{"id":52546,"date":"2026-04-22T15:00:55","date_gmt":"2026-04-22T19:00:55","guid":{"rendered":"https:\/\/www.demandgenreport.com\/?p=52546"},"modified":"2026-04-16T09:12:34","modified_gmt":"2026-04-16T13:12:34","slug":"canva-acquisitions-expands-marketing-ai-capabilities","status":"publish","type":"post","link":"https:\/\/www.demandgenreport.com\/industry-news\/news-brief\/canva-acquisitions-expands-marketing-ai-capabilities\/52546\/","title":{"rendered":"Canva Acquisitions Expands Marketing AI Capabilities"},"content":{"rendered":"<h3 class=\"mb-3 text-sm last:mb-0\"><strong class=\"font-semibold\">Key Takeaways:<\/strong><\/h3>\n<ul>\n<li><em>Canva&#8217;s acquisition of Simtheory and Ortto enhances its AI capabilities, enabling end-to-end marketing lifecycle management.<\/em><\/li>\n<li><em>The move positions Canva as a leader in AI-driven marketing automation, integrating design, collaboration, and customer data tools.<\/em><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.canva.com\/\">Canva<\/a> has acquired <a href=\"https:\/\/simtheory.ai\/\">Simtheory<\/a>, an artificial intelligence (AI) workspace and collaboration platform for building custom agents, and <a href=\"https:\/\/ortto.com\/\">Ortto<\/a>, a customer data and marketing automation company, as part of its continued investment in powerful AI and marketing automation.<\/p>\n<p>Cliff Obrecht, Co-Founder and Chief Operations Officer at Canva, said Simtheory accelerates their evolution from a design platform with AI tools, to an AI platform with design and productivity tools at its core. Ortto is seen as strengthening their ability to power the entire marketing and content lifecycle through Canva Grow, from planning and creating to publishing and optimising across every channel.<\/p>\n<h3><strong>Why the Simtheory and Ortto Purchase<\/strong><\/h3>\n<p>Both companies were founded by Chris and Mike Sharkey, previously founders of Stayz, which was acquired by Fairfax Media. They will join Canva in leadership roles across the company\u2019s AI and marketing technology teams.<\/p>\n<p>\u201c[Simtheory and Ortto] built exceptional teams and technology, and this acquisition marks an important step toward evolving Canva from a design tool into the system where work happens end-to-end, whether it\u2019s a quick idea or a full campaign,\u201d said Obrecht in a statement.<\/p>\n<h3><strong>AI Platform<\/strong><strong>\u2028<\/strong><\/h3>\n<p>With AI making it easier than ever to get started, generating something is only one step in a much bigger process. For most workers, bringing an idea to life is still too complex and disconnected, spread across too many tools, tabs, and workflows.<\/p>\n<p>Known for its work in AI-powered collaboration and multi-model systems, Simtheory allows teams to apply the latest models across a wide range of use cases, and easily set up agentic systems that meet their needs. Since launching, it has quickly gained traction among teams exploring how AI can move beyond generation into execution.<\/p>\n<p>Ortto combines a customer data platform with powerful marketing automation, enabling teams to design and orchestrate journeys across email, SMS, push notifications, in-app messaging, forms, and surveys, all within a single system. With an event-driven architecture and no-code integrations, Ortto makes it easy to connect and activate customer data in real time, helping teams deliver more personalized and effective campaigns at scale. The platform has more than 11,000 customers across 190 countries.<\/p>\n<h3><strong>Canva\u2019s Growth Plan<\/strong><\/h3>\n<p>The acquisition strengthens Canva Grow and builds on Canva\u2019s recent additions of MagicBrief, MangoAI, and Doohly, accelerating its ability to power the full marketing and content lifecycle, from ideation and creation through to deployment, measurement, and optimisation.<\/p>\n<p>The Ortto team will continue to support and maintain the Ortto product while bringing their expertise to Canva Grow.<\/p>\n<p>\u201cWe\u2019re thrilled to be joining Canva. The opportunity to bring our technology to the quarter of a billion people using Canva every month and to help more people make the most of AI in their everyday work is incredibly exciting to us. It\u2019s rare to find such strong alignment in mission and values,\u201d said Mike Sharkey, Co-Founder and Chief Executive Officer of Ortto and Simtheory. \u201cFrom day one, we\u2019ve been working to make complex things simple with both Simtheory and Ortto, and we can\u2019t wait to continue doing that on an even larger scale as part of Canva.