{"id":52345,"date":"2026-04-10T07:00:50","date_gmt":"2026-04-10T11:00:50","guid":{"rendered":"https:\/\/www.demandgenreport.com\/?p=52345"},"modified":"2026-04-02T09:34:17","modified_gmt":"2026-04-02T13:34:17","slug":"ready-to-target-buying-groups-take-a-systematic-approach","status":"publish","type":"post","link":"https:\/\/www.demandgenreport.com\/demanding-views\/ready-to-target-buying-groups-take-a-systematic-approach\/52345\/","title":{"rendered":"Ready to Target Buying Groups? Take a Systematic Approach"},"content":{"rendered":"

A hot trend in B2B marketing is to identify all of the stakeholders or decision makers and market to the entire group with relevant campaigns. Forrester\u00a0<\/a>estimates that for B2B purchases, a buying group can have as many as 13 people, each playing a specific role in the decision-making process.<\/p>\n

For B2B marketers just getting started with buying groups, the first step is to identify the different stakeholder roles, from champion to procurement to technical implementation lead. Each stakeholder profile will then map to specific titles and roles at target companies, producing audience segments. But, before B2B marketers check the box and move on to \u201cstep two\u201d\u2014 it\u2019s important to note that the first step isn\u2019t really a step at all, but an ongoing process that needs to be continuously managed and updated.<\/p>\n

The reason is that audience segments can quickly get outdated. And when targeting a buying group, the network effect can amplify outdated audience segments quickly. Buying groups also mean different things in different companies, and B2B marketers need to pick up on those nuances and fine tune their approach to become more effective with each target account.<\/p>\n

The Ever-Changing<\/strong>\u00a0Buying Group<\/strong><\/h3>\n

Companies are like organisms. There\u2019s M&A, restructuring, and shifts in strategy that can affect buying groups.\u00a0 At the individual level, people change due to promotions, internal transfers, job changes, maternity leave, reorgs, layoffs, contractors etc. We see consistent and meaningful contact and role changes occurring within months, not quarters or years, in active segments. On average the data degrades 2\u20135% per month. It doesn\u2019t fail all at once, rather it erodes in layers with role relevance and buying group alignment deteriorating long before emails stop working\u2014making continuous validation and refreshing essential.<\/p>\n

Volatility is especially prevalent in high growth industries like tech, marketing and ops. 25-40% of buying group members can change within 6 months which leads to champions disappearing, buyers getting promoted or leaving. Decision-making authority starts shifting silently, so continuing to target the former decision maker leaves a gap in the current role owner.<\/p>\n

Job title and employer change most frequently, and those shifts cascade into persona accuracy, buying group integrity, and activation performance\u2014making continuous validation more important than record volume. Understanding that these job-related attributes change even when a contact stays at the same company is vital. Tracking internal movement is almost more important than company changes. As responsibilities shift, buying and decision making changes.<\/p>\n

Managing the Buying Group System<\/strong><\/h3>\n

Static buying group assumptions drive waste\u2014 assuming 6\u201312 month stability leads to mistargeted spend, missed influencers, and stalled deals. Roles persist, but people, influence, and intent change continuously.<\/p>\n

To succeed, buying groups should be treated as living systems. Marketers should continuously monitor data and insights to understand patterns that can ensure they are updating and improving buying groups at the proper cadence.<\/p>\n

    \n
  • Buying group volatility:<\/strong> How frequently does the typical buying group composition change? (e.g., every 30, 60, or 90 days)<\/li>\n
  • Role stability:<\/strong> How often do individual titles\/roles shift within buying groups?<\/li>\n
  • Core buying group composition:<\/strong> What are the most common titles consistently involved? What are the surprise titles?<\/li>\n
  • Industry variations:<\/strong> How does buying group size differ across industries (manufacturing vs. tech vs. finance, etc.)?<\/li>\n
  • Geographic patterns:<\/strong> Do buying group sizes vary by country\/region?<\/li>\n<\/ul>\n

    Keeping tabs on these patterns can help marketers create a plan to update and refresh buying groups often enough to get ahead of changes.<\/p>\n

    Marketers should also continuously improve the accuracy of buying groups for top target accounts, because each organization is different. At one company, the CFO\u2019s office holds the final decisions, while at another, a separate procurement group makes the final call. Each nuance about buying groups at a specific organization makes marketing and sales more accurate and more relevant.<\/p>\n

    Supporting The Buying Group Reality<\/strong><\/h3>\n

    Maintaining an accurate picture of each stakeholder requires access to high quality data that\u2019s frequently updated, and the more types of data marketers have access to, the more accurate their understanding.<\/p>\n

