{"id":52737,"date":"2026-05-04T07:00:18","date_gmt":"2026-05-04T11:00:18","guid":{"rendered":"https:\/\/www.demandgenreport.com\/?p=52737"},"modified":"2026-04-30T09:20:15","modified_gmt":"2026-04-30T13:20:15","slug":"half-of-b2b-software-buyers-now-start-their-research-with-ai-chatbots-g2","status":"publish","type":"post","link":"https:\/\/www.demandgenreport.com\/industry-news\/news-brief\/half-of-b2b-software-buyers-now-start-their-research-with-ai-chatbots-g2\/52737\/","title":{"rendered":"Half of B2B Software Buyers Now Start Their Research with AI Chatbots: G2"},"content":{"rendered":"<h3><strong class=\"font-semibold\">Key Takeaways:<\/strong><\/h3>\n<ul>\n<li><em>G2 found 51% of B2B software buyers now start their research with AI chatbots, reshaping vendor selection and decision-making.<\/em><\/li>\n<li><em>AI chatbots are influencing buyer shortlists, with 83% of buyers feeling more confident in their final choice.<\/em><\/li>\n<\/ul>\n<p>A new report from G2 highlights the impact that artificial intelligence (AI) is having with B2B software buyers.<\/p>\n<p><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4664324-1&amp;h=648421058&amp;u=https%3A%2F%2Fwww.g2.com%2F%3Futm_source%3Dnewswire%26utm_medium%3Dpr%26utm_campaign%3Dq1fy27-ai-search-insight-report&amp;a=G2\">G2<\/a>\u2019s <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4664324-1&amp;h=1366048321&amp;u=https%3A%2F%2Flearn.g2.com%2Fg2-2026-ai-search-insight-report%3Futm_source%3Dnewswire%26utm_medium%3Dpr%26utm_campaign%3Dq1fy27-ai-search-insight-report&amp;a=The+Answer+Economy%3A+How+AI+Search+Is+Rewiring+B2B+Software+Buying\">The Answer Economy: How AI Search Is Rewiring B2B Software Buying<\/a> report found that 51% of B2B software buyers now begin their purchasing process in an AI chatbot rather than a traditional search engine\u2014 and buyers increasingly return to AI chatbots at every stage of their journey.<\/p>\n<p>The shift to AI chatbots as the starting point for software buying increases since G2&#8217;s last report, influencing vendor selection, and accelerating decisions\u2014 69% of buyers indicated they chose a different software vendor than they initially planned based on AI chatbot guidance, and one-third purchased from a vendor they had never heard of before.<\/p>\n<h3><strong>AI is Influencing Buyers Shortlists<\/strong><\/h3>\n<p>G2 first began tracking this shift to AI search in its April 2025\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4664324-1&amp;h=775971478&amp;u=https%3A%2F%2Flearn.g2.com%2F2025-g2-buyer-behavior-report%3Futm_source%3Dnewswire%26utm_medium%3Dpr%26utm_campaign%3Dq1fy27-ai-search-insight-report&amp;a=Buyer+Behavior+Report\">Buyer Behavior Report<\/a>. Now the trend shows no signs of plateauing as 83% report feeling more confident in their final choice with AI chatbots the top source influencing which vendors make buyer shortlists.<\/p>\n<p>&#8220;We&#8217;re watching the third compression era of the buyer journey unfold in real time,&#8221; said Tim Sanders, Chief Innovation Officer at G2, in a statement. &#8220;The Yellow Pages compressed the market into the big book. Google compressed it into the first page of results. Now, AI chatbots are compressing it into a single answer.\u201d<\/p>\n<h3><strong>How B2B Buyers are Relying on AI Chatbots<\/strong><\/h3>\n<p>The report, based on a March 2026 survey of 1,076 B2B software buyers and decision-makers, highlights how AI chatbots have accelerated software research, helping buyers achieve stronger outcomes. Nearly three in four (71%) B2B software buyers rely on AI chatbots for software research, compared to 60% previously. And 53% of B2B software buyers feel research done with an AI chatbot is more productive than traditional search, up from 36%.<\/p>\n<p>In the answer economy, buyers have moved from reference to inference, leveraging AI to synthesize the research process and return a shortlist.<\/p>\n<p>A third of respondents purchased from a vendor they weren&#8217;t familiar with. Eighty-five percent of buyers think more highly of a software vendor when an AI chatbot mentions them in a recommendation while four out of five buyers say AI chatbots accelerated their purchasing decision.<\/p>\n<h3><strong>How Many Hours a Week Are AI Chatbots Being Used<\/strong><\/h3>\n<p>G2 officials noted today&#8217;s software buyer is sophisticated as they increase their time with AI chatbots at work, running head-to-head comparisons, creating deep research reports, and using thinking mode for high-stakes evaluations. Other key finding of the report incldue:<\/p>\n<ul>\n<li>Nearly two-thirds of buyers now spend six or more hours per week using AI chatbots for work, and over 40% self-identify as power users who leverage them daily.<\/li>\n<li>Comparing vendor strengths and weaknesses is the top use case for AI chatbots in software research (41%) \u2014 ahead of basic product research, vendor identification, and use case validation.<\/li>\n<li>Forty-one percent of buyers use Deep Research tools regularly for software evaluations.<\/li>\n<li>ChatGPT remains the dominant AI chatbot for B2B software research (63%), but the competitive landscape is shifting fast.<\/li>\n<\/ul>\n<p>\u201cBuyers have moved from reference to inference. Instead of gathering sources and synthesizing the data themselves, they trust AI chatbots to return the shortlist in a single prompt. That disrupts how software vendors need to think about their presence,\u201d said Sanders.<\/p>\n<p><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4664324-1&amp;h=3787168396&amp;u=https%3A%2F%2Flearn.g2.com%2Fg2-2026-ai-search-insight-report%3Futm_source%3Dnewswire%26utm_medium%3Dpr%26utm_campaign%3Dq1fy27-ai-search-insight-report&amp;a=g2.com%2Fanswereconomy\">Click here for the full report<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways: G2 found 51% of B2B software buyers now start their research with AI chatbots, reshaping vendor selection and decision-making. AI chatbots are influencing buyer shortlists, with 83% of buyers feeling more confident in their final choice. A new report from G2 highlights the impact that artificial intelligence (AI) is having with B2B software [&hellip;]<\/p>\n","protected":false},"author":90,"featured_media":52767,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[19360],"tags":[14153,20929,14105,20201,12137,20930,13324],"topic":[19340,19138,19141,19142,19143],"class_list":["post-52737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-brief","tag-ai","tag-ai-chatbots","tag-artificial-intelligence","tag-b2b-software","tag-buyer-behavior","tag-g2-research","tag-vendor-selection","topic-b2b-buyers","topic-marketing-analytics","topic-predictive-marketing","topic-revenue-sales-operations","topic-sales-enablement-acceleration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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