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways: Canva&#8217;s acquisition of Simtheory and Ortto enhances its AI capabilities, enabling end-to-end marketing lifecycle management. The move positions Canva as a leader in AI-driven marketing automation, integrating design, collaboration, and customer data tools. Canva has acquired Simtheory, an artificial intelligence (AI) workspace and collaboration platform for building custom agents, and Ortto, a customer [&hellip;]<\/p>\n","protected":false},"author":90,"featured_media":52570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[19360],"tags":[10516,14153,19304,11427,11552,9806,20845,20844,11579,20843],"topic":[19134,19135,19139,19144],"class_list":["post-52546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-brief","tag-acquisitions","tag-ai","tag-canva","tag-collaboration","tag-customer-data","tag-marketing-automation","tag-marketing-lifecycle","tag-ortto","tag-personalization","tag-simtheory","topic-go-to-market-strategy","topic-growth-marketing","topic-marketing-operations","topic-social-mobile"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Canva Acquisitions Expands Marketing AI Capabilities - Demand Gen Report<\/title>\n<meta name=\"description\" content=\"Canva acquires Simtheory &amp; Ortto to enhance AI-powered marketing automation, strengthening its ability to manage the full marketing lifecycle\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.demandgenreport.com\/industry-news\/news-brief\/canva-acquisitions-expands-marketing-ai-capabilities\/52546\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Canva Acquisitions Expands Marketing AI Capabilities - Demand Gen Report\" \/>\n<meta property=\"og:description\" content=\"Canva acquires Simtheory &amp; Ortto to enhance AI-powered marketing automation, strengthening its ability to manage the full marketing lifecycle\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.demandgenreport.com\/industry-news\/news-brief\/canva-acquisitions-expands-marketing-ai-capabilities\/52546\/\" \/>\n<meta property=\"og:site_name\" content=\"Demand Gen Report\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-22T19:00:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2026\/04\/Canva-Purchase-Adobe.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"471\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"James Hickey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"James Hickey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/industry-news\\\/news-brief\\\/canva-acquisitions-expands-marketing-ai-capabilities\\\/52546\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/industry-news\\\/news-brief\\\/canva-acquisitions-expands-marketing-ai-capabilities\\\/52546\\\/\"},\"author\":{\"name\":\"James Hickey\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/#\\\/schema\\\/person\\\/9e647558142509beb842103faed4069f\"},\"headline\":\"Canva Acquisitions Expands Marketing AI Capabilities\",\"datePublished\":\"2026-04-22T19:00:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/industry-news\\\/news-brief\\\/canva-acquisitions-expands-marketing-ai-capabilities\\\/52546\\\/\"},\"wordCount\":557,\"image\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/industry-news\\\/news-brief\\\/canva-acquisitions-expands-marketing-ai-capabilities\\\/52546\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Canva-Purchase-Adobe.jpeg\",\"keywords\":[\"acquisitions\",\"AI\",\"Canva\",\"collaboration\",\"customer data\",\"marketing automation\",\"marketing lifecycle\",\"Ortto\",\"personalization\",\"Simtheory\"],\"articleSection\":[\"News Brief\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/industry-news\\\/news-brief\\\/canva-acquisitions-expands-marketing-ai-capabilities\\\/52546\\\/\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/industry-news\\\/news-brief\\\/canva-acquisitions-expands-marketing-ai-capabilities\\\/52546\\\/\",\"name\":\"Canva Acquisitions Expands Marketing AI Capabilities - Demand Gen Report\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/industry-news\\\/news-brief\\\/canva-acquisitions-expands-marketing-ai-capabilities\\\/52546\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/industry-news\\\/news-brief\\\/canva-acquisitions-expands-marketing-ai-capabilities\\\/52546\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Canva-Purchase-Adobe.jpeg\",\"datePublished\":\"2026-04-22T19:00:55+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/#\\\/schema\\\/person\\\/9e647558142509beb842103faed4069f\"},\"description\":\"Canva acquires Simtheory & Ortto to enhance AI-powered marketing automation, strengthening its ability to manage the full marketing lifecycle\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/industry-news\\\/news-brief\\\/canva-acquisitions-expands-marketing-ai-capabilities\\\/52546\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.demandgenreport.com\\\/industry-news\\\/news-brief\\\/canva-acquisitions-expands-marketing-ai-capabilities\\\/52546\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/industry-news\\\/news-brief\\\/canva-acquisitions-expands-marketing-ai-capabilities\\\/52546\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Canva-Purchase-Adobe.