{"id":7843,"date":"2023-04-19T19:44:57","date_gmt":"2023-04-19T19:44:57","guid":{"rendered":"https:\/\/www.demandgenreport.com\/what-s-working-in-content-distribution-engagement-delivering-engaging-thoughtful-content-that-speaks-to-prospects\/"},"modified":"2024-03-13T12:49:17","modified_gmt":"2024-03-13T12:49:17","slug":"what-s-working-in-content-distribution-engagement-delivering-engaging-thoughtful-content-that-speaks-to-prospects","status":"publish","type":"resource","link":"https:\/\/www.demandgenreport.com\/resources\/what-s-working-in-content-distribution-engagement-delivering-engaging-thoughtful-content-that-speaks-to-prospects\/7843\/","title":{"rendered":"What&#8217;s Working In Content Distribution &#038; Engagement? Delivering Engaging, Thoughtful Content That Speaks To Prospects"},"content":{"rendered":"<div class=\"mceTmpl\">\n<div class=\"resources-template-sidebar-wrapper\">\n<div class=\"rts-left\">\n<p><span style=\"font-size: 15px;\">B2B marketers are searching for ways to improve the buyer experience and better connect with key decision makers, and a well-executed content strategy is proving most effective in converting content consumption into leads and purchases. In fact, recent research from the Content Marketing Institute found that 71% of content marketers believe content marketing has become more important for their business.<\/span><\/p>\n<p>As companies work to hone their focus on creating engaging content and become more strategic about how they&#8217;re delivering it, this special report will discuss the current trends shaping the content engagement and distribution landscape. Specific topics of discussion include:<\/p>\n<ul>\n<li>The top channels and formats B2B practitioners are leveraging to share and promote content, as well as the tactics that are most successful for promoting engagement on each channel;<\/li>\n<li>Insights into buyers&#8217; changing content preferences, such as desires for smaller, more bite-sized content, interactivity and influencer\/user-generated content;<\/li>\n<li>How organizations are taking a more conversational, humanized approach to content creation, with a specific focus on the role automation and artificial intelligence \u2014 such as ChatGPT \u2014 play; and<\/li>\n<li>The various tools and technologies powering content distribution and tracking engagement.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"author":39,"featured_media":27946,"template":"","resource_category":[19149,19154],"topic":[19127,19128],"class_list":["post-7843","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_category-reports","resource_category-tactical-guides","topic-channel-partner-marketing","topic-content-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What&#039;s Working In Content Distribution &amp; Engagement? 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