{"id":7987,"date":"2023-08-16T15:22:22","date_gmt":"2023-08-16T15:22:22","guid":{"rendered":"https:\/\/www.demandgenreport.com\/what-s-working-in-buyer-engagement-crafting-narratives-that-weave-together-multiple-touchpoints\/"},"modified":"2024-03-13T12:59:07","modified_gmt":"2024-03-13T12:59:07","slug":"what-s-working-in-buyer-engagement-crafting-narratives-that-weave-together-multiple-touchpoints","status":"publish","type":"resource","link":"https:\/\/www.demandgenreport.com\/resources\/what-s-working-in-buyer-engagement-crafting-narratives-that-weave-together-multiple-touchpoints\/7987\/","title":{"rendered":"What’s Working In Buyer Engagement? Crafting Narratives That Weave Together Multiple Touchpoints"},"content":{"rendered":"
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Despite all the turbulence taking place in the B2B industry, the one constant is practitioners’ desire to buy new products, technologies and solutions. As buyers navigate through a stormy economy, it appears they’re at a crossroads: 31% of marketers indicated that they had to delay potential purchases due to budget freezes, while 29% said they actually escalated some purchases due to changing business needs, according to new research.<\/p>\n

Amidst tight economic times and heightened rivalries, marketing teams must be savvier than ever when engaging buyers, who are laser-focused on adopting solutions that generate tangible results. Tapping into insights from Demand Gen Report’s recently released \u201c2023 B2B Buyer’s Survey,\u201d this special report will outline:<\/p>\n

    \n
  • How organizations can increase their digital presence to help prospects and customers seamlessly navigate through online channels;<\/li>\n
  • How to use data and analytics to understand buyers’ needs and preferences, and then deliver personalized content and offers;<\/li>\n
  • The power of providing omnichannel engagement for buyers, so they can interact with companies on their own terms, whether it’s online, offline or on social media; and<\/li>\n
  • Real-world examples of how successful companies are working to engage buyers.<\/li>\n<\/ul>\n<\/div>\n
    \n

     <\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"author":64,"featured_media":28089,"template":"","resource_category":[19149,19154],"topic":[19127,19128],"class_list":["post-7987","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_category-reports","resource_category-tactical-guides","topic-channel-partner-marketing","topic-content-strategy"],"acf":[],"yoast_head":"\nWhat's Working In Buyer Engagement? 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