Kick off your B2BMX journey with a full day of immersive learning and networking.<\/p>\n
Monday will feature a two keynotes speeches, dynamic conference sessions that set the tone for the days ahead, explore the Marketplace throughout the day, enjoy lunch on the show floor, and connect with solution providers and peers. After a slate of standout workshops, case studies, and our signature keynote, wrap up the day at the Welcome Reception, an energizing, informal setting designed to spark new connections and launch an incredible week of insights and inspiration.<\/p>\n
Main Room, March 9, 09:30 AM – 10:15 AM<\/p>\n
The big four tech platforms spent over $400bn on AI in 2025. How will this new platform shift work? How is it most useful? Where will the value capture be and the value destruction?<\/p>\n
Main Room, March 9, 10:15 AM – 11:00 AM<\/p>\n
B2B isn\u2019t boring – it\u2019s human. Behind every buying decision is a person, and in a world run on relationships, trust, and reputation, the mechanism for growth is the same whether you\u2019re building on LinkedIn or anywhere else: people buy from brands they believe in.<\/p>\n
In this session, Elfried Samba makes the case for human-to-human brand building as the most powerful growth lever in modern B2B. As paid media becomes more expensive and less reliable, the brands pulling ahead are those that turn attention into trust, trust into community, and community into revenue.<\/p>\n
Monday, March 9, 11:00 AM – 05:00 PM<\/p>\n
Marketplace, March 9, 11:00 AM – 11:30 AM<\/p>\n
Las Palmas, March 9 11:30 AM – 12:30 PM<\/p>\n
In this example-jammed workshop you\u2019ll discover the 9 decision-making shortcuts all humans have, and how you can use them to make sure your marketing messages get results.<\/p>\n
Breakout 3: Luna 5-7, March 9 11:30 AM – 12:00 PM<\/p>\n
This session offers a rare look at the upstream strategic mindsets and creative frameworks that helped Google, AWS, and Salesforce move from “amorphous ambition” to market-defining success.<\/p>\n
Breakout 2: Luna 4, March 9 11:30 AM – 12:00 PM<\/p>\n
This candid session from the world’s brightest CMOs and C-suite execs will discuss how today\u2019s CMO\u2019s adapt to business in the contemporary landscape. We\u2019ll outline what the modern CMO needs to be in order to align to their business, share tried-and-true strategies, and unpack how both current and aspiring CMO\u2019s can build and bolster their playbooks to maintain agility and adaptability.<\/p>\n
Breakout 1: Luna 1-3, March 9 11:30 AM – 12:00 PM<\/p>\n
For B2B marketers, strategic accounts aren\u2019t just strategic – they\u2019re essential. Join demand gen experts John Johansen and Suzy Krohn for 5 inside tips that have optimized conversions for their programs, and helped their sales teams win strategic accounts.<\/p>\n
Breakout 1: Luna 1-3, March 9, 12:15 PM – 12:45 PM<\/p>\n
Two forces are redefining modern B2B growth: the rise of AI-powered decision making and the increasing importance of discoverability as a direct path to revenue. Drawing on original research from more than 2,300 senior marketing and IT leaders, we will examine how AI is simultaneously accelerating insight and eroding buyer trust, and why confidence in data, content, and vendors is now an executive-level priority.<\/p>\n
Breakout 2: Luna 4, March 9, 12:15 PM – 12:45 PM<\/p>\n
This session will reveal how to blend AI capabilities with a human-centric touch to keep your storytelling both efficient and authentic. You\u2019ll learn the do\u2019s and don\u2019ts of using AI, what to pay attention to when balancing machine-driven insights with human creativity, and how to ensure your brand\u2019s voice remains strong and consistent in every campaign.<\/p>\n
Breakout 3: Luna 5-7, March 9, 12:15 PM – 12:45 PM<\/p>\n
You\u2019ll\u202ffind out where your buyers spend time, which messages resonate at each role, and how to design multichannel strategies that work with both human and algorithmic influences, walking away with practical next steps to\u202foptimize\u202fcampaigns, elevate content relevance, and capture buyer attention where it matters most.<\/p>\n
Marketplace, March 9, 12:45 PM – 01:45 PM<\/p>\n
Las Palmas, March 9, 01:45 PM – 05:00 PM<\/p>\n
A half day, hands-on AI hackathon designed by AI Trainer Brent Wees specifically for B2B marketers who want to work faster, create better ideas, and streamline their content engines. Participants will learn practical productivity shortcuts using AI tools, experiment with real B2B scenarios, and team up for quick build challenges focused on messaging, content development, personalization, research speed, and campaign ideation.<\/p>\n
Breakout 1: Luna 1-3, March 9, 01:45 PM – 02:15 PM<\/p>\n
This session is for those tired of defending their seat and ready to change the dynamic. We\u2019ll unpack a three-part framework on how to transform Marketing from a reactive cost center into the brain behind the GTM operation built around hard-earned lessons from leading cross-functional teams, navigating AI chaos, and fighting through bad data and broken measurement models.<\/p>\n
Breakout 3: Luna 5-7, March 9, 01:45 PM – 02:15 PM<\/p>\n
This session examines the behavioral and operational shifts that emerge when AI is embedded into daily email marketing workflows, drawing on real-world experience from an active program. Attendees will learn where AI meaningfully changes how teams plan, execute, and decide – and how to harness those shifts to drive stronger results without compromising fundamentals.<\/p>\n
Breakout 1: Luna 1-3, March 9, 02:30 PM – 03:00 PM<\/p>\n
