1.0Demand Gen Reporthttps://www.demandgenreport.comrich600338<blockquote class="wp-embedded-content" data-secret="caeslAFIdH"><a href="https://www.demandgenreport.com/resources/2025-state-of-ctv-advertising-mainstream-acceptance-more-sophisticated-uses-in-play/48578/">2025 State Of CTV Advertising: Mainstream Acceptance, More Sophisticated Uses In Play</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.demandgenreport.com/resources/2025-state-of-ctv-advertising-mainstream-acceptance-more-sophisticated-uses-in-play/48578/embed/#?secret=caeslAFIdH" width="600" height="338" title="“2025 State Of CTV Advertising: Mainstream Acceptance, More Sophisticated Uses In Play” — Demand Gen Report" data-secret="caeslAFIdH" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.demandgenreport.com/wp-includes/js/wp-embed.min.js /* ]]> */ </script> https://www.demandgenreport.com/wp-content/uploads/2024/11/MNTN_Surv_112024_LP.png1600800Fifteen years ago, Connected TV (CTV) advertising began as a programmatic advertising format thanks to the rise of streaming services and smart TVs. Today, marketers have fully embraced the strategy, and CTV has now entered the mainstream of B2B advertising. Companies have moved beyond the initial use cases of building awareness and are now also […]