{"id":52219,"date":"2026-03-26T12:00:37","date_gmt":"2026-03-26T16:00:37","guid":{"rendered":"https:\/\/www.demandgenreport.com\/?p=52219"},"modified":"2026-03-23T12:44:56","modified_gmt":"2026-03-23T16:44:56","slug":"multiply-raises-9-5m-focused-on-b2b-self-learning-ads","status":"publish","type":"post","link":"https:\/\/www.demandgenreport.com\/industry-news\/news-brief\/multiply-raises-9-5m-focused-on-b2b-self-learning-ads\/52219\/","title":{"rendered":"Multiply Raises $9.5M, Focused on B2B Self-Learning Ads"},"content":{"rendered":"

Multiply<\/a>, touted as the first artificial intelligence (AI)-native media agency for B2B companies, has\u00a0 emerged from stealth with $9.5 million in funding to introduce what it calls the next paradigm: Self-Learning Advertising<\/p>\n

Multiply officials charaterize self-learning advertising as ads which use internal data to continuously get better on their own. Multiply was founded by Matt Jayson, formerly at Google and Brex, and Ashish Warty, formerly SVP Engineering at HackerOne and engineering leader at Dropbox and Airship.<\/p>\n

The funding round was led by Mayfield, with participation from Sorenson Capital, Instacart Co-Founder Max Mullen, Google Head of Gemini and Google Labs Josh Woodward, and executives from HubSpot, Braze, Issuu, Brex, Sierra, and Common Room among others.<\/p>\n

Multiply\u2019s Matt Jayson <\/strong><\/h3>\n

Multiply focuses on Google Search ads and LinkedIn ads, connecting directly to sales call recordings, CRMs, and ad platform performance data to generate new creative and messaging aligned to why buyers choose a company over competitors. Hundreds of structured experiments run continuously, refining audiences, copy, and creative, so campaigns improve every week\u2013instead of declining.<\/p>\n

Jayson explains that \u201cmodern companies already have all the data needed to create radically better ads. Sales conversations, CRM systems, and pipeline outcomes reveal exactly why customers buy\u2014 yet those insights rarely make their way into ad campaigns fast enough.\u201d<\/p>\n

AI Personalization<\/strong><\/h3>\n

Multiply\u2019s Customer Insights AI Agent extracts real customer language from sales calls and uses it to personalize ads. The ICP Agent analyzes closed-won deals to refine targeting. The Quality Score Agent continuously tune copy and keyword alignment. The Creative Design Agent refreshes images weekly. The A\/B Testing Agent runs hundreds of experiments, quickly identifying winners and cutting losers.<\/p>\n

\u201cTogether, these systems allow Multiply to iterate faster than any traditional agency model,\u201d said Warty. \u201cBrand safety is paramount. Every campaign includes human oversight from experienced media buyers, and we work within each customer\u2019s brand and compliance requirements. We move as fast as their teams and systems allow.\u201d<\/p>\n

While Multiply launched first with Google and LinkedIn ads, the company says its infrastructure was designed for emerging AI-driven ad platforms like ChatGPT ads. Multiply is already helping its customers prepare for ChatGPT ads. All campaign learnings and experimentation systems can extend directly into new formats, including conversational and AI-driven advertising experiences.<\/p>\n

Company Goals<\/strong><\/h3>\n

Early customers report outsized impact in sales pipeline generated from ads. Vanta, a leader in security automation, reported 770% more sales meetings<\/p>\n

Multiply\u2019s goals is to \u201chelp companies get discovered by their dream customers,\u201d said Jayson. \u201cTo do this, we\u2019ve built the world\u2019s most insatiable AI agent. Just like a great growth marketer, it\u2019s never satisfied. There\u2019s never enough pipeline. So it keeps learning, testing, and finding ways to get better.\u201d<\/p>\n

Looking ahead, Multiply will expand into a full omni-channel ad buyer for B2B companies, enabling businesses to launch and optimize advertising across all major platforms from a single system. As new AI-powered advertising channels emerge, the company aims to help customers adopt them early while continuing to outperform across existing platforms.<\/p>\n

For more information please visit\u00a0https:\/\/gomultiply.com\/<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Multiply, touted as the first artificial intelligence (AI)-native media agency for B2B companies, has\u00a0 emerged from stealth with $9.5 million in funding to introduce what it calls the next paradigm: Self-Learning Advertising Multiply officials charaterize self-learning advertising as ads which use internal data to continuously get better on their own. Multiply was founded by Matt […]<\/p>\n","protected":false},"author":90,"featured_media":52229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[19360],"tags":[20676,20675,20671,20596,20674,15844,10164,16105,20673,20678,20677,20672],"topic":[19126,19135,19140,19141],"class_list":["post-52219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-brief","tag-ad-experiments","tag-advertising-optimization","tag-ai-advertising","tag-ai-personalization","tag-ai-driven-campaigns","tag-b2b-growth","tag-b2b-marketing","tag-google-ads","tag-linkedin-ads","tag-multiply","tag-omni-channel-advertising","tag-self-learning-ads","topic-b2b-advertising","topic-growth-marketing","topic-personalization","topic-predictive-marketing"],"acf":[],"yoast_head":"\nMultiply Raises $9.5M, Focused on B2B Self-Learning Ads - 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