A practical, strategic playbook for reducing risk in your demand engine prioritizing data-driven strategy on how to evaluate, audit, and hold your lead generation partners accountable. You\u2019ll learn the 10 questions that expose sourcing risks, compliance gaps, and black-box tactics\u2014so your team can protect budget, pipeline, and brand reputation, by ensuring your team gets real visibility into whether your vendors are truly first-party, leveraging 3rd party networks, and compliant.<\/p>\n
Breakout 2: Luna 4, March 9, 02:30 PM – 03:00 PM<\/p>\n
In a market flooded with solutions and AI-powered noise, a \u201cbetter way\u201d message is no longer enough to stand out. You\u2019ll learn how to defeat our toughest competitor: buyer status quo. Through practical examples and behavioral science, the session shows how to use stories to help buyers recognize and quantify the cost of staying the same.<\/p>\n
Breakout 3: Luna 5-7, March 9, 02:30 PM – 03:00 PM<\/p>\n
Most GTM orchestration is built on account rollups. It looks clean in dashboards, but it breaks down in execution: you can\u2019t see who showed interest or which topic drove it, so you don\u2019t know what your next step should be. Join Influ2’s Doug Madey and Ed VanderBush from LiveRamp as they discuss how to build the perfect playbook.<\/p>\n
Marketplace, March 9, 03:00 PM – 03:45 PM<\/p>\n
Breakout 2: Luna 4, March 9, 03:45 PM – 04:15 PM<\/p>\n
Devin Reed breaks down the exact system he used to help Christina Ross generate 10,000,000 LinkedIn views in just 12 months and grow from 4,000 \u2192 24,000 followers of CFOs and senior finance leaders \u2014 without ads, bots, engagement pods, or turning LinkedIn into a second full-time job. This isn\u2019t a talk about posting more. It\u2019s about building trust and mindshare at scale \u2014 and turning executives into a durable growth asset for the business.<\/p>\n
Breakout 3: Luna 5-7,\u00a0 March 9, 03:45 PM – 04:15 PM<\/p>\n
Revenue performance often looks stable \u2026 until it isn\u2019t. In this session, we\u2019ll draw on lessons from Apollo 13 to show how traditional revenue systems too often surface signals, not root causes. CMOs will learn how customer feedback adds the missing context behind buyer decisions\u2014and how listening early turns insights into a competitive advantage that drives smarter decisions and sustainable growth.<\/p>\n
Breakout 1: Luna 1-3, March 9, 03:45 PM – 04:15 PM<\/p>\n
Pipeline goals are rising, yet pipeline has become harder to sustain, harder to predict, and harder to influence once opportunities are live. Here\u2019s the reality: Buying teams are forming opinions and narrowing options earlier than most funnels account for. By the time an opportunity appears, buyers often already know which vendors feel credible (and which feel like an afterthought).<\/p>\n
Josh Baez, Sr. Manager of Demand Generation at NetLine, breaks down why traditional funnel-based approaches struggle to explain today\u2019s pipeline behavior, and why early-stage demand now requires a different operating model altogether.<\/p>\n
Breakout 2: Luna 4, March 9, 04:30 PM – 05:00 PM<\/p>\n
Traditional content syndication was built for volume. Modern GTM teams are built for precision. In this session, we\u2019ll break down how leading B2B teams are transforming content syndication from a top-of-funnel lead engine into a strategic lever within an account-based motion. Learn how to align syndication with target account strategy, orchestrate cross-functional execution across marketing and sales, and measure impact beyond raw MQL volume.<\/p>\n
Breakout 3: Luna 5-7, March 9, 04:30 PM – 05:00 PM<\/p>\n
As budgets tighten and teams stay lean, disconnected tools and manual workflows are no longer sustainable. Sit down with Nikki Molina, Director of Demand Generation at Pax8, and Hans Fischmann, VP Product at AdRoll, to explore how connected marketing systems help teams streamline operations, unlock better data, and drive measurable impact today, while laying the foundation for what\u2019s next.<\/p>\n
This session introduces the In-Person GTM Maturity Model, a practical framework for evaluating the effectiveness of your organization’s in-person events strategy. Instead of focusing on event volume or production quality, we look at how early and consistently in-person insights influence strategy, trust, and impact across your entire GTM motion. This is not a tactics deep dive.\u00a0It is a guided self-assessment designed to help you understand where your in-person strategy stands today and what actually moves you forward.<\/p>\n
Breakout 1: Luna 1-3, March 9, 04:30 PM – 05:00 PM<\/p>\n
Luna Lawn, March 9, 05:00 PM – 07:00 PM<\/p>\n
The event will feature Los Angeles-based DJ and Saxophonist Tim Lacatena. For the past decade, Lacatena has offered a blend of live sax with DJ sets has made a lasting impact at high-end events worldwide\u2014including Super Bowl LVII and opening for Alanis Morissette \u2014 that combines the versatility of a DJ with the appeal of a live musician.<\/p>\n","protected":false},"excerpt":{"rendered":"
Kick off your B2BMX journey with a full day of immersive learning and networking. Monday will feature a two keynotes speeches, dynamic conference sessions that set the tone for the days ahead, explore the Marketplace throughout the day, enjoy lunch on the show floor, and connect with solution providers and peers. After a slate of […]<\/p>\n","protected":false},"author":90,"featured_media":52070,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[19179],"tags":[19646],"topic":[19125,19388,19126,19340,19131,19132,19134,19139,19142],"class_list":["post-51990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-2026-b2bmx","topic-abm-abx","topic-account-based-marketing","topic-b2b-advertising","topic-b2b-buyers","topic-data-strategies","topic-demand-generation","topic-go-to-market-strategy","topic-marketing-operations","topic-revenue-sales-operations"],"acf":[],"yoast_head":"\n