Latest In: AI in Marketing
AI in Marketing artificial intelligence Data Quality data validation demand generation enterprise marketing
Companies spent $1.5 trillion on artificial intelligence (AI) in 2025. That number comes from Gartner and it’s staggering.…
Demanding Views
May 1
Adobe Summit AI AI agents AI in Marketing artificial intelligence customer experience CX Enterprise marketing technology personalization
Key Takeaways: Adobe introduces CX Enterprise, an AI-powered system to streamline customer lifecycle management. CX Enterprise integrates with…
News Brief
April 27
AI in Marketing B2B marketing GTM Strategy Outcomes Rocket revenue optimization sales alignment Saul Marquez State of Account-Based Marketing
Key takeaways: Outcomes Rocket’s Saul Marquez detailed the importance of aligning sales and marketing teams with shared KPIs…
Feature
April 22
AI in Marketing B2B marketing B2BMX 2026 buyer journey creative marketing digital engagement go to market strategy marketing innovation marketing strategies personalization
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog
March 17
AI in Marketing campaign optimization CTV demand generation Marketing analytics marketing strategies Measurement & Attribution news story personalization revenue impact
Today, we have webinars from NetLine and Docket as part of Demand Gen Report’s 8th Annual Campaign Optimization…
Blog
April 7
AI in Marketing Authentic Storytelling B2B marketing Business Decision-Makers Creator-Led Campaigns e-Commerce entrepreneurs Freelance Consulting SMB Owners Snapchat social media
B2B buyers consume content across multiple platforms at all hours of the day. A rigid, single-channel strategy simply…
News Brief
March 31
#COSeries AI in Marketing B2B Campaign Optimization Josh Baez marketing strategies NetLine Pipeline Growth privacy-first marketing revenue impact
Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) is focused on an era defined by signal loss…
Blog
March 30
AI in Marketing authentic connections B2B marketing strategy B2BMX 2026 Chris Rack insights demand generation DemandView direct mail resurgence email marketing challenges event strategy human engagement Marketing Pitfalls personalized marketing synthetic content
The rapid integration of artificial intelligence (AI) has fundamentally shifted how organizations approach revenue generation. However, as automation…
Feature
March 26
AI adoption AI in Marketing AI personalization AI strategies B2B campaigns B2B marketing content optimization marketing ROI marketing technology marketing trends 2026
A year ago, marketers we still evaluating whether artificial intelligence (AI) belonged in a B2B marketers workflow. Today,…
Feature
March 18
AI in Marketing B2B marketing B2BMX 2026 buyer journey creative marketing digital engagement go to market strategy marketing innovation marketing strategies personalization
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog
March 17
advanced measurement AI in Marketing B2B Growth B2B marketing campaign optimization CFO-focused strategies CTV Demandbase digital marketing Marketing analytics personalization
The 2026 Campaign Optimization Series (#COSeries) is set to kick off April 6 with two experts from Demandbase…
Blog
March 16
#COSeries 2026 marketing trends advanced measurement models AI AI in Marketing Anthony Yee artificial intelligence B2B marketing campaign optimization Campaign Optimization Series dark social Demandbase Docket AI First-party Data generative AI Hannah Jordan Josh Baez Lauren McHugh marketing strategies NetLine privacy-first marketing signal loss
In an era defined by signal loss and artificial intelligence (AI) maturity, driving efficient B2B growth requires a…
Blog
March 12