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Canva-Purchase-Adobe.jpeg\",\"width\":800,\"height\":471,\"caption\":\"Canva's acquisition of Simtheory and Ortto Laptop computer displaying logo of Canva\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/industry-news\\\/news-brief\\\/canva-acquisitions-expands-marketing-ai-capabilities\\\/52546\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.demandgenreport.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Canva Acquisitions Expands Marketing AI Capabilities\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/#website\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/\",\"name\":\"Demand Gen Report\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.demandgenreport.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/#\\\/schema\\\/person\\\/9e647558142509beb842103faed4069f\",\"name\":\"James Hickey\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/author\\\/james-hickey\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Canva Acquisitions Expands Marketing AI Capabilities - Demand Gen Report","description":"Canva acquires Simtheory & Ortto to enhance AI-powered marketing automation, strengthening its ability to manage the full marketing lifecycle","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.demandgenreport.com\/industry-news\/news-brief\/canva-acquisitions-expands-marketing-ai-capabilities\/52546\/","og_locale":"en_US","og_type":"article","og_title":"Canva Acquisitions Expands Marketing AI Capabilities - Demand Gen Report","og_description":"Canva acquires Simtheory & Ortto to enhance AI-powered marketing automation, strengthening its ability to manage the full marketing lifecycle","og_url":"https:\/\/www.demandgenreport.com\/industry-news\/news-brief\/canva-acquisitions-expands-marketing-ai-capabilities\/52546\/","og_site_name":"Demand Gen Report","article_published_time":"2026-04-22T19:00:55+00:00","og_image":[{"width":800,"height":471,"url":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2026\/04\/Canva-Purchase-Adobe.jpeg","type":"image\/jpeg"}],"author":"James Hickey","twitter_card":"summary_large_image","twitter_misc":{"Written by":"James Hickey","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.demandgenreport.com\/industry-news\/news-brief\/canva-acquisitions-expands-marketing-ai-capabilities\/52546\/#article","isPartOf":{"@id":"https:\/\/www.demandgenreport.com\/industry-news\/news-brief\/canva-acquisitions-expands-marketing-ai-capabilities\/52546\/"},"author":{"name":"James Hickey","@id":"https:\/\/www.demandgenreport.com\/#\/schema\/person\/9e647558142509beb842103faed4069f"},"headline":"Canva Acquisitions Expands Marketing AI Capabilities","datePublished":"2026-04-22T19:00:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.demandgenreport.com\/industry-news\/news-brief\/canva-acquisitions-expands-marketing-ai-capabilities\/52546\/"},"wordCount":557,"image":{"@id":"https:\/\/www.demandgenreport.com\/industry-news\/news-brief\/canva-acquisitions-expands-marketing-ai-capabilities\/52546\/#primaryimage"},"thumbnailUrl":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2026\/04\/Canva-Purchase-Adobe.jpeg","keywords":["acquisitions","AI","Canva","collaboration","customer data","marketing automation","marketing lifecycle","Ortto","personalization","Simtheory"],"articleSection":["News Brief"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.demandgenreport.com\/industry-news\/news-brief\/canva-acquisitions-expands-marketing-ai-capabilities\/52546\/","url":"https:\/\/www.demandgenreport.com\/industry-news\/news-brief\/canva-acquisitions-expands-marketing-ai-capabilities\/52546\/","name":"Canva Acquisitions Expands Marketing AI Capabilities - Demand Gen Report","isPartOf":{"@id":"https:\/\/www.demandgenreport.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.demandgenreport.com\/industry-news\/news-brief\/canva-acquisitions-expands-marketing-ai-capabilities\/52546\/#primaryimage"},"image":{"@id":"https:\/\/www.demandgenreport.com\/industry-news\/news-brief\/canva-acquisitions-expands-marketing-ai-capabilities\/52546\/#primaryimage"},"thumbnailUrl":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2026\/04\/Canva-Purchase-Adobe.jpeg","datePublished":"2026-04-22T19:00:55+00:00","author":{"@id":"https:\/\/www.demandgenreport.com\/#\/schema\/person\/9e647558142509beb842103faed4069f"},"description":"Canva acquires Simtheory & Ortto to enhance AI-powered marketing automation, strengthening its ability to manage the full marketing