Latest In: AI in Marketing

AI in Marketing artificial intelligence Data Quality data validation demand generation enterprise marketing
DGR AI Data Jason Gladu, COO of Convertr

Your AI Stack Has a Data Problem. And It’s Bigger Than One Bad Lead.

Companies spent $1.5 trillion on artificial intelligence (AI) in 2025. That number comes from Gartner and it’s staggering.…

Demanding Views May 1
Adobe Summit AI AI agents AI in Marketing artificial intelligence customer experience CX Enterprise marketing technology personalization
Adobe CX Enterprise, Adobe creative computer software company logo

Adobe Looks to Redefines Customer Experience with CX Enterprise

Key Takeaways:  Adobe introduces CX Enterprise, an AI-powered system to streamline customer lifecycle management. CX Enterprise integrates with…

News Brief April 27
AI in Marketing B2B marketing GTM Strategy Outcomes Rocket revenue optimization sales alignment Saul Marquez State of Account-Based Marketing
DGR Q&A ABM Saul Marquez Outcome Rockets

How to Align Sales, Marketing for Better ROI: The DGR Interview with Outcomes Rocket’s Saul Marquez

Key takeaways: Outcomes Rocket’s Saul Marquez detailed the importance of aligning sales and marketing teams with shared KPIs…

Feature April 22
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10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy

B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…

Blog March 17
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Day 2 #COSeries Human resources manager reviewing employee database and hiring shortlist interface

Netline, Docket Headline Day 2 of the 2026 Campaign Optimization Series (#COSeries)

Today, we have webinars from NetLine and Docket as part of Demand Gen Report’s 8th Annual Campaign Optimization…

Blog April 7
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Snapchat B2B Marketing application in AppStore, displayed on Future new iPhone 12 Pro concept in silver color home screen displayed, 3d illustration

Snapchat’s Role in Shaping the Future of B2B Engagement

B2B buyers consume content across multiple platforms at all hours of the day. A rigid, single-channel strategy simply…

News Brief March 31
#COSeries AI in Marketing B2B Campaign Optimization Josh Baez marketing strategies NetLine Pipeline Growth privacy-first marketing revenue impact
COSeries 2026 Netline Josh Baez Vector isometric illustration of a lead generation process

NetLine’s Josh Baez on Shaping B2B Demand Before the Shortlist: 2026 #COSeries

Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) is focused on an era defined by signal loss…

Blog March 30
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B2BMX Lessons Chris Rack

How to Avoid the AI Trap in Your B2B Marketing Strategy: Lessons from B2BMX 2026

The rapid integration of artificial intelligence (AI) has fundamentally shifted how organizations approach revenue generation. However, as automation…

Feature March 26
AI adoption AI in Marketing AI personalization AI strategies B2B campaigns B2B marketing content optimization marketing ROI marketing technology marketing trends 2026
DGR Q&A Jasper Loreal Lynch Adobe

Where AI Will Be Used by B2B Marketers in 2026: DGR Interview with Jasper’s Loreal Lynch

A year ago, marketers we still evaluating whether artificial intelligence (AI) belonged in a B2B marketers workflow. Today,…

Feature March 18
AI in Marketing B2B marketing B2BMX 2026 buyer journey creative marketing digital engagement go to market strategy marketing innovation marketing strategies personalization
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10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy

B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…

Blog March 17
advanced measurement AI in Marketing B2B Growth B2B marketing campaign optimization CFO-focused strategies CTV Demandbase digital marketing Marketing analytics personalization
Demandbase #COSeries Collaborative Business Partnership in B2B Environment with Laptops, Documents, and Digital Icons Representing Networking, Communication, and Teamwork Trope

Demandbase Experts Share Strategies for Privacy-First Marketing: 2026 #COSeries

The 2026 Campaign Optimization Series (#COSeries) is set to kick off April 6 with two experts from Demandbase…

Blog March 16
#COSeries 2026 marketing trends advanced measurement models AI AI in Marketing Anthony Yee artificial intelligence B2B marketing campaign optimization Campaign Optimization Series dark social Demandbase Docket AI First-party Data generative AI Hannah Jordan Josh Baez Lauren McHugh marketing strategies NetLine privacy-first marketing signal loss
COSeries Webinar Creative Collaboration: A Middle Aged Professional Couple Designing Digital Marketing Materials for Business Growth in a Stylish, Modern Office Space with a Touch of Nature

Demandbase, NetLine, Docket AI Headline 8th Annual #COSeries

In an era defined by signal loss and artificial intelligence (AI) maturity, driving efficient B2B growth requires a…

Blog March 12
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