/a>.<\/strong> Join us in Carlsbad this March and get ready to transform your marketing strategy. Register for B2BMX 2026 Now<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Artificial Intelligence (AI) is no longer a futuristic concept\u2014 it\u2019s a game-changer for B2B marketing. The AI track at B2BMX 2026 dives into how leading brands are leveraging AI to improve productivity, personalize experiences, and uncover insights that drive smarter decisions and stronger results. These sessions will explore the next steps for AI and its […]<\/p>\n","protected":false},"author":90,"featured_media":51846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[19179],"tags":[14557,14153,20260,20428,14105,20202,20423,20420,20336,20259,20393,20395,20394,19319,20425,20387,18357,20424,20427,20376,20421,9918,20422,20426,20323,20388],"topic":[19139],"class_list":["post-51797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-adroll","tag-ai","tag-arjun-pillai","tag-article-group","tag-artificial-intelligence","tag-b2bmx-2026","tag-brendan-farnand","tag-chris-rack","tag-demandview","tag-docket","tag-gillian-hinkle","tag-hailey-ho","tag-heroku","tag-infuse","tag-iris-software","tag-kaushik-kumar","tag-knak","tag-kyla-bobola","tag-laura-nespoli","tag-mark-bornstein","tag-nikki-molina","tag-on24","tag-pax8","tag-victoria-albert","tag-wordpress-vip","tag-workleap","topic-marketing-operations"],"acf":[],"yoast_head":"\nMonday Session: <\/strong><\/h3>\n
Session Title:<\/em><\/strong> The Innovation Multiplier: 5 Lessons Every B2B Marketer Should Learn from the World\u2019s Fastest-Growing Tech Giants <\/em><\/h3>\n
Session Title<\/em><\/strong>: AI, Trust, and Discoverability: What CMOs and GTM Teams Must Do Differently in 2026<\/em><\/h3>\n
Session Title:<\/em><\/strong> The Meaningful AI Shift in Email Marketing<\/em><\/h3>\n
Session Title:<\/em><\/strong> The Future-Proof Stack: Navigating Limited Resources, Connected Systems, and AI-Powered Growth<\/em><\/h3>\n
TUESDAY SESSIONS<\/strong><\/h3>\n
Session Title:<\/em><\/strong> Marketing Fundamentals Under Pressure: Turning Content Into Pipeline in the Age of AI<\/em><\/h3>\n
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Session Title:<\/em><\/strong> The Death of the MQL: How AI Agents are Rewriting Lead Qualification<\/em><\/h3>\n
Session Title:<\/em><\/strong> How To NOT Use AI in Your 2026 B2B Marketing Plans<\/em><\/h3>\n
Session Title:<\/em><\/strong> The Multiplier Effect: 5 New Innovations to Supercharge Your Webinars<\/em><\/h3>\n
WEDNESDAY SESSION<\/strong><\/h3>\n
Session Title:<\/em><\/strong> The 2026 B2B Lead Gen Playbook: Scaling Paid Media in the Age of AI, Privacy, and Rising Costs<\/em><\/h3>\n
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B2BMX 2026 Tracks<\/strong><\/h3>\n
Unparalleled Networking and Actionable Insights<\/strong><\/h3>\n
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Secure Your Spot Today<\/strong><\/h3>\n