lifecycle","breadcrumb":{"@id":"https:\/\/www.demandgenreport.com\/industry-news\/news-brief\/canva-acquisitions-expands-marketing-ai-capabilities\/52546\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.demandgenreport.com\/industry-news\/news-brief\/canva-acquisitions-expands-marketing-ai-capabilities\/52546\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.demandgenreport.com\/industry-news\/news-brief\/canva-acquisitions-expands-marketing-ai-capabilities\/52546\/#primaryimage","url":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2026\/04\/Canva-Purchase-Adobe.jpeg","contentUrl":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2026\/04\/Canva-Purchase-Adobe.jpeg","width":800,"height":471,"caption":"Canva's acquisition of Simtheory and Ortto Laptop computer displaying logo of Canva"},{"@type":"BreadcrumbList","@id":"https:\/\/www.demandgenreport.com\/industry-news\/news-brief\/canva-acquisitions-expands-marketing-ai-capabilities\/52546\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.demandgenreport.com\/"},{"@type":"ListItem","position":2,"name":"Canva Acquisitions Expands Marketing AI Capabilities"}]},{"@type":"WebSite","@id":"https:\/\/www.demandgenreport.com\/#website","url":"https:\/\/www.demandgenreport.com\/","name":"Demand Gen Report","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.demandgenreport.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.demandgenreport.com\/#\/schema\/person\/9e647558142509beb842103faed4069f","name":"James Hickey","url":"https:\/\/www.demandgenreport.com\/author\/james-hickey\/"}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/demandgenreport.com\/industry-news\/news-brief\/canva-acquisitions-expands-marketing-ai-capabilities\/52546\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Canva Acquisitions Expands Marketing AI Capabilities","url":"http:\/\/www.demandgenreport.com\/industry-news\/news-brief\/canva-acquisitions-expands-marketing-ai-capabilities\/52546\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.demandgenreport.com\/industry-news\/news-brief\/canva-acquisitions-expands-marketing-ai-capabilities\/52546\/"},"thumbnailUrl":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2026\/04\/Canva-Purchase-Adobe-150x150.jpeg","image":{"@type":"ImageObject","url":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2026\/04\/Canva-Purchase-Adobe.jpeg"},"articleSection":"News Brief","author":[{"@type":"Person","name":"James Hickey"}],"creator":["James Hickey"],"publisher":{"@type":"Organization","name":"Demand Gen Report","logo":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2024\/01\/dgr_v3_funnel-1.png"},"keywords":["acquisitions","ai","canva","collaboration","customer data","marketing automation","marketing lifecycle","ortto","personalization","simtheory"],"dateCreated":"2026-04-22T19:00:55Z","datePublished":"2026-04-22T19:00:55Z","dateModified":"2026-04-22T19:00:55Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Canva Acquisitions Expands Marketing AI Capabilities\",\"url\":\"http:\\\/\\\/www.demandgenreport.com\\\/industry-news\\\/news-brief\\\/canva-acquisitions-expands-marketing-ai-capabilities\\\/52546\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.demandgenreport.com\\\/industry-news\\\/news-brief\\\/canva-acquisitions-expands-marketing-ai-capabilities\\\/52546\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Canva-Purchase-Adobe-150x150.jpeg\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Canva-Purchase-Adobe.jpeg\"},\"articleSection\":\"News Brief\",\"author\":[{\"@type\":\"Person\",\"name\":\"James Hickey\"}],\"creator\":[\"James Hickey\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"Demand Gen Report\",\"logo\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/dgr_v3_funnel-1.png\"},\"keywords\":[\"acquisitions\",\"ai\",\"canva\",\"collaboration\",\"customer data\",\"marketing automation\",\"marketing lifecycle\",\"ortto\",\"personalization\",\"simtheory\"],\"dateCreated\":\"2026-04-22T19:00:55Z\",\"datePublished\":\"2026-04-22T19:00:55Z\",\"dateModified\":\"2026-04-22T19:00:55Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/demandgenreport.com\/p.js"},"_links":{"self":[{"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/posts\/52546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/users\/90"}],"replies":[{"embeddable":true,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/comments?post=52546"}],"version-history":[{"count":3,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/posts\/52546\/revisions"}],"predecessor-version":[{"id":52571,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/posts\/52546\/revisions\/52571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/media\/52570"}],"wp:attachment":[{"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/media?parent=52546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/categories?post=52546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/tags?post=52546"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/topic?post=52546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}