{"id":52095,"date":"2026-03-11T11:45:13","date_gmt":"2026-03-11T15:45:13","guid":{"rendered":"https:\/\/www.demandgenreport.com\/?p=52095"},"modified":"2026-03-11T08:22:59","modified_gmt":"2026-03-11T12:22:59","slug":"b2bmx-2026-openais-dane-vahey-urges-b2b-marketers-to-adopt-a-builder-mindset","status":"publish","type":"post","link":"https:\/\/www.demandgenreport.com\/industry-news\/feature\/b2bmx-2026-openais-dane-vahey-urges-b2b-marketers-to-adopt-a-builder-mindset\/52095\/","title":{"rendered":"B2BMX 2026: OpenAI&#8217;s Dane Vahey Urges B2B Marketers to Adopt a Builder Mindset"},"content":{"rendered":"<p>B2B marketers heard from one of their own when <a href=\"https:\/\/openai.com\/\">OpenAI<\/a>\u2019s Head of B2B marketing detailed their professional capabilities in an era where artificial intelligence (AI) makes the impossible achievable.<\/p>\n<p>Dane Vahey\u2019s keynote address at <a href=\"https:\/\/b2bmarketing.exchange\/?__hstc=110021146.ca2983e699cdb20a76bb24e135380724.1760977064379.1771006120497.1771251195610.119&amp;__hssc=110021146.1.1771251195610&amp;__hsfp=c010936d0adf093ce4d567bd383898ca\">B2B Marketing Exchange (B2BMX) 2026<\/a>, powered by <a href=\"https:\/\/advertisingweek.com\/\">Advertising Week<\/a>. Vahey\u2019s <em>You Can Just Build Things<\/em> presentation addressed how motivated and curious individuals can now construct solutions that once required extensive resources.<\/p>\n<p>\u201cI&#8217;ve been privileged to be a B2B marketer my whole career. but I never felt as energized to be able to build and work in B2B marketing as I do today. I really think we are an exciting era for us as we have kind of unlimited potential of what we can accomplish,\u201d said Vahey. \u201cWe&#8217;re only going to see more people in our profession, because what you can do with these tools and what you can do with technology is truly exceptional.\u201d<\/p>\n<h3><strong>Vahey\u2019s Background<\/strong><\/h3>\n<p>Vahey was OpenAI\u2019s first B2B marketer and now leads programs that help companies of all sizes adopt AI at scale. Before that, he built Stripe\u2019s B2B marketing function and helped grow the company from a developer-first product into a global B2B organization and began his career in Salesforce\u2019s product marketing team, launching the company\u2019s first vertical product lines.<\/p>\n<p>Vahey\u2019s keynote comes at a pivotal moment for the industry, as marketing professionals navigate the transition from theoretical AI discussions to practical daily application. His core message focused on a fundamental shift in the marketer\u2019s identity, encouraging professionals to move beyond the role of operators and embrace their potential as builders.<\/p>\n<h3><strong>Developing AI User Habits<\/strong><\/h3>\n<p>After providing practical uses cases for B2B marketers to use AI, Vahey detailed seven habits that attendees should incorporate every day into their workplaces to become more proficient.<\/p>\n<p><strong>Setting a Goal.<\/strong> Users should set a goal for use that Vahey offered will lead to new use cases they may not have thought of just through natural exploration. \u201cIf you start doing this, you&#8217;re going to start kind of introducing or finding new use cases for how to leverage this model you may not have thought of just through the natural exploration,\u201d he said.<\/p>\n<p><strong>Try Something New with AI Weekly<\/strong>. Vahey explained in his weekly meeting with the managers on his team, the first 10 minutes is each participant sharing something new we did with AI in the last week. \u201cThis forces us to be experimenting with the models all the time,\u201d he said. \u201cAnd even more powerfully, we learn so much from each other.\u201d<\/p>\n<p><strong>Scale Your AI Wins.<\/strong> OpenAI created a Slack channel within their marketing organization for AI wins, where everyone posts different opportunities, prompts, short demo videos and examples of how they are leveraging technology. \u201cIt\u2019s helped me automate my training,&#8221; said Vahey. &#8220;Creating some sort of way where you&#8217;re documenting, sharing learnings and kind of aspiring across the organization is really powerful.