{"id":7993,"date":"2023-08-23T16:01:21","date_gmt":"2023-08-23T16:01:21","guid":{"rendered":"https:\/\/www.demandgenreport.com\/what-s-working-in-content-marketing-ai-generated-content-streamlining-workflows-orgs-refining-segmentation\/"},"modified":"2024-03-13T12:59:58","modified_gmt":"2024-03-13T12:59:58","slug":"what-s-working-in-content-marketing-ai-generated-content-streamlining-workflows-orgs-refining-segmentation","status":"publish","type":"resource","link":"https:\/\/www.demandgenreport.com\/resources\/what-s-working-in-content-marketing-ai-generated-content-streamlining-workflows-orgs-refining-segmentation\/7993\/","title":{"rendered":"What&#8217;s Working In Content Marketing? AI-Generated Content Streamlining Workflows; Orgs Refining Segmentation"},"content":{"rendered":"<div class=\"mceTmpl\">\n<div class=\"resources-template-sidebar-wrapper\">\n<div class=\"rts-left\">\n<p>B2B buyers are five times more likely to engage with content than traditional sales outreach, but an oversaturated landscape makes creating engaging and unique content easier said than done. Luckily, the latest advancements in AI \u2014 specifically, generative AI \u2014 are helping marketers streamline content creation and curate highly relevant assets quicker.<\/p>\n<p>This special report will explore the content preferences of modern buyers with expert insights to uncover how successful practitioners are approaching content marketing. Specific topics of discussion include:<\/p>\n<ul>\n<li>How practitioners are using data to segment their audiences and deliver highly targeted content;<\/li>\n<li>The latest research into B2B buyer habits and the content types they prefer;<\/li>\n<li>The increasing popularity of video \u2014 whether it&#8217;s CTV, webinars or YouTube videos \u2014 to engage and educate buyers while building brand awareness;<\/li>\n<li>The power of leveraging thought leadership content, case studies and peer reviews to build credibility; and<\/li>\n<li>How organizations are embracing the \u201cedit, then take credit\u201d mentality when leveraging content technology such as generative AI to streamline the content creation process<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"author":64,"featured_media":28095,"template":"","resource_category":[19149,19154],"topic":[19128],"class_list":["post-7993","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_category-reports","resource_category-tactical-guides","topic-content-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What&#039;s Working In Content Marketing? AI-Generated Content Streamlining Workflows; Orgs Refining Segmentation - Demand Gen Report<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.demandgenreport.com\/resources\/what-s-working-in-content-marketing-ai-generated-content-streamlining-workflows-orgs-refining-segmentation\/7993\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What&#039;s Working In Content Marketing? AI-Generated Content Streamlining Workflows; Orgs Refining Segmentation - Demand Gen Report\" \/>\n<meta property=\"og:description\" content=\"B2B buyers are five times more likely to engage with content than traditional sales outreach, but an oversaturated landscape makes creating engaging and unique content easier said than done. Luckily, the latest advancements in AI \u2014 specifically, generative AI \u2014 are helping marketers streamline content creation and curate highly relevant assets quicker. 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