{"id":8142,"date":"2023-12-20T13:43:29","date_gmt":"2023-12-20T13:43:29","guid":{"rendered":"https:\/\/www.demandgenreport.com\/2024-database-strategies-contact-acquisition-benchmark-survey-refining-focus-on-first-party-data-collection-enhancing-data-actionability\/"},"modified":"2024-03-07T18:38:32","modified_gmt":"2024-03-07T18:38:32","slug":"2024-database-strategies-contact-acquisition-benchmark-survey-refining-focus-on-first-party-data-collection-enhancing-data-actionability","status":"publish","type":"resource","link":"https:\/\/www.demandgenreport.com\/resources\/2024-database-strategies-contact-acquisition-benchmark-survey-refining-focus-on-first-party-data-collection-enhancing-data-actionability\/8142\/","title":{"rendered":"2024 Database Strategies &#038; Contact Acquisition Benchmark Survey"},"content":{"rendered":"<div class=\"mceTmpl\">\n<div class=\"resources-template-sidebar-wrapper\">\n<div class=\"rts-left\">\n<h2><strong>Refining Focus On First-Party Data Collection &amp; Enhancing Data Actionability<\/strong><\/h2>\n<p>Data is the backbone of all sales and marketing operations: Without first- and third-party insights, practitioners would be crafting campaigns and curating strategies on a wing and a prayer. Given the importance of data management, activation and quality, practitioners are renewing their focus on database strategies throughout 2024. In fact, 62% of respondents to the \u201c2024 Database Strategies &amp; Contact Acquisition Benchmark Survey\u201d plan to increase their database investments in the new year \u2014 while just 17% will not, and 21% remain unsure.<\/p>\n<p>This survey report will analyze the current trends in database and contact acquisition strategies, with a specific focus on the increasing role first-party data plays in the current climate. Leveraging new research, specific topics of discussion will include:<\/p>\n<ul>\n<li>The steps organizations are taking to get ahead of the third-party cookie \u201capocalypse;\u201d<\/li>\n<li>How practitioners are bridging the gaps in their database strategies to ensure more accurate and actionable intel;<\/li>\n<li>The most popular places to store data and the departments that (should) have access to it;<\/li>\n<li>The top challenges marketers face with all aspects of data, with commentary on the factors impeding data strategies; and<\/li>\n<li>The specific areas where practitioners are investing to improve their database strategies and contact acquisition.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"author":64,"featured_media":28244,"template":"","resource_category":[19148],"topic":[19131,19139],"class_list":["post-8142","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_category-research","topic-data-strategies","topic-marketing-operations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2024 Database Strategies &amp; Contact Acquisition Benchmark Survey - Demand Gen Report<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.demandgenreport.com\/resources\/2024-database-strategies-contact-acquisition-benchmark-survey-refining-focus-on-first-party-data-collection-enhancing-data-actionability\/8142\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2024 Database Strategies &amp; Contact Acquisition Benchmark Survey - Demand Gen Report\" \/>\n<meta property=\"og:description\" content=\"Refining Focus On First-Party Data Collection &amp; Enhancing Data Actionability Data is the backbone of all sales and marketing operations: Without first- and third-party insights, practitioners would be crafting campaigns and curating strategies on a wing and a prayer. Given the importance of data management, activation and quality, practitioners are renewing their focus on database [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.demandgenreport.com\/resources\/2024-database-strategies-contact-acquisition-benchmark-survey-refining-focus-on-first-party-data-collection-enhancing-data-actionability\/8142\/\" \/>\n<meta property=\"og:site_name\" content=\"Demand Gen Report\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-07T18:38:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2023\/12\/90d96d005e93fd6a22bf7936b9827795.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"290\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/2024-database-strategies-contact-acquisition-benchmark-survey-refining-focus-on-first-party-data-collection-enhancing-data-actionability\\\/8142\\\/\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/2024-database-strategies-contact-acquisition-benchmark-survey-refining-focus-on-first-party-data-collection-enhancing-data-actionability\\\/8142\\\/\",\"name\":\"2024 Database Strategies & Contact Acquisition Benchmark Survey - Demand Gen Report\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/2024-database-strategies-contact-acquisition-benchmark-survey-refining-focus-on-first-party-data-collection-enhancing-data-actionability\\\/8142\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/2024-database-strategies-contact-acquisition-benchmark-survey-refining-focus-on-first-party-data-collection-enhancing-data-actionability\\\/8142\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/90d96d005e93fd6a22bf7936b9827795.jpg\",\"datePublished\":\"2023-12-20T13:43:29+00:00\",\"dateModified\":\"2024-03-07T18:38:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/2024-database-strategies-contact-acquisition-benchmark-survey-refining-focus-on-first-party-data-collection-enhancing-data-actionability\\\/8142\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/2024-database-strategies-contact-acquisition-benchmark-survey-refining-focus-on-first-party-data-collection-enhancing-data-actionability\\\/8142\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/2024-database-strategies-contact-acquisition-benchmark-survey-refining-focus-on-first-party-data-collection-enhancing-data-actionability\\\/8142\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/90d96d005e93fd6a22bf7936b9827795.jpg\",\"contentUrl\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/90d96d005e93fd6a22bf7936b9827795.jpg\",\"width\":700,\"height\":290,\"caption\":\"Data is the backbone of all sales and marketing operations: Without first- and third-party insights, practitioners would be crafting campaigns and curating strategies on a wing and a prayer. Given the importance of data management, activation and quality, practitioners are renewing their focus on database strategies throughout 2024. In fact, 62% of respondents to the \u201c2024 Database Strategies &amp; Contact Acquisition Benchmark Survey\u201d plan to increase their database investments in the new year \u2014 while just 17% will not, and 21% remain unsure. This survey report will analyze the current trends in database and contact acquisition strategies, with a specific [&hellip;]\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/resources\\\/2024-database-strategies-contact-acquisition-benchmark-survey-refining-focus-on-first-party-data-collection-enhancing-data-actionability\\\/8142\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.demandgenreport.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"2024 Database Strategies &#038; Contact Acquisition Benchmark Survey\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.demandgenreport.com\\\/#website\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/\",\"name\":\"Demand Gen Report\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.demandgenreport.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"2024 Database Strategies & Contact Acquisition Benchmark Survey - Demand Gen Report","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.demandgenreport.com\/resources\/2024-database-strategies-contact-acquisition-benchmark-survey-refining-focus-on-first-party-data-collection-enhancing-data-actionability\/8142\/","og_locale":"en_US","og_type":"article","og_title":"2024 Database Strategies & Contact Acquisition Benchmark Survey - Demand Gen Report","og_description":"Refining Focus On First-Party Data Collection &amp; Enhancing Data Actionability Data is the backbone of all sales and marketing operations: Without first- and third-party insights, practitioners would be crafting campaigns and curating strategies on a wing and a prayer. Given the importance of data management, activation and quality, practitioners are renewing their focus on database [&hellip;]","og_url":"https:\/\/www.demandgenreport.com\/resources\/2024-database-strategies-contact-acquisition-benchmark-survey-refining-focus-on-first-party-data-collection-enhancing-data-actionability\/8142\/","og_site_name":"Demand Gen Report","article_modified_time":"2024-03-07T18:38:32+00:00","og_image":[{"width":700,"height":290,"url":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2023\/12\/90d96d005e93fd6a22bf7936b9827795.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.demandgenreport.com\/resources\/2024-database-strategies-contact-acquisition-benchmark-survey-refining-focus-on-first-party-data-collection-enhancing-data-actionability\/8142\/","url":"https:\/\/www.demandgenreport.com\/resources\/2024-database-strategies-contact-acquisition-benchmark-survey-refining-focus-on-first-party-data-collection-enhancing-data-actionability\/8142\/","name":"2024 Database Strategies & Contact Acquisition Benchmark Survey - Demand Gen Report","isPartOf":{"@id":"https:\/\/www.demandgenreport.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.demandgenreport.com\/resources\/2024-database-strategies-contact-acquisition-benchmark-survey-refining-focus-on-first-party-data-collection-enhancing-data-actionability\/8142\/#primaryimage"},"image":{"@id":"https:\/\/www.demandgenreport.com\/resources\/2024-database-strategies-contact-acquisition-benchmark-survey-refining-focus-on-first-party-data-collection-enhancing-data-actionability\/8142\/#primaryimage"},"thumbnailUrl":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2023\/12\/90d96d005e93fd6a22bf7936b9827795.jpg","datePublished":"2023-12-20T13:43:29+00:00","dateModified":"2024-03-07T18:38:32+00:00","breadcrumb":{"@id":"https:\/\/www.demandgenreport.com\/resources\/2024-database-strategies-contact-acquisition-benchmark-survey-refining-focus-on-first-party-data-collection-enhancing-data-actionability\/8142\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.demandgenreport.com\/resources\/2024-database-strategies-contact-acquisition-benchmark-survey-refining-focus-on-first-party-data-collection-enhancing-data-actionability\/8142\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.demandgenreport.com\/resources\/2024-database-strategies-contact-acquisition-benchmark-survey-refining-focus-on-first-party-data-collection-enhancing-data-actionability\/8142\/#primaryimage","url":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2023\/12\/90d96d005e93fd6a22bf7936b9827795.jpg","contentUrl":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2023\/12\/90d96d005e93fd6a22bf7936b9827795.jpg","width":700,"height":290,"caption":"Data is the backbone of all sales and marketing operations: Without first- and third-party insights, practitioners would be crafting campaigns and curating strategies on a wing and a prayer. Given the importance of data management, activation and quality, practitioners are renewing their focus on database strategies throughout 2024. In fact, 62% of respondents to the \u201c2024 Database Strategies &amp; Contact Acquisition Benchmark Survey\u201d plan to increase their database investments in the new year \u2014 while just 17% will not, and 21% remain unsure. This survey report will analyze the current trends in database and contact acquisition strategies, with a specific [&hellip;]"},{"@type":"BreadcrumbList","@id":"https:\/\/www.demandgenreport.com\/resources\/2024-database-strategies-contact-acquisition-benchmark-survey-refining-focus-on-first-party-data-collection-enhancing-data-actionability\/8142\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.demandgenreport.com\/"},{"@type":"ListItem","position":2,"name":"2024 Database Strategies &#038; Contact Acquisition Benchmark Survey"}]},{"@type":"WebSite","@id":"https:\/\/www.demandgenreport.com\/#website","url":"https:\/\/www.demandgenreport.com\/","name":"Demand Gen Report","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.demandgenreport.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/demandgenreport.com\/resources\/2024-database-strategies-contact-acquisition-benchmark-survey-refining-focus-on-first-party-data-collection-enhancing-data-actionability\/8142\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"2024 Database Strategies &#038; Contact Acquisition Benchmark Survey","url":"http:\/\/www.demandgenreport.com\/resources\/2024-database-strategies-contact-acquisition-benchmark-survey-refining-focus-on-first-party-data-collection-enhancing-data-actionability\/8142\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.demandgenreport.com\/resources\/2024-database-strategies-contact-acquisition-benchmark-survey-refining-focus-on-first-party-data-collection-enhancing-data-actionability\/8142\/"},"thumbnailUrl":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2023\/12\/90d96d005e93fd6a22bf7936b9827795-150x150.jpg","image":{"@type":"ImageObject","url":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2023\/12\/90d96d005e93fd6a22bf7936b9827795.jpg"},"articleSection":"Uncategorized","author":[{"@type":"Person","name":"Kelly Lindenau"}],"creator":["Kelly Lindenau"],"publisher":{"@type":"Organization","name":"Demand Gen Report","logo":"https:\/\/www.demandgenreport.com\/wp-content\/uploads\/2024\/01\/dgr_v3_funnel-1.png"},"keywords":[],"dateCreated":"2023-12-20T13:43:29Z","datePublished":"2023-12-20T13:43:29Z","dateModified":"2024-03-07T18:38:32Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"2024 Database Strategies &#038; Contact Acquisition Benchmark Survey\",\"url\":\"http:\\\/\\\/www.demandgenreport.com\\\/resources\\\/2024-database-strategies-contact-acquisition-benchmark-survey-refining-focus-on-first-party-data-collection-enhancing-data-actionability\\\/8142\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.demandgenreport.com\\\/resources\\\/2024-database-strategies-contact-acquisition-benchmark-survey-refining-focus-on-first-party-data-collection-enhancing-data-actionability\\\/8142\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/90d96d005e93fd6a22bf7936b9827795-150x150.jpg\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/90d96d005e93fd6a22bf7936b9827795.jpg\"},\"articleSection\":\"Uncategorized\",\"author\":[{\"@type\":\"Person\",\"name\":\"Kelly Lindenau\"}],\"creator\":[\"Kelly Lindenau\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"Demand Gen Report\",\"logo\":\"https:\\\/\\\/www.demandgenreport.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/dgr_v3_funnel-1.png\"},\"keywords\":[],\"dateCreated\":\"2023-12-20T13:43:29Z\",\"datePublished\":\"2023-12-20T13:43:29Z\",\"dateModified\":\"2024-03-07T18:38:32Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/demandgenreport.com\/p.js"},"_links":{"self":[{"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/resource\/8142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/types\/resource"}],"author":[{"embeddable":true,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/users\/64"}],"version-history":[{"count":4,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/resource\/8142\/revisions"}],"predecessor-version":[{"id":41219,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/resource\/8142\/revisions\/41219"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/media\/28244"}],"wp:attachment":[{"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/media?parent=8142"}],"wp:term":[{"taxonomy":"resource_category","embeddable":true,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/resource_category?post=8142"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.demandgenreport.com\/wp-json\/wp\/v2\/topic?post=8142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}