B2B Buying Decisions Demand Consensus, Not Champions: Lessons From B2BMX 2026
Key takeaways Signal stacking reveals hidden intent. It’s time to redefine account coverage metrics to role-based participation and…
Feature April 30
Latest In: marketing strategies
Orchestrate ABM Around Main Characters, Not Extras: Lessons from B2BMX
Key Takeaways: Target specific decision-makers and hidden stakeholders instead of relying on broad account-level outreach. Eliminate sales latency…
Feature April 16
Navigating the Future of AI Search: The DGR Interview with Branch’s Adam Landis
Key Takeaways: Branch’s Adam Landis AI details how AI-search delivers fewer but higher-intent users, requiring marketers to shift…
Feature April 15
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17
NetLine’s Josh Baez on Shaping B2B Demand Before the Shortlist: 2026 #COSeries
Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) is focused on an era defined by signal loss…
Blog March 30
Trust is the New Currency in B2B Buying: SurveyMonkey, Reddit
A joint survey from SurveyMonkey and Reddit showcase a fundamental shift in how business decisions are made as buyers…
News Brief March 24
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17
Demandbase, NetLine, Docket AI Headline 8th Annual #COSeries
In an era defined by signal loss and artificial intelligence (AI) maturity, driving efficient B2B growth requires a…
Blog March 12
Get Ready for DGR’s 2026 Campaign Optimization Series (#COSeries)
In an era defined by signal loss and artificial intelligence (AI) maturity, driving efficient B2B growth requires a…
Blog March 26sense Research: 84% Of B2B Deals Are Decided Before Marketers Even Know About Them
B2B buyers don't directly initiate contact with sales until they're about 70% through their buying journey — and…
Blog December 274 Factors Will Make Or Break Your Marketing Transformation
Despite visionary goals, solid planning and concerted efforts, many marketing transformation initiatives sadly fail to achieve their full…
Demanding Views October 14What 15 Years In Prison Taught Me About Succeeding In Business
Going to prison improved my career — I'm certain you don't hear that every day. But for me,…
Demanding Views August 5
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