&#8221;<\/p>\n<p><strong>Reporting and Accountability.<\/strong> Vahey has a dashboard that looks at his team&#8217;s usage in AI every single week. \u201cI can look across the team and say, \u2018Okay, we&#8217;re spiking here\u2019 \u2026but there&#8217;s other areas of the program where we&#8217;re not utilizing these features,\u201d he said. \u201cWe get feedback from the team, or potentially do a training, or try to find some other use cases.\u201d<img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-52097\" title=\"b2bmx headshotstories 260310 0003\" src=\"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2026\/03\/b2bmx_headshotstories_260310_0003-300x200.jpg\" alt=\"b2bmx headshotstories 260310 0003\" width=\"300\" height=\"200\" \/><\/p>\n<p><strong>Find Champions<\/strong>. Recognize the people that bring a higher level of interest that want to build, making sure to provide them an opportunity and a platform to show different use cases they&#8217;re building with AI. \u201cThe best orgs I&#8217;ve seen have different champions embedded in almost every single team,\u201d explained Vahey. \u201cThey&#8217;re kind of guiding everyone along in this journey, making sure everyone&#8217;s up leveling their skills.\u201d<\/p>\n<p><strong>AI Adoption Should Come from the Top.<\/strong> Leaders should be using AI. Greg Brockman, one at OpenAI co-founders, mandated that anyone that was building and coding had to default to using Codex, using agents first before writing code. \u201cThis was really powerful, coming from a leader as Greg was a CTO\u2014 he knows exactly what goes into writing code, and he wouldn&#8217;t say this unless he believed we&#8217;re truly ready,\u201d said Vahey. \u201cThe fact that someone that is so close and in the weeds to the actual work is actually saying this is the change I believe in and gave permission to the rest of the engineers to fully adopt Codex for writing code. That\u00a0 was a really big transformative moment.\u201d<\/p>\n<p><strong>Make Time to Use AI.<\/strong> One of the paradoxes with AI is we are so busy that users and teams do not have time to experiment. Vahey&#8217;s team gathers for 90 minutes every couple weeks to build together as they share their learnings. \u201cPlaying with the technology, it sparks joy,\u201d said Vahey. \u201cWe&#8217;ll make it fun, lot prizes\u2026I find it incredibly powerful.\u201d<\/p>\n<h3><strong>Crossover of B2B Knowledge<\/strong><\/h3>\n<p>Vahey told those gathered that through his demos he showed that B2B marketers don&#8217;t need to have a technical background, but to use the taste, intelligence and curiosity they have developed over their career when they are using AI tools.<\/p>\n<p>\u201cYou&#8217;re going to increase your output, you&#8217;re going to increase your impact, leveraging this technology and adopting this builder mindset,\u201d he said. \u201cI&#8217;ve lived this. I know you guys pain and your glory as well. I feel really privileged to share a little bit about things on the side, and hopefully this inspired you to go and build some more.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>B2B marketers heard from one of their own when OpenAI\u2019s Head of B2B marketing detailed their professional capabilities in an era where artificial intelligence (AI) makes the impossible achievable. Dane Vahey\u2019s keynote address at B2B Marketing Exchange (B2BMX) 2026, powered by Advertising Week. Vahey\u2019s You Can Just Build Things presentation addressed how motivated and curious [&hellip;]<\/p>\n","protected":false},"author":90,"featured_media":52096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[19359],"tags":[18613,20579,14105,10164,20202,20414,10934,20209],"topic":[],"class_list":["post-52095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feature","tag-advertising-week","tag-ai-innovation","tag-artificial-intelligence","tag-b2b-marketing","tag-b2bmx-2026","tag-dane-vahey","tag-marketing-strategy","tag-openai"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2BMX 2026: OpenAI&#039;s Dane Vahey Urges B2B Marketers to Adopt a Builder Mindset - 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