Marketers Need to Treat Data as a Product
In the race to enlist artificial intelligence (AI), data readiness is often overlooked, the pivotal role of clean,…
Demanding Views April 28
Latest In: marketing data
Supermetrics Launches HubSpot Connector To Enable Multi-Portal Analytics, Reporting
Supermetrics, a reporting automation tool for PPC, SEO, social and web analytics, has partnered with HubSpot to launch…
Industry News September 5How To Fine-Tune Your Data Strategies With Webinars
The devil's in the details — or in marketing's case, the devil's in the data. Almost every B2B…
Blog August 8
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17Pernix Offers Comprehensive Performance Marketing Attribution Solution
Pernix is a digital marketing attribution application solution that aims to give advertisers complete control over performance marketing…
Solution Spotlight July 22IntentData.io Launches Intent Data Solution For Contact-Level Insights
IntentData.io unveiled Contact Level Intent Data, which is designed to help marketing and sales teams identify key decision…
Industry News June 27NetLine Releases Audience Explorer To Provide B2B Content Consumption Data
NetLine, a B2B content syndication and lead generation network, launched a new, free tool called Audience Explorer, which…
Industry News June 26Aqfer Offers Data Lake Solution To Manage Enterprise Marketing Data
Aqfer aims to enable system integrators and managed service providers (MSP) to deploy customized marketing data lake solutions for companies…
Solution Spotlight June 24Turn Your Data Points Into A Data Picture
“But how do you know it’s working? Show me a dashboard.” You’ve been there. I’ve been there. Whether…
Demanding Views June 21True Influence Appoints Chief Data Officer To Oversee Data Strategy & Product Implementations
True Influence, an intent monitoring and demand generation solutions provider, named Ray Estevez as its new Chief Data…
Industry News May 24Intent Signals: Which Ones Are Truly Actionable?
Remember “predictive analytics” — now more commonly referred to in B2B marketing and sales circles as “intent?” Well,…
Demanding Views May 21DiscoverOrg & ZoomInfo Release Data Product For Automatic Cleansing, Enrichment
DiscoverOrg, a B2B intelligence platform, has teamed up with ZoomInfo, a B2B contact database provider, to create Enrich,…
Industry News May 16
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