    Even with accurate demographic and firmographic data, there can still be change within the buying group that affects marketing as a purchase process progresses. The influence paths for the role owner can shift mid-cycle due to budget owners changing, legal\/procurement getting pulled in late, security suddenly becoming a blocker, or the exec sponsor disengaging. Buying groups expand and contract as deals mature.<\/p>\n

    This is where added insights such as intent data can be valuable. Intent is dynamic, not durable, so interest spikes and shifts by persona and topic need to be continually monitored as signals from last-quarter may be unreliable.<\/p>\n

    Focusing on buying groups can deliver great results, so putting a system in place is well worth the effort. Getting to know the nuances of a target account not only produces better marketing results, it enhances the connections that the sales team can make, creating stronger ties and shorter buying cycles.<\/p>\n

    \"KarieKarie\u00a0Burt, Chief Data and Privacy Officer, is a seasoned expert with over 20 years in B2B growth using data-driven solutions. Specializing in global data privacy, GDPR, and digital marketing strategies, particularly in Asia, she optimizes international data procurement and compliance.\u00a0Karie\u00a0advises on European Data Protection laws and cultural nuances for non-U.S. markets. Recognized by GRC World as a leading Woman in Privacy (2022), she champions responsible B2B marketing while respecting privacy rights. A member of the IAPP, her leadership extends to M&A activities.\u00a0Karie\u00a0enjoys international travel and her two unruly rescue dogs.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    A hot trend in B2B marketing is to identify all of the stakeholders or decision makers and market to the entire group with relevant campaigns. Forrester\u00a0estimates that for B2B purchases, a buying group can have as many as 13 people, each playing a specific role in the decision-making process. For B2B marketers just getting started […]<\/p>\n","protected":false},"author":90,"featured_media":52413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[19181],"tags":[11727,18157,9808,10537,11043,20786,11579,20785],"topic":[19340,19131,19132,19138,19357,19142],"class_list":["post-52345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-demanding-views","tag-b2b-buyers","tag-data-strategies","tag-demand-generation","tag-marketing-analytics","tag-marketing-operations","tag-measurement-attribution","tag-personalization","tag-revenue-sales-operations","topic-b2b-buyers","topic-data-strategies","topic-demand-generation","topic-marketing-analytics","topic-measurement-attribution","topic-revenue-sales-operations"],"acf":[],"yoast_head":"\nReady to Target Buying Groups? Take a Systematic Approach - Demand Gen Report<\/title>\n<meta name=\"description\" content=\"Discover how B2B marketers can effectively target buying groups by continuously managing audience segments, leveraging high-quality data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.demandgenreport.com\/demanding-views\/ready-to-target-buying-groups-take-a-systematic-approach\/52345\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ready to Target Buying Groups? Take a Systematic Approach - Demand Gen Report\" \/>\n<meta property=\"og:description\" content=\"Discover how B2B marketers can effectively target buying groups by continuously managing audience segments, leveraging high-quality data.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.demandgenreport.com\/demanding-views\/ready-to-target-buying-groups-take-a-systematic-approach\/52345\/\" \/>\n<meta property=\"og:site_name\" content=\"Demand Gen Report\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-10T11:00:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2026\/04\/DGR-Karie-Burt-Anteriad-Buying-Groups-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"James Hickey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karie Burt - Chief Data and Privacy Officer, Anteriad\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/demanding-views\\\/ready-to-target-buying-groups-take-a-systematic-approach\\\/52345\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/demanding-views\\\/ready-to-target-buying-groups-take-a-systematic-approach\\\/52345\\\/\"},\"author\":{\"name\":\"James Hickey\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/#\\\/schema\\\/person\\\/9e647558142509beb842103faed4069f\"},\"headline\":\"Ready to Target Buying Groups? Take a Systematic Approach\",\"datePublished\":\"2026-04-10T11:00:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/demanding-views\\\/ready-to-target-buying-groups-take-a-systematic-approach\\\/52345\\\/\"},\"wordCount\":928,\"image\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/demanding-views\\\/ready-to-target-buying-groups-take-a-systematic-approach\\\/52345\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/DGR-Karie-Burt-Anteriad-Buying-Groups-.png\",\"keywords\":[\"B2B buyers\",\"data strategies\",\"demand generation\",\"Marketing analytics\",\"marketing operations\",\"Measurement & Attribution\",\"personalization\",\"Revenue\\\/Sales Operations\"],\"articleSection\":[\"Demanding Views\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/demanding-views\\\/ready-to-target-buying-groups-take-a-systematic-approach\\\/52345\\\/\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/demanding-views\\\/ready-to-target-buying-groups-take-a-systematic-approach\\\/52345\\\/\",\"name\":\"Ready to Target Buying Groups? Take a Systematic Approach - Demand Gen Report\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/demanding-views\\\/ready-to-target-buying-groups-take-a-systematic-approach\\\/52345\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/demanding-views\\\/ready-to-target-buying-groups-take-a-systematic-approach\\\/52345\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/DGR-Karie-Burt-Anteriad-Buying-Groups-.png\",\"datePublished\":\"2026-04-10T11:00:50+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/#\\\/schema\\\/person\\\/9e647558142509beb842103faed4069f\"},\"description\":\"Discover how B2B marketers can effectively target buying groups by continuously managing audience segments, leveraging high-quality data.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/demanding-views\\\/ready-to-target-buying-groups-take-a-systematic-approach\\\/52345\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.demandgenreport.com\\\/demanding-views\\\/ready-to-target-buying-groups-take-a-systematic-approach\\\/52345\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/demanding-views\\\/ready-to-target-buying-groups-take-a-systematic-approach\\\/52345\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/DGR-Karie-Burt-Anteriad-Buying-Groups-.png\",\"contentUrl\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/DGR-Karie-Burt-Anteriad-Buying-Groups-.png\",\"width\":800,\"height\":450,\"caption\":\"DGR Karie\u00a0Burt Anteriad Buying Groups\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/demanding-views\\\/ready-to-target-buying-groups-take-a-systematic-approach\\\/52345\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.demandgenreport.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ready to Target Buying Groups? Take a Systematic Approach\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/#website\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/\",\"name\":\"Demand Gen Report\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.demandgenreport.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/#\\\/schema\\\/person\\\/9e647558142509beb842103faed4069f\",\"name\":\"James Hickey\",\"url\":\"\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ready to Target Buying Groups? Take a Systematic Approach - Demand Gen Report","description":"Discover how B2B marketers can effectively target buying groups by continuously managing audience segments, leveraging high-quality data.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.demandgenreport.com\/demanding-views\/ready-to-target-buying-groups-take-a-systematic-approach\/52345\/","og_locale":"en_US","og_type":"article","og_title":"Ready to Target Buying Groups? Take a Systematic Approach - Demand Gen Report","og_description":"Discover how B2B marketers can effectively target buying groups by continuously managing audience segments, leveraging high-quality data.","og_url":"https:\/\/www.demandgenreport.com\/demanding-views\/ready-to-target-buying-groups-take-a-systematic-approach\/52345\/","og_site_name":"Demand Gen Report","article_published_time":"2026-04-10T11:00:50+00:00","og_image":[{"width":800,"height":450,"url":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2026\/04\/DGR-Karie-Burt-Anteriad-Buying-Groups-.png","type":"image\/png"}],"author":"James Hickey","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Karie Burt - Chief Data and Privacy Officer, Anteriad","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.demandgenreport.com\/demanding-views\/ready-to-target-buying-groups-take-a-systematic-approach\/52345\/#article","isPartOf":{"@id":"https:\/\/www.demandgenreport.com\/demanding-views\/ready-to-target-buying-groups-take-a-systematic-approach\/52345\/"},"author":{"name":"James Hickey","@id":"https:\/\/www.demandgenreport.com\/#\/schema\/person\/9e647558142509beb842103faed4069f"},"headline":"Ready to Target Buying Groups? Take a Systematic Approach","datePublished":"2026-04-10T11:00:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.demandgenreport.com\/demanding-views\/ready-to-target-buying-groups-take-a-systematic-approach\/52345\/"},"wordCount":928,"image":{"@id":"https:\/\/www.demandgenreport.com\/demanding-views\/ready-to-target-buying-groups-take-a-systematic-approach\/52345\/#primaryimage"},"thumbnailUrl":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2026\/04\/DGR-Karie-Burt-Anteriad-Buying-Groups-.png","keywords":["B2B buyers","data strategies","demand generation","Marketing analytics","marketing operations","Measurement & Attribution","personalization","Revenue\/Sales Operations"],"articleSection":["Demanding Views"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.demandgenreport.com\/demanding-views\/ready-to-target-buying-groups-take-a-systematic-approach\/52345\/","url":"https:\/\/www.demandgenreport.com\/demanding-views\/ready-to-target-buying-groups-take-a-systematic-approach\/52345\/","name":"Ready to Target Buying Groups? Take a Systematic Approach - Demand Gen Report","isPartOf":{"@id":"https:\/\/www.demandgenreport.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.demandgenreport.com\/demanding-views\/ready-to-target-buying-groups-take-a-systematic-approach\/52345\/#primaryimage"},"image":{"@id":"https:\/\/www.demandgenreport.com\/demanding-views\/ready-to-target-buying-groups-take-a-systematic-approach\/52345\/#primaryimage"},"thumbnailUrl":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2026\/04\/DGR-Karie-Burt-Anteriad-Buying-Groups-.png","datePublished":"2026-04-10T11:00:50+00:00","author":{"@id":"https:\/\/www.demandgenreport.com\/#\/schema\/person\/9e647558142509beb842103faed4069f"},"description":"Discover how B2B marketers can effectively target buying groups by continuously managing audience segments, leveraging high-quality data.","breadcrumb":{"@id":"https:\/\/www.demandgenreport.com\/demanding-views\/ready-to-target-buying-groups-take-a-systematic-approach\/52345\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.demandgenreport.com\/demanding-views\/ready-to-target-buying-groups-take-a-systematic-approach\/52345\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.demandgenreport.com\/demanding-views\/ready-to-target-buying-groups-take-a-systematic-approach\/52345\/#primaryimage","url":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2026\/04\/DGR-Karie-Burt-Anteriad-Buying-Groups-.png","contentUrl":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2026\/04\/DGR-Karie-Burt-Anteriad-Buying-Groups-.png","width":800,"height":450,"caption":"DGR Karie\u00a0Burt Anteriad Buying Groups"},{"@type":"BreadcrumbList","@id":"https:\/\/www.demandgenreport.com\/demanding-views\/ready-to-target-buying-groups-take-a-systematic-approach\/52345\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.demandgenreport.com\/"},{"@type":"ListItem","position":2,"name":"Ready to Target Buying Groups? Take a Systematic Approach"}]},{"@type":"WebSite","@id":"https:\/\/www.demandgenreport.com\/#website","url":"https:\/\/www.demandgenreport.com\/","name":"Demand Gen Report","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.demandgenreport.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.demandgenreport.com\/#\/schema\/person\/9e647558142509beb842103faed4069f","name":"James Hickey","url":""}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/demandgenreport.com\/demanding-views\/ready-to-target-buying-groups-take-a-systematic-approach\/52345\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Ready to Target Buying Groups? Take a Systematic Approach","url":"http:\/\/www.demandgenreport.com\/demanding-views\/ready-to-target-buying-groups-take-a-systematic-approach\/52345\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.demandgenreport.com\/demanding-views\/ready-to-target-buying-groups-take-a-systematic-approach\/52345\/"},"thumbnailUrl":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2026\/04\/DGR-Karie-Burt-Anteriad-Buying-Groups--150x150.png","image":{"@type":"ImageObject","url":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2026\/04\/DGR-Karie-Burt-Anteriad-Buying-Groups-.png"},"articleSection":"Demanding Views","author":[{"@type":"Person","name":"James Hickey"}],"creator":["James Hickey"],"publisher":{"@type":"Organization","name":"Demand Gen Report","logo":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2024\/01\/dgr_v3_funnel-1.png"},"keywords":["b2b buyers","data strategies","demand generation","marketing analytics","marketing operations","measurement & attribution","personalization","revenue\/sales operations"],"dateCreated":"2026-04-10T11:00:50Z","datePublished":"2026-04-10T11:00:50Z","dateModified":"2026-04-10T11:00:50Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Ready to Target Buying Groups? Take a Systematic Approach\",\"url\":\"http:\\\/\\\/www.demandgenreport.com\\\/demanding-views\\\/ready-to-target-buying-groups-take-a-systematic-approach\\\/52345\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.demandgenreport.com\\\/demanding-views\\\/ready-to-target-buying-groups-take-a-systematic-approach\\\/52345\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/DGR-Karie-Burt-Anteriad-Buying-Groups--150x150.png\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/DGR-Karie-Burt-Anteriad-Buying-Groups-.png\"},\"articleSection\":\"Demanding Views\",\"author\":[{\"@type\":\"Person\",\"name\":\"James Hickey\"}],\"creator\":[\"James Hickey\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"Demand Gen Report\",\"logo\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/dgr_v3_funnel-1.png\"},\"keywords\":[\"b2b buyers\",\"data strategies\",\"demand generation\",\"marketing analytics\",\"marketing operations\",\"measurement & attribution\",\"personalization\",\"revenue\\\/sales operations\"],\"dateCreated\":\"2026-04-10T11:00:50Z\",\"datePublished\":\"2026-04-10T11:00:50Z\",\"dateModified\":\"2026-04-10T11:00:50Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/demandgenreport.com\/p.js"},"_links":{"self":[{"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/posts\/52345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/users\/90"}],"replies":[{"embeddable":true,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/comments?post=52345"}],"version-history":[{"count":3,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/posts\/52345\/revisions"}],"predecessor-version":[{"id":52415,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/posts\/52345\/revisions\/52415"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/media\/52413"}],"wp:attachment":[{"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/media?parent=52345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/categories?post=52345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/tags?post=52345"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/topic?post=52345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}