{"id":52267,"date":"2026-03-30T15:00:04","date_gmt":"2026-03-30T19:00:04","guid":{"rendered":"https:\/\/www.demandgenreport.com\/?p=52267"},"modified":"2026-03-26T08:22:12","modified_gmt":"2026-03-26T12:22:12","slug":"informa-techtarget-launches-two-new-content-solutions","status":"publish","type":"post","link":"https:\/\/www.demandgenreport.com\/industry-news\/news-brief\/informa-techtarget-launches-two-new-content-solutions\/52267\/","title":{"rendered":"Informa TechTarget Launches Two New Content Solutions"},"content":{"rendered":"<p><a href=\"https:\/\/www.informatechtarget.com\/\">Informa TechTarget<\/a> recently announced the launch of two new content strategy solutions: the AI Visibility Audit and the GEO (Generative Engine Optimization) Topic Planner.<\/p>\n<p>Designed as part of a strategic partnership to help businesses succeed in the artificial intelligence (AI) era, these innovative solutions empower marketers to enhance their brand\u2019s discoverability, visibility, and authority in an increasingly AI-driven landscape, according to company officials.<\/p>\n<p>With the AI Visibility Audit, Informa TechTarget will help marketers understand how audiences encounter their brand through AI, identify visibility and accuracy gaps, and provide an actionable roadmap to improve discoverability, visibility, and authority. The GEO Topic Planner is designed to align brands\u2019 content plans with AI systems\u2019 evolving preferences, to help brands build topical authority and avoid wasted content efforts and marketing spend.<\/p>\n<h3><strong>Informa TechTarget\u2019s Gary Nugent<\/strong><\/h3>\n<p>Gary Nugent, CEO of Informa TechTarget, noted that B2B organizations have only just begun to tap into the transformative potential of AI to drive innovation in products, services, and customer engagement.<\/p>\n<p>\u201cAs the indispensable growth partner to the B2B sector, Informa TechTarget is committed to ensuring our client partners are at the forefront of this pivotal shift,\u201d said Nugent in a statement. \u201cWe\u2019re in a unique position to move the B2B sector forward in its adoption of, and preparedness for, all the ways in which AI is rapidly changing the B2B marketing and sales landscape, due to our expansive set of market and buyer insights, top-of-the-line content studio, marketing and tech expertise, and expansive network of industry-leading media properties.\u201d<\/p>\n<h3><strong>Response to an AI World<\/strong><\/h3>\n<p>The new offerings come as GEO\u2014sometimes referred to as AIO (Artificial Intelligence Optimization), AEO (Answer Engine Optimization), AISO (AI Search Optimization), and LLMO (Language Learning Model Optimization)\u2014is an emerging practice as marketers adapt to the growing trend of zero-click search, or the shift of individual consumer and B2B buyer research from search engines to AI answer engines, such as ChatGPT, Perplexity, Claude, Microsoft CoPilot and Google Gemini.<\/p>\n<p>A <a href=\"https:\/\/www.bain.com\/insights\/understanding-the-five-types-of-ai-consumers\/\">Bain &amp; Company<\/a> survey found that \u201cabout 80% of consumers now rely on \u2018zero-click\u2019 results in at least 40% of their searches.\u201d And research by <a href=\"https:\/\/www.forrester.com\/report\/messaging-for-a-zero-click-world\/RES184052\">Forrester finds that \u201cB2B buyers are adopting AI-powered search<\/a> at three times the rate of consumers.\u201d<\/p>\n<p>In addition to its brand-to-demand marketing solutions and services, Informa TechTarget manages a diverse portfolio of highly targeted media sites, including Dark Reading, Cybersecurity Dive, and Computer Weekly. In 2025, Informa TechTarget increased AI-driven traffic to these sites by 235%, and quadrupled membership sign-ups from AI referrals.<\/p>\n<h3><strong>Informa TechTarget\u2019s Offerings<\/strong><\/h3>\n<p>Both AI Visibility Audit and the GEO Topic Planner are informed by a combination of Informa TechTarget\u2019s expertise in areas spanning content strategy, demand intelligence, and AI; its exclusive buyer intent signal data and insights; and its own experience with AI-driven audience engagement as a publisher.<\/p>\n<p>\u201cMarketers are seeing the need and opportunity to leverage AI search as a channel to drive prospect engagement, but not everyone has the expertise, data, and tools to do so effectively yet,\u201d said Jane Qin-Medeiros, Executive Vice President, Brand &amp; Content at Informa TechTarget. \u201cWith these powerful new AI visibility and GEO content solutions, we\u2019re empowering our clients with the latest expertise and tools to ensure their brands are visible, trusted, and aligned with AI-driven shifts in audience behavior.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Informa TechTarget recently announced the launch of two new content strategy solutions: the AI Visibility Audit and the GEO (Generative Engine Optimization) Topic Planner. Designed as part of a strategic partnership to help businesses succeed in the artificial intelligence (AI) era, these innovative solutions empower marketers to enhance their brand\u2019s discoverability, visibility, and authority in [&hellip;]<\/p>\n","protected":false},"author":90,"featured_media":52299,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[19360],"tags":[20717,20715,20036,19683,20565,20716,19869,20718,20719,20720],"topic":[19340,19128,19132,19134,19138],"class_list":["post-52267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-brief","tag-ai-visibility-audit","tag-ai-driven-content-strategy","tag-answer-engine-optimization","tag-b2b-buyer-engagement","tag-b2b-marketing-innovation","tag-brand-visibility-optimization","tag-generative-engine-optimization","tag-geo-topic-planner","tag-informa-techtarget-news","tag-zero-click-search-trends","topic-b2b-buyers","topic-content-strategy","topic-demand-generation","topic-go-to-market-strategy","topic-marketing-analytics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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