{"id":8150,"date":"2024-01-02T21:40:05","date_gmt":"2024-01-02T21:40:05","guid":{"rendered":"https:\/\/www.demandgenreport.com\/what-s-working-in-personalization-marketers-turn-to-abm-strategies-ai-to-create-binge-worthy-custom-content\/"},"modified":"2024-03-12T15:32:01","modified_gmt":"2024-03-12T15:32:01","slug":"what-s-working-in-personalization-marketers-turn-to-abm-strategies-ai-to-create-binge-worthy-custom-content","status":"publish","type":"resource","link":"https:\/\/www.demandgenreport.com\/resources\/what-s-working-in-personalization-marketers-turn-to-abm-strategies-ai-to-create-binge-worthy-custom-content\/8150\/","title":{"rendered":"What’s Working In Personalization: Marketers Turn To ABM Strategies, AI To Create Binge-Worthy, Custom Content"},"content":{"rendered":"
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The great irony of personalization is that once a tactic becomes widespread, the novelty of the\u00a0experience \u2014 and by extension, its impact on potential buyers \u2014 wears off. After all, it wasn’t too long ago that first name email personalization was all the rage, but that won’t wow buyers today.<\/p>\n

According to Demand Gen Report’s<\/em> \u201c2023 Content Preferences Survey Report<\/a>,\u201d 42% of buyers said they were more likely to engage with a sales rep if the content is personalized or tailored to their specific needs. But the survey findings reveal a sizable gap between buyer preferences and the content experiences that marketing teams are currently delivering. This report will explore what’s working in personalization today, including best practices and expert insights into crafting customized, engaging content for each stage of the buyer’s journey. Topics covered include:<\/p>\n