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ABM ABM Leadership Alliance account relationships ITSma revenue generation ROI Measurement
New Research: 76% Of Marketers Using ABM Experienced Higher ROI In 2020

New Research: 76% Of Marketers Using ABM Experienced Higher ROI In 2020

According to new research conducted by the ABM Leadership Alliance and ITSMA, 76% of marketers saw higher ROI…

Industry News January 20
artificial intelligence customer engagement Les Rachen PROS
PROS Appoints First Chief Customer Officer

PROS Appoints First Chief Customer Officer

PROS, an AI-powered digital selling solution, hired Martin Simoncic as Chief Customer Officer (CCO). In his new role, Simoncic…

Industry News January 8
Attendify event marketing event ROI hybrid events personalized interactions virtual events
Attendify Launches ‘MeetNow' Tool For Private Video Calls

Attendify Launches ‘MeetNow’ Tool For Private Video Calls

Attendify, a provider of virtual and hybrid event applications and event data management tools, has unveiled a new…

Industry News December 18
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