Latest In: Sales Enablement/Acceleration
AI AI chatbots artificial intelligence B2B software buyer behavior G2 research vendor selection
Key Takeaways: G2 found 51% of B2B software buyers now start their research with AI chatbots, reshaping vendor…
News Brief
May 4
B2B buying groups B2BMX 2026 consensus marketing marketing strategies pipeline health role-based engagement Sales Enablement signal stacking
Key takeaways Signal stacking reveals hidden intent. It’s time to redefine account coverage metrics to role-based participation and…
Feature
April 30
AI Discovery AI-Augmented Buyer artificial intelligence B2B buyers B2B marketing strategy buyer experience demand generation go to market strategy news story Pricing Strategy Revenue operations sales acceleration Sales Enablement
Over the last 18 months, artificial intelligence (AI) has dramatically rewritten the rules of B2B purchasing— expanding competitive…
Demanding Views
April 17
AI in Marketing B2B marketing B2BMX 2026 buyer journey creative marketing digital engagement go to market strategy marketing innovation marketing strategies personalization
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog
March 17
B2B Advocacy B2B buyers B2B Buying Journey B2B marketing strategy B2B Revenue Growth Buying Committee Influence Customer Advocacy Programs Customer Communities demand generation employee advocacy market intelligence Peer Proof Peer reviews Third-Party Proof
In B2B marketing, the most influential part of the buying journey is no longer the top of the…
Demanding Views
April 14
ABM account-based marketing Agent Qualified Leads artificial intelligence B2B buyers B2B marketing buyer intent campaign optimization content strategy Coverage-Centric Strategy Demand Gen Report demand generation Demandbase Docket go to market strategy marketing operations marketing qualified leads NetLine revenue growth Sales Enablement
Key Takeaways: Demand Gen Report’s 2026 Campaign Optimization Series focused on marketing strategy that build trust across external…
Blog
April 13
AI driven insights buyer intent GTM strategies IT spend Marketing analytics revenue growth Revenue Growth Intelligence Platform Sales Enablement technographics
HG Insights, a leader in artificial intelligence (AI)-powered revenue growth intelligence solutions, has launched the Revenue Growth Intelligence…
News Brief
April 8
AI ecosystems AI orchestration AI-driven workflows business automation enterprise data Marketing analytics MCP Server
Domo announced a new artificial intelligence (AI) orchestration framework designed to help companies move from pilots to coordinated systems.…
News Brief
April 2
AI-Native GTM Apollo.io artificial intelligence B2B sales behavioral data Business Growth buying signals CRM Signals Enterprise Expansion Go-To-Market Operating System GTM Tech Stack intent signals Pocus Acquisition Revenue Intelligence Platform sales execution
Apollo.io, a leading artificial intelligence (AI)-native go-to-market platform, has acquired Pocus, an enterprise-grade revenue intelligence platform that helps teams…
News Brief
March 31
1mind partnership AI forecasting AI sales tools buyer engagement Clari + Salesloft Pipeline Acceleration predictive revenue system revenue intelligence revenue orchestration Sales Enablement
Clari + Salesloft has entered into a strategic partnership with 1mind that integrates Clari + Salesloft’s innovative Predictive…
News Brief
March 25
ABM strategy B2B marketing trends B2B sales Buying Group Alignment Consensus Acceleration Invisible Buying Networks revenue growth Stakeholder Influence
Revenue teams rarely lose complex B2B deals because no one is interested. They lose them because buying groups…
Demanding Views
March 24
account-based marketing AI in Marketing B2B events B2B marketing B2BMX 2026 content innovation data measurement leadership and culture marketing conference marketing sessions marketing strategy MarTech personalization revenue growth Sessions
Get ready for a transformative experience with the B2BMX 2026 agenda, meticulously crafted to address the most critical…
Blog
March 6