Your AI Stack Has a Data Problem. And It’s Bigger Than One Bad Lead.
Companies spent $1.5 trillion on artificial intelligence (AI) in 2025. That number comes from Gartner and it’s staggering.…
Demanding Views May 1
Latest In: Data Quality
How Poor Data Quality Is Undermining Modern B2B Operations
Data lays the foundation of modern B2B operations. It shapes everything starting from routine workflows to long-term strategic…
Demanding Views February 17Software AG Unveils ‘Super iPaaS’ Category
Software AG aims to help companies create effortlessly connected experiences for their customers, employees and partners. Its enterprise-grade…
Solution Spotlight November 28
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17Validity Hires New SVP Of Marketing
Validity, a data quality and email deliverability solutions provider, welcomed Jeff Hassemer as its new SVP of Marketing.…
Industry News August 2Validity Appoints Jeff Lundal As CRO
Validity, a provider of data quality and email deliverability solutions, announced the addition of Jeff Lundal as Chief…
Industry News June 28Why Marketing & IT Alignment Is Mission Critical For Success
As technology advances and strategies mature, Gartner research found that marketing teams are starting to find themselves slightly…
Industry News January 10Global Data Sales Normalize After Monster 2021 Growth
Data is one of the biggest drivers of successful marketing today — and in pursuit of success, marketers'…
Demanding Views December 2B2B Tech Veterans Launch GTM Partners, A Go-To-Market Analyst Firm
Go-to-market (GTM) industry experts Sangram Vajre, Bryan Brown, Lindsay Cordell and Judd Borakove launched the first data-driven GTM analyst firm, GTM Partners.…
Industry News September 13Validity Relaunches Partner Program
Validity, a data quality and email marketing success solution, relaunched its Validity Partner Program, a strategic initiative created…
Industry News September 12LeanData Reveals Expansion Of RevTech Integrations Ecosystem
LeanData, a revenue orchestration platform, introduced new out-of-the-box integrations with sales and marketing solutions from 6sense, Clearbit, Cloudingo,…
Industry News September 9New Research: 58% Of Marketers Lack Confidence In Ability To Accurately Deliver Inbound Leads
It seems that marketing teams are struggling to fully leverage their RevOps strategies, as new research indicates that…
Industry News January 